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MediaTek Expands Collaboration with Google to Bring Machine Learning to Mid-Market Smartphones

Helio P90 enables smartphone developers to easily apply machine learning techniques to apps
2019-02-18 20:00 5397

HSINCHU, , Feb. 18, 2019 /PRNewswire/ -- MediaTek today announced that in its continued collaboration with Google, the Helio P90 will support Google's ML Kit, bringing machine learning techniques to mobile developers of all levels of expertise. MediaTek's Helio P90, an AI processing powerhouse with advanced camera capabilities, will deliver software support to assist in making AI an essential and intuitive part of a developer's toolkit. This news follows MediaTek's recent announcement that it completed testing and enablement of ARCore and Google Lens on the Helio P90 chipset.

"MediaTek continues to build a strong working relationship with Google to develop technology that is more optimized for mobile devices," said TL Lee, General Manager of MediaTek's Wireless Communication business unit. "With Google's ML Kit, we're providing the right tools for smartphone users of all levels to apply machine learning to everyday apps to get the most out of your smartphone and continue bringing new premium features to the mass market."

Google's ML Kit is a mobile SDK that brings Google's machine learning expertise to Android and iOS apps. With capabilities suitable for all experience levels, the ML Kit's functionality can be implemented in just a few lines of code, or through the standard APIs for more experienced developers. To ensure that the ML Kit is properly supported, MediaTek adapted the ML Kit models including face detection to ensure that they can be accelerated on its APU 2.0. With software support from the Helio P90 chipset, Google's ML Kit has seen encouraging results including 9x acceleration when compared to CPU implementation. 

MediaTek's hardware works seamlessly with the Android Neural Networks API (NNAPI) with 80% of operations, including all compute intensive operations, supported by the AI accelerator.  The NNAPI provides a consistent developer interface to allow more innovation across the mobile AI ecosystem. Plus, the ML Kit delivers ready-made solutions to core uses cases without requiring developers to have any knowledge of machine learning.

Exhibited through Google's ML Kit, the Helio P90 supports faster, complex and more dynamic AI experiences, in addition to Google Lens, deep-learning facial detection, real-time beautification, object and scene identification, artificial reality (AR) and mixed reality (MR) acceleration, plus other real-time enhancements for photos and videos. MediaTek worked closely with Google teams and ML Kit requirements to ensure that mobile apps are more engaging, personalized, helpful, and provide solutions that are optimized to run on-device with the ML Kit reference network models.

"Machine Learning is increasingly being used by developers at large to provide value to their users and ML Kit is becoming an essential part of a mobile developer's toolkit," said Brahim Elbouchikhi, Google's Group Product Manager for Android AI and Camera Products. "We are pleased to collaborate with MediaTek to help developers take advantage of their newest chipset, the Helio P90, and the capabilities of its APU 2.0. We look forward to seeing how this will help developers push the boundaries of what smartphones can do."

Google's ML Kit offers technologies that have long powered Google's experiences on mobile devices, and is continuously developing new Base APIs that leverage Google's machine learning expertise. MediaTek will support Google's ML Kit on Helio P90 beginning Q1 2019.

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About MediaTek Inc.

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. Visit www.mediatek.com for more information.

MediaTek Press Office:
PR@mediatek.com

Kevin Keating, MediaTek
+1- 206-321-7295
10188 Telesis Ct #500, San Diego, CA 92121, USA

 

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Source: MediaTek Inc.
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