iQIYI's "The Golden Eyes" Picked Up by International Networks Prior to Online Debut

Strong international reception shows growing popularity of iQIYI content abroad
2019-02-26 20:43 4488

BEIJING, Feb. 26, 2019 /PRNewswire/ -- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative market-leading online entertainment service in China, today announced that it has successfully sold distribution rights for its new original drama series "The Golden Eyes" to a number of overseas broadcast networks, including Malaysia's Astro, Singapore's Starhub and the Rakuten Viki platform which covers America, Europe, Oceania and India. The show will be broadcast on overseas channels or platforms after its premiere on iQIYI in China. Versions of the show which are subtitled and/or dubbed in local languages are also set to be released in various Asian countries including Cambodia, Thailand, South Korea and Vietnam. 

iQIYI’s “The Golden Eyes” Picked Up by International Networks Prior to Online Debut
iQIYI’s “The Golden Eyes” Picked Up by International Networks Prior to Online Debut

"The Golden Eyes", featuring a stellar cast of Chinese actors including Zhang Yixing and Wang Zixuan, is adapted from a popular online novel of the same name and produced by the team behind iQIYI hit drama "The Mystic Nine". The drama tells the story of a pawn shop staff who encounters an antique from which he gains unexpected magical powers. With high quality production values and fast paced storytelling, "The Golden Eyes" follows on the heels of other internationally successful iQIYI original dramas including "Tientsin Mystic" and "Burning Ice".

"The speed at which international networks have snapped up broadcast rights to 'The Golden Eyes' – before it has even been broadcast on our platform – is a clear indication of the increasing demand for iQIYI content overseas," said Chen Xiao, Vice President of iQIYI. "The fantastical nature of this latest adventure from iQIYI is sure to enchant viewers both in China and abroad. We look forward to investing in more high quality original dramas that appeal to a wide swathe of viewers."

Steeped in traditional Chinese culture, "The Golden Eyes" is just one of several recent iQIYI dramas to successfully integrate ancient Chinese motifs with Western-style fast-paced storytelling. Last year, dramas like "The Story of Yanxi Palace" and "Tang Dynasty Tour" leveraged beautifully designed sets and Chinese stories to enchant hundreds of millions of viewers. With the growing popularity of iQIYI content abroad, iQIYI hopes to bring a deeper understanding of Chinese culture to viewers around the globe.

About iQIYI, Inc.

iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI's platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce etc. For more information on iQIYI, please visit

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Source: iQIYI, Inc.
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