iQIYI's "Swan Project" Provides Support to Upcoming Acting Talent

2018-09-21 19:50 485

BEIJING, Sept. 21, 2018 /PRNewswire/ -- iQIYI Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, today announced that it has launched the selection process for upcoming actors in the third phase of the "Swan Project", the company's in-house incubator for undiscovered acting talent. The project, a collaboration with Tianchi Performance Workshop, is a training program for promising young actors with the goal of casting them in iQIYI original dramas or movies.

iQIYI’s “Swan Project” Provides Support to Upcoming Acting Talent
iQIYI’s “Swan Project” Provides Support to Upcoming Acting Talent

iQIYI is committed to helping young talent break into the notoriously challenging acting industry, while maintaining its focus on creating the highest quality content. The strategy of giving opportunities to new actors has been met with an extremely positive reaction from audiences. The iQIYI produced megahit costume drama "Story of Yanxi Palace" featured a large number of actors previously less known to the public and became the sensation of the summer, breaking numerous viewership records.

The actors selected out of a pool of over a thousand applicants to be part of the Swan Project's third phase will have the opportunity to study under the guidance of famed Chinese actor and acting coach Liu Tianchi, and receive the opportunity to star in upcoming iQIYI drama "Wanderers in Love" (working title), which will air in 2020. The Swan Project was launched in 2017, and 16 participants in the project's first and second phases have already taken on lead roles in a number of iQIYI's online movies, dramas and variety shows.

About iQIYI, Inc.

iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit

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Source: iQIYI, Inc.
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