MRG Releases Two Studies: Digital Media Advertising and Set-Top Boxes
SAN JOSE, Calif., Aug. 15, 2012 /PRNewswire-Asia/ -- Multimedia Research Group, Inc. (MRG), the market leader in the Video and Media ecosystem for more than 20 years, is excited to release two reports that provide very enlightening views on doing business in China, a crucial market.
(Logo: http://photos.prnewswire.com/prnh/20120724/SF44650LOGO)
In consideration of the largest Pay-TV market in the world, MRG has taken a deep dive into China's IPTV, Cable, Satellite, and DMTB Set-Top Box arena. China has become a hotbed of activity for set-top box deployments and product development. In 2011, over 42 million set-top boxes shipped in China, and MRG expects the total to exceed 90 million in 2015. This report, Product Manufacturers, Market Trends, and Forecasts: The Set-Top Box Market in China, examines the size and breakdown of the market in 2011, and forecasts unit shipments and revenues by set-top box type through 2016.
Key findings from this report include:
Meanwhile, Chinese consumers have embraced a wide-range of Internet applications, making digital media a critical channel for marketers to reach consumers in China. In 2011, China's Internet advertising market size reached RMB 48.1 billion (US$7.6 billion), surpassing print advertising – placing it in second place behind only television ads.
The report, China's Advertising Sweet Spot: Targeting Young, Upwardly Mobile Consumers with Digital Media, explains how marketers can effectively incorporate online video and social media into their marketing campaigns to drive measurable results.
Key findings from this report included:
For a complimentary sample contact mailto:Elaine@mrgco.com?subject=Request for Sample
Norm Bogen, VP of Research
Office: 480.483.1845
Email: norm@mrgco.com