Cutting-edge platform enables company to build new sales channels and revolutionize its supply chain
XUZHOU, China, June 28, 2018 /PRNewswire/ -- XCMG, the world's leading construction machinery manufacturer, announces the launch of international e-commerce platform, Machmall, a global one-stop marketing and sales point for construction machinery and spare parts. The new platform, which firmly establishes XCMG's presence in the world of e-commerce, complements, and augments its robust traditional distribution channels.
XCMG Launches Machmall, New International E-commerce Platform.
Developed and built over the course of three years, Machmall will form a new online ecosystem by creating a four-dimensional supply chain. Through the concentration and integration of dealers, the platform's strong matching mechanism is capable of linking the best and most competitively-priced vendors with buyers.
"The launch of Machmall, our new e-commerce platform, marks another milestone in the company's innovative development strategy," said Donghai Luo, the GM Assistant of XCMG. "As we upgrade our manufacturing capabilities, in-line with our global buyers, so too must we upgrade our marketing and sales channels. E-commerce has become an important engine of growth for the manufacturing industry. The adoption of ever-more sophisticated tools, such as big data and artificial intelligence, gives us new ways to search for opportunities and enables us to reach beyond our industry's current boundaries."
Machmall will allow manufacturers to utilize open third-party vendor services on the platform, giving them the ability to distribute worldwide through its network. Clients will also be empowered by having direct access to services including information, logistics, and capital flow all in one place.
The platform will also accelerate XCMG's international growth, enabling the company to break through its goal of achieving 50 percent of its revenue from overseas business.
With 75 years of history, XCMG is a founder, explorer and leader in the Chinese construction machinery industry. Now ranked No.1 nationally and 6th globally, XCMG has expanded around the world since taking its first steps into international markets in the late 1980s. It now exports its products to 180 countries and regions, realizing annual gross export volume that exceeds USD 1.6 billion, which makes up 30 percent of the company's total revenue.
About XCMG
XCMG is a multinational heavy machinery manufacturing company with a history of 74 years. It currently ranks sixth in the world's construction machinery industry. The company exports to more than 177 countries and regions around the world.
For more information, please visit: www.xcmg.com, or XCMG pages on Facebook, Twitter, YouTube, LinkedIn and Instagram.
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