BEIJING, Nov. 28, 2018 /PRNewswire/ -- Ludos Protocol, the standout blockchain infrastructure designed to solve latency problems in the gaming industry, secured coveted spots on a highly-visible Times Square's digital billboard, as part of its continued campaign blitz. As Ludos Protocol continues its marketing campaign to educate gamers and showcase its gaming ecosystem prowess, its efforts to ramp up visibility at world landmarks now extends to Times Square in New York City.
Advertising in Times Square is an important step in this campaign. In September this year, the famed tourist attraction welcomed nearly 400,000 average daily visitors, with millions more visiting annually. America is the second-largest gaming market by revenue at a staggering USD25.43 billion.
Complementary component to campaign
The Times Square advertising blitz complements Ludos Protocol's already well-received campaign that educates gamers and developers about how it will use blockchain to amplify gaming. While ads on popular social media platforms cost about US0.4 cents per impression, ads on Times Square cost nearly five times that on average, but reach a different and potentially high-income audience.
Blockchain gaming will upend the dominance of gaming publishers by enabling gamers to shape the universes they game in. Publishers will enjoy different advantages, by allowing users to vote on important gameplay elements, which could steer commercial success.
Ludos Protocol's ecosystem offers all that, but additionally solves a perennial problem of low Transactions per Second (TPS). Its ecosystem offers publishers the ability to develop on the Protocol's sidechains, which minimizes interaction with the mainchain. This would reduce the possibility of crashing due to the high TPS needed, as gamers demand more gameplay complexity.
Investors rush in
The promising blockchain project has attracted household investor names such as Softbank, which has chosen Ludos Protocol for its third-ever blockchain investment. Other high-profile backers, such as Du Capital, have also thrown their weight behind Ludos Protocol.
"We want to create opportunities and value for gamers that haven't been possible under a centralized gaming model," says Ludos Protocol's co-founder Tai Jin. "In traditional games, gamers could only expand their achievements and in-game assets within that game. We are actively working on a number of fronts to allow gamers to transfer that value to other games within the ecosystem and beyond."
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