.ME In Starring Role Branding Despicable Me, Upcoming 3-D CGI Feature from Universal Pictures and Illumination Entertainment

.ME Registry
2010-01-28 17:01 1393

Animators Discover Strong Online Promotional Tie with Despicable.Me

PODGORICA, Montenegro, Jan. 28 /PRNewswire-Asia/ -- When Universal Pictures and Illumination Entertainment's upcoming 3-D CGI feature, Despicable Me, opens in theaters worldwide this July, moviegoers will revel in the antics of Gru, one of the world's greatest supervillains, who is out to steal the moon. Fans of this much-anticipated film, starring Steve Carell, Jason Segel, Miranda Cosgrove and legendary actress Julie Andrews, can watch trailers and teasers, play games and view galleries of character photos at

http://www.Despicable.Me , the film's official Web site.

"Dot-ME is the ideal partner to help promote Despicable Me," said Doug Neil, Senior Vice President of Digital Marketing, Universal Pictures. "The film's name lends itself naturally to using this TLD for the official Web site. The online branding and promotion are stronger because the domain extension ties in perfectly with our title."

.ME exploded onto the international domain scene in April 2008. Since then, more than 350,000 business and personal .ME domains have been registered worldwide.

"Dot-ME has become a destination domain for businesses and entrepreneurs who want to take advantage of the extension's ability to make bold branding statements, as well as create personal call-to-action or catch phrase titles," noted Predrag Lesic, Chief Executive Officer of the .Me Registry ( ).

"We are thrilled with the use of dot-ME to promote Universal Pictures' new film Despicable Me," added Lesic. "The dot-ME extension is now gracing theater trailers, Web promotions, film posters... raising awareness with an entirely new audience about the existence and value of dot-ME on the Web."

Despicable Me opens in theaters July 9, 2010. For a sneak peek, visit http://www.Despicable.Me .

For other examples and articles about the many clever uses of .ME, visit http://ExploreTheWorldOf.Me .

To learn more about the .ME Registry, developing a .ME business idea through non-auction allocation of a .ME domain, or to find out how to register a .ME domain, go to http://www.Domain.Me .


Natasa Djukanovic

Tel: +382-20-269-740

Fax: +1-866-941-5341


Source: .ME Registry