Capscan to Highlight Importance of Data Quality Management for Successful Customer Marketing at TFM&A China 2012

Stand: T-47; Date: 16th - 17th October 2012; Venue: ShanghaiMart, Shanghai, China

LONDON, Oct. 9, 2012 /PRNewswire/ -- At TFM&A China 2012, Capscan, a trading division of GB Group, will be demonstrating how its leading global identity management (GIM) and customer registration solutions improve the performance of e-commerce, m-commerce, customer service, sales, marketing and communications operations, for businesses working in China and operating across international markets.  

Visitors to stand T-47 will learn how using the latest data quality and identity verification software and services ensures all customer information is verified as it captured (regardless of the channel of communication being used, be it postal, email or telephone etc), ensuring the business only ever has access to the very highest quality marketing database. They will also be able to see Capscan's flagship global data quality management product (GDQM), Matchcode International, which provides address verification and geo-coding for more than 240 territories worldwide and has proven successful with blue-chip organisations across Europe and North America. The international addressing solution is fully multi-lingual, and supports both Latin and non-Latin based languages, including traditional and simplified Chinese and is available as a stand-alone application or as an on-demand (SaaS) service.

For international marketers, Capscan will highlight the importance of thinking globally and acting locally, highlighting the need to plan for and manage the diversity in name and address formats, across languages and dialects in territories around the world and being sensitive to local market conditions and needs. "It is also important to be aware of the vast market opportunity to target people living outside of the major cities in China," explains International Sales Director at Capscan, David Mead. "To rise to this challenge and reach the largest population you need the right systems in place that will help you deliver your marketing messages to right people."

China is experiencing a huge increase in the number of people using the latest technologies such as smartphones and tablets to interact and transact, especially in the area of m-commerce and currently there are 356 million mobile internet users. Mead states: "As the volumes of data entering the organisation grows exponentially, so too does the opportunity to use it to improve the success of brand building, marketing campaigns and deliver a better customer experience. However, many organisations rely on the customer providing accurate information. Our solutions verify consumer and business names, postal and email addresses as well as landline and mobile telephone numbers. Capscan puts safeguards in place, so only accurate data is captured and the likelihood of fraud and identity theft is reduced."

This is that second year that Capscan has exhibited at TFM&A China and this year it is offering visitors to its stand two free whitepapers entitled 'Global Shift: Total Data Quality For e-Retailing' (available in English and Chinese) and 'Data Quality Insight'. In addition marketers will have the opportunity to discuss their specific challenges with GDQM expert, David Mead, in a free one-on-one data quality management clinic.

TFM&A China 2012 takes place on 16th and 17th October 2012 at the ShanghaiMart in Shanghai, China. To register for the event visit: www.tfmchina.com.  To schedule a one-to-one meeting with David Mead, please email: enquiries@capscan.com.

About Capscan

Capscan, part of GB Group plc, was originally established in 1969 and is a leading supplier of global identity management (GIM) and customer registration solutions. Capscan is headquartered in London, UK, with more than 1800 customers worldwide across a wide range of commercial and public service sectors. In the UK alone, there are currently more than 140 different government departments, agencies and local authorities using Capscan products or services. In the private sector, Capscan's customers include leading blue-chip and multi-national companies such as Ford Motors, Dun & Bradstreet, Forever 21 and Barclays Bank. The company’s flagship data quality product, Matchcode International, is available in mainland China, Hong Kong, Taiwan and across Asia, providing organisations trading in, or exporting from the Asia Pacific region, with verified customer data for more than 240 countries territories worldwide. The multi-lingual software supports Latin and non-Latin based languages, including traditional and simplified Chinese, Japanese Katakana, Kanji and Korean Hangul.

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