The #MoutaiEvent Spring Festival Campaign Sets a New Paradigm for Overseas Marketing

Moutai Group
2019-02-27 22:00 398

GUIYANG, China, Feb. 27, 2019 /PRNewswire/ -- From January 23 to February 13, 2019, Moutai Group staged the #MoutaiEvent marketing campaign at global airports and on social media, attracting many overseas fans.

Moutai Group advertised in airports in New York, Paris, Tokyo, Sydney, Melbourne, Hong Kong and Vietnam and created the #MoutaiEvent topic on social media like Facebook and Twitter. Creative posts and posters were distributed to target Moutai fans, who were invited to take a selfie with Moutai's airport advertisement and share it on social media and interact with @MoutaiChina on Facebook.

In addition, the "Reunion" series posters and posts were specially designed to reach online fan groups in Thailand, Vietnam, the US, Japan, Australia, France and Singapore, inviting them to take photos of celebrating reunion moments with Moutai drinks.

The exposure of this campaign remarkably hit more than 10 million interactions, proving that a large number of fans are learning about Moutai and Chinese culture on social media.

With a marketing layout in multiple countries, #MoutaiEvent served as a world-oriented showcase of "Cultural Moutai", helping the audience comprehend the brand image of Moutai and the profound significance of traditional Chinese festivals, while standing out as a successful case of Moutai's efforts to use innovative content and diverse platforms to promote cross-cultural communication.

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Source: Moutai Group