Avnet Electronics Marketing is the Engineers' Choice in the EDN China Innovation Awards

Awards win demonstrates Avnet's well-established reputation, advanced technical design capability and excellent customer service

HONG KONG, Feb. 1, 2012 /PRNewswire-Asia/ -- Avnet Electronics Marketing China, a division of Avnet, Inc. (NYSE: AVT; http://ir.avnet.com/), has again been named as the Engineer's Choice in the International Distributor of the Year category at the annual EDN China Innovation Awards 2011. This award marks the third year in a row that Avnet has been named winner of this category.

"Innovation is one of Avnet's core values, and rooted deeply in our employees' minds and demonstrated in their daily work," said Frederick Fu, regional president, Avnet Electronics Marketing China. "This year, for the third time, the country's expert engineering professionals have recognized this quality, which makes us doubly proud to win the award."

Following voting by EDN's online readers and a committee consisting of industry experts and EDN's editorial board, this year's winners were selected based on the company's technical design capability, its customer services and market reputation.

"Avnet has been devoted to design chain excellence which is demonstrated by our industry's high-level of FAE to FSE ratio and our investment in technical resources, such as the launch of a design center in Beijing last year, on top of the existing six design centers in Asia," commented Victor Koh, regional president, Avnet Memec China.

"The International Distributor of the Year Award is the 'Engineers' Choice', which is a solid reflection of the quality of our technical services and demand creation capabilities. It is proof that we are genuinely walking, rather than just talking about customer service," added Koh.

The Innovation Award focuses on products, technologies and services favored by China's electronics design engineers. The "Engineers' Choice: International Distributor of the Year" category was created after EDN China identified that technical support from distributors, and their cooperation with electronic design engineers, is one of the important factors for helping or hindering innovation in electronic applications.

More information is available at on EM Asia's website or on EDN China.

About Avnet Electronics Marketing Asia

Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE: AVT), has a significant presence in Asia. With its regional headquarters in Singapore, the company has offices in more than 50 locations in Asia. Avnet Electronics Marketing Asia distributes semiconductors, interconnects, passive and electromechanical components to serve a wide range of customers including original equipment manufacturers (OEMs), electronic manufacturing services (EMS) providers, and small- to medium-sized businesses, and provides associated design-chain and supply-chain services. More information is available at http://www.em.avnetasia.com.

About Avnet

Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 2, 2011, Avnet generated revenue of $26.5 billion. For more information, visit www.avnet.com.

For further information please contact:

Jaime Chan: +852-2410-2735
Email: jaime.chan@avnet.com

Brian Paterson (EBA): +852-2537-8022
Email: Brian.Paterson@ebacomms.com