omniture

eFuture Provides POS and Back-office Retail Management System to China Sport Industry Group


System to Support Sales of Licensed 2008 Beijing Olympic Games Merchandise

BEIJING, Aug. 5 /Xinhua-PRNewswire/ -- eFuture Information Technology Inc. (Nasdaq: EFUT) (“eFuture”), a leading provider of front-end supply chain management software solutions and services to China’s retail and consumer goods industries, today announced that it has signed a contract to provide China Sport Industry Group Co., Ltd. (“China Sport”) with its eFuture ONE POS-ERP Retail Management System (the “system”). The system consists of point-of-sale (“POS”) payment and back-office management modules.

eFuture has installed the system at China Sport’s headquarters and on nearly 100 POS terminals at specialty stores selling licensed 2008 Beijing Olympic products at the 2008 Beijing Olympic Games and Paralympic Games. The terminals will be located within a 3,000 square meter market on the north side of the “Bird’s Nest” National Stadium, as well as at 12 branches including the National Stadium, National Aquatic Center, Fencing Hall of the National Convention Center, Main Press Center, International Broadcast Center, Olympic Hospitality Center, Triathlon Venue and others. eFuture expects to have the system installed and operational at all locations by August 8, 2008.

About China Sport Industry Group Co., Ltd.

China Sport Industry Group Co., Ltd. (SSE: 600158) is a leading Chinese sports marketing and consulting company whose primary activities include sports tournaments, the development and management of sporting events, fitness programs and sports consulting services. Recently, the China Olympic Committee selected China Sport Industry Group to assist in the planning of the opening and closing ceremonies, market development and other activities surrounding the 2008 Beijing Olympic Games. China Sport Industry Group was jointly established in March 1998 by the National General Administration of Sports Fund Management Center, the National General Administration of Sports Lottery Management Center, the National General Administration of Sports Equipment Outfitting Center, the Chinese National Sports Foundation and the Shenyang Housing Industry Company. The China Sport Industry Group is the largest joint-stock company in China’s sporting industry, and the only publicly traded company held by the National General Administration of Sports.

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (Nasdaq: EFUT) is a leading provider of front-end supply chain management software and services in China. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China’s front-end supply chain market, especially in the retail and fast moving consumer goods (“FMCG”) industries. eFuture currently serves more than 1,000 clients, including over 15 Fortune 500 companies, over 800 retailers and over 200 distributors operating in China. eFuture is one of IBM’s premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has over 616 employees and 20 branch offices across China.

For more information about eFuture, please visit http://www.e-future.com.cn/ .

Safe Harbor

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements.

Specifically, eFuture cannot guarantee that it will have the aforementioned system installed and operational at each of the aforementioned locations by August 8, 2008.

eFuture may also make written or oral forward-looking statements in periodic reports to the Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to first parties. Statements that are not historical facts, including statements about the company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: eFuture’s anticipated growth strategies; eFuture’s future business development, results of operations and financial condition; expected changes in the company’s revenues and certain cost or expense items; eFuture’s ability to attract customers and leverage its brand; trends and competition in the software industry; the company’s ability to hire, train and retain qualified managerial and other employees; the company’s ability to develop new software and pilot new business models at desirable locations in a timely and cost-effective manner; the expected growth of the Chinese economy and software market in the retail and consumer goods industries; and Chinese governmental policies relating to private managers and operators of software and applicable tax rates.

Further information regarding these and other risks is included in eFuture’s annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of August 5, 2008, and the company undertakes no duty to update such information or any other forward-looking information, except as required under applicable law.

Source: eFuture Information Technology Inc.
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