LANEIGE Hosts 'Sleeping Beauty' Science Symposium

SEOUL, South Korea, July 7, 2021 /PRNewswire/ -- Amorepacific's premium skincare brand LANEIGE hosted a global science symposium through the brand's 'Beauty & Life Lab' on July 5, 2021, titled 'Sleeping Beauty: Skin Microbiome and the New Generation of Sleeping Beauty.' The webinar brought together experts from the Amorepacific Research Center and academia worldwide, who presented their latest findings on sleep, circadian rhythm, skin health, and skin microbiome.

LANEIGE first introduced the concept of 'sleeping beauty' when it launched the 'Water Sleeping Mask' in 2002. Since then, the brand has continuously incorporated its progressing research on the correlation of sleep and skin health into the mask, creating a beauty product category popular among global beauty enthusiasts for nearly 20 years.

LANEIGE 'Beauty & Life Lab' Symposium

- Sleeping Beauty: Skin Microbiome and the New Generation of Sleeping Beauty

Byung-Fhy Suh, Head of LANEIGE Beauty & Life Lab, said, "This global symposium was a meaningful place to share and discuss research achievements related to sleeping beauty. We will continue to research customer lifestyles and related skin problems to propose innovative solutions and new beauty experiences."

LANEIGE'S 'Water Sleeping Mask' is the brand's best-selling product that has sold approximately 45 million ^[1]units worldwide. Its latest update, the 'Water Sleeping Mask EX,' was introduced this January with LANEIGE's proprietary Sleeping Microbiome™ technology and contains Probiotic Complex, a 23.8 billion probiotic-derived ingredient^[2] that make the skin barrier stronger and restores your healthy skin balance while you sleep.

LANEIGE introduced the 'Water Sleeping Pack' in 2002, addressing a new beauty routine for the first time, skincare during sleep. The product became an instant bestseller known for its ease of use - a simple application before going to sleep - as well as its moisturizing effect. Creating a new category it named 'sleeping beauty,' LANEIGE has continuously evolved the bestseller - the 'Water Sleeping Pack Plus (2005)' provided strengthened moisturizing effect, and the 'Water Sleeping Pack EX (2009)' added a brightening solution to the powerful hydration formula.

Additional research into modern lifestyles resulted in the upgraded 'Water Sleeping Mask (2015),' which added 'Sleep Tox' ingredient and applied moisture-wrapping technology to boost the hydration effect. In 2021, 'Water Sleeping Mask EX,' which combines the new Probiotics Complex^[3]and Sleeping Microbiome™ was released. Today, LANEIGE 'Water Sleeping Mask' has won many awards^[4] from beauty publications worldwide and has established itself as an essential K-beauty routine.