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Galaxy Macau Becomes First Resort in Macau to Debut Microfilm with Felicity and Luck

2012-11-19 11:00 3203
 

The place where fortune smiles offers an attractive hotel package, great prizes, and the chance to contribute to a charitable cause through this charming tale of luck and felicity

MACAU and HONG KONG, Nov. 19, 2012 /PRNewswire/ -- Galaxy Macau™ is the home of "World Class, Asian Heart" hospitality, combining the best amenities and entertainment from across the globe with a heartfelt, sincere, authentically Asian service style. Today, The New Palace of Asia continued its commitment to fresh, innovative concepts with the news that it is launching an entertainment medium never before seen among integrated destination resorts in Macau -- microfilm -- and with it a series of exciting promotions and charitable initiatives that arrive just in time for the holiday season.

Galaxy Macau(TM) is launching an entertainment campaign never before seen among integrated destination resorts in Macau - microfilm campaign - and with it a series of lucky draw, exciting promotions and charitable initiatives.
Galaxy Macau(TM) is launching an entertainment campaign never before seen among integrated destination resorts in Macau - microfilm campaign - and with it a series of lucky draw, exciting promotions and charitable initiatives.

Felicity and Luck -  a story across Beijing and Macau - the movie theme is inspired by a true story spread on the Internet.
Felicity and Luck - a story across Beijing and Macau - the movie theme is inspired by a true story spread on the Internet.

Microfilm is storytelling through a digital short movie, usually produced on a small budget and a short timeframe. They typically have a high level of emotional appeal, and they are easy to watch and share.

The 15-minute microfilm Felicity and Luck is inspired by a true story from the Internet. It tells the tale of Xinyan, a lucky young man from Beijing who opens a bookstore after winning the lottery. One day he receives a postcard from a girl he doesn't know, but he feels compelled to travel to Macau to meet her. It turns out that the girl, Sze Kei, had an unexpected surprise in Beijing that inspired her to spread the spirit of felicity. After all, felicity and luck are very closely related. But are the two individuals destined to meet?

The microsite for Felicity and Luck (http://promo.galaxymacau.com/felicityandluck), will be launched on 18 November 2012 and linked from popular sites Qunar.com, Weibo and Facebook. Those who visit the microsite, watch and share will be eligible to enjoy special hotel packages.

In addition, Galaxy Macau members and fans can enter the microsite's lucky draw by simply filling out an online form on the resort's official Facebook and Weibo pages, or through partner website Qunar.com. Upon entering, participants are eligible to win one of several great prizes, including:

  • Champion (1 winner): Air Macau round-trip air tickets for 2, between a number of popular Greater China destinations (including Beijing, Shanghai, Nanjing, Xiamen, Hangzhou, Ningbo, Hefei, Nanning, Chengdu, Chongqing, Taiyuan, Changsha, Taipei and Kaohsiung) and Macau + a 3-night stay in a Banyan Tree Macau Suite
  • 1st Runner-Up (2 winners): 2-night stay at Hotel Okura Macau + MOP1,000 dining voucher at Galaxy Macau
  • 2nd Runner-up (3 winners): 2-night stay at Galaxy Hotel™ + MOP500 dining voucher at Galaxy Macau
  • Special Prize (1 winner): Samsung Galaxy SIII Mobile Phone
  • Special Prize (1 winner): RIMOWA luggage

To celebrate the online premiere of Felicity and Luck, Galaxy Macau is also offering "Felicity and Luck" hotel packages that are available from 18 November 2012 to 31 March 2013 (booking from 18 November to 7 December 2012). They include a one-night stay in one of Galaxy Hotel's luxurious Galaxy Rooms for just MOP1,100, or enjoy a room plus MOP888 of spending credits for just MOP1,888.

Ms. Janette Kendall, Senior Vice President -- Marketing, commented, "People have come to expect innovative new ideas and offerings from Galaxy Macau, which is part of what has made it the leading integrated destination resort in Macau. We also greatly value close, regular interaction with our loyal guests and fans. This means staying on the forefront of digital and social media, and with Felicity and Luck, we're very excited about introducing a cutting-edge, artistic form of entertainment to Macau that will both strengthen our relationship with our guests and show Macau as the wonderfully vibrant destination that it is."

To share the felicity, Galaxy Macau has also introduced an initiative to benefit Care Action Macau, a leading charity organization in Macau that specializes in nurturing orphans and students as well as building schools in economically disadvantaged areas of China. The New Palace of Asia will donate stationery and household items to children in Gansu, Guangxi and Jiangxi provinces.

The New Palace of Asia is where world-class offerings come to life with authentically Asian heart. Galaxy Macau encourages its fans and guests to visit the Felicity and Luck microsite for an inspiring tale of luck and felicity, and see the city and Galaxy Macau like they never have before.

For more information about Galaxy Macau, visit www.galaxymacau.com/en. For reservations and enquiries, please contact +853 2888 0888.

For images, please visit the photo library:
http://galaxymacau.photoshelter.com/gallery/Microfilm-Felicity-and-Luck/G0000FYb6rLBj8bM/C0000ktgyrV9QeQ4
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About Galaxy Macau

Galaxy Macau™ is the only first truly integrated resort in Macau. Developed at an investment of nearly HK$16.5 billion, it includes more than 2,200 rooms, suites and villas across three world-class hotel brands: the five-star Galaxy Hotel™, Japan's legendary Okura Hotels & Resorts Worldwide and the award-winning and ultra-exclusive Banyan Tree Hotels & Resorts. Facilities include Grand Resort Deck with lush oasis gardens covering its 52,000 square meters, the world's largest Skytop Wave Pool and a 350-ton white sand beach; a selection of more than 50 food and beverage outlets, including the widest selection of pan-Asian and International cuisine under one roof in Macau; UA Galaxy Cinemas, a nine-screen, 3D-equipped complex unlike anything in Macau; CHINA ROUGE, an exclusive, members-only performance lounge; and two boulevards of distinctive retail shops. For more details, please visit www.galaxymacau.com/en.

Source: Galaxy Macau
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