TOUS Joins (RED)(TM) to Help Deliver AIDS Free Generation by 2015

2012-03-06 09:00 1336

MANRESA, Spain, March 6, 2012 /PRNewswire-Asia/ --

(RED)ISCOVER how a small big thing can help eliminate mother-to-child transmission of HIV by 2015

Spanish jewelry brand, TOUS, has joined forces with (RED) to create a special edition (TOUS)[RED] bracelet in support of (RED)'s fight against AIDS. The bracelet, a Vermeil Sterling Silver disc on a red nylon cord, will be available for purchase in all TOUS stores worldwide beginning March 6th. With each purchase of the (TOUS)[RED] bracelet, TOUS will contribute 5% of the sale to the Global Fund to Fight AIDS.

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About TOUS

Founded in 1920, TOUS has created an innovative jewelry concept with a distinctive approach to traditional high end jewelry. TOUS creates original jewels crafted in unique materials: day-to-night jewelry following the latest trends. This family-owned company has evolved into a global lifestyle brand with its jewelry, accessories, watches and fragrance collections. Today, the Barcelona-based company is present in 45 countries with more than 400 stores in cities such as New York, Mexico or Tokyo.

About (RED)™ and (PRODUCT)[RED™]

(RED) engages business and consumer power in the fight against AIDS.  (RED) partners and events have generated over $180 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria.  This money has supported HIV/AIDS programs that have reached more than 7.5 million people affected by AIDS in Africa. Companies whose products carry the (PRODUCT)[RED] mark contribute a percentage of sales or portion of profits to the Global Fund. (RED) raises funds and awareness to help eliminate mother-to-child transmission of HIV by 2015 and helping to realize the first AIDS-free generation in nearly thirty years. Learn more at

About The Global Fund to Fight AIDS, Tuberculosis and Malaria

The Global Fund is a public-private partnership and international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 22.6 billion for more than 1,000 programs in 150 countries. Programs supported by the Global Fund provide AIDS treatment for 3.3 million people, anti-tuberculosis treatment for 8.6 million people and 230 million insecticide-treated nets for the prevention of malaria.

Source: TOUS