LOS ANGELES, July 16, 2018 /PRNewswire/ -- Plus size fashion retailer Rosegal is celebrating its 5th anniversary and its online plus size catalog. Having been in the plus size industry for 5 years, Rosegal has built up a whole plus size enterprise with an average growth rate of over 80% and 8-10m active monthly users.
Rosegal anniversary poster
Under-served Opportunity For Rosegal
As more and more stores launch plus size collections, bloggers start to focus on their own plus-size clothing lines, New York Fashion Week sends more plus size models down the runway, and one of America's biggest fashion-focused TV shows, Project Runway includes plus size models on their show, the world is growing increasingly aware of how poorly the fashion industry has responded to the needs of plus size women.
According to NPD Group, plus size (US size 14 and up) was a 21.4 billion dollar business 2 years ago, compared to 17.4 billion dollars in 2013. Plus-size teens are becoming a driving force and are still growing. Rosegal was ready to capitalize on the market gap in 2015 and has gained an annual growth rate of over 80%. Now the plus size sales volume has reached 60% of the whole website.
"In 2019, Rosegal is planning to expand the business even bigger by developing more plus size categories in sports, underwear, and related accessories, covering a broader age group of plus size," Product Director Johnny Wang said.
5th Anniversary Carnival
Rosegal anniversary page
This is what Rosegal offers on in its 5th anniversary: https://www.rosegal.com/promotion-5th-anniversary-sale-special-675.html
During the anniversary, Rosegal will launch a series of online activities and interactions, such as online discounts, coupons, and lucky draws, to encourage Rosegal fans and followers to join the carnival. From July 16th to 18th, all orders on Rosegal come with free shipping to better enjoy the festival.
To advocate positive values towards plus size living, Rosegal initiated an #iamwhoiam hash tag on social media and encouraged all followers to share plus size stories and lifestyles. Rosegal is a free and open platform to share and interact, where everybody is perfectly comfortable to be themselves, whatever their sizes are.
On Rosegal, everyone deserves the right to be beautiful and shall never be limited by options. Rosegal is emerging as a crucial player in the plus size world and committed to delivering as many options as possible to style the curves!
About Rosegal
Established in 2013, Rosegal is devoted to serving plus size women and help them to pursue fashion. Now with over 40m registered users from 180 countries, Rosegal has become a popular online fashion destination around the globe. Rosegal advocates the right to pursue fashionable life for all size women and its vision is to become the leader of online fashion destination for plus size.
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