PR Newswire Strengthened its Distribution Network with the addition of 325 New Content Partners in Asia Pacific
325 content partners were added in 2023, bringing the total number to a whopping 2.2K+ in APAC 13K more journalists have opted in to receiving press releases from the wire service provider in real-time, bringing the total to 100K active contacts in APAC HONG KONG, Feb. 2, 2024 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media services, remains at the forefront of the PR news industry with an ever-growing pool of content partners, journalists, and influencers in the Asia-Pacific Region. This remarkable achievement has been made possible by the support of more than 2.2K content partners, and 100K journalists across the region, fostering unparalleled growth and enhanced access to news sources. The continuous expansion of PR Newswire's content partner portfolio in 2023 demonstrates the organization's commitment to connecting clients with a wider audience, enabling them to generate impactful engagement and reach through a trusted distribution channel. Highlights of PR Newswire's Content Partnerships in APAC Key content partnerships were secured in different markets: Greater China: PR Newswire secured 179 partnerships, which include 124 in mainland China, 25 in Hong Kong, 6 in Macau and 25 in Taiwan. Some notable wins include China Daily, China Energy, FT Chinese, China.com, China Reports, Macau News Agency, LINE TODAY, ESGN, Blockchain News, Economic Daily News (Taiwan), The News Lens, DigiTimes and Quament. Japan: 2023 saw twice as many content partnerships as the previous year. This successful streak continued when PR Newswire resumed cooperation with Kyodo, Japan's largest news agency. Puzzlepiece Inc., Iwate Nippo, and Pacific Bridge Media & Consulting, Inc. are some of our newly added partners for the year. South Korea: It was also a year of meaningful growth for the region as it saw 31 additional influential media outlets added in 2023, such as, ZUM, Newstong and Blockchain Today. Australia and New Zealand: PR Newswire's valuable collaboration with Australian Associated Press (AAP) continues to grow, further enhancing the ANZ local media coverage. Southeast Asia: A total of 94 sites were added in the Southeast Asia markets, including The Manila Times, The Malaysian Reserve, Vulcan Post, and Vietnam Plus, which is under the national news agency of VNA. Antara in Indonesia, a national news agency is also among some of the key newly added content partners in 2023. All reflecting the company's commitment to delivering impactful and widespread coverage across these vital regions. Additionally, PR Newswire achieved a significant milestone in 2023 by adding 13K journalists to its database in the Asia Pacific region, bringing the total number of journalists in its network to an impressive 100K, emphasizing the platform's continued growth and expanding reach across the region. PR Newswire APAC Network Overview Global Network Enhancement PR Newswire has partnered with two of the largest national news agencies in India, PTI and ANI, enhancing our India Premium circuit. These additions will not only guarantee distributions to the networks of the two agencies, but also to 10-20 more news portals in India. Two significant partners were signed globally, including Associated Press (AP), which has begun feeding PR Newswire's content to 1.2K of its international media outlets across North America, LATAM, EMEIA, and APAC. PR Newswire also added new Yahoo sites to its network and gained extended access to some of Yahoo's international sites in different countries and regions, including Brazil, France, Germany, Hong Kong, Latin America, Singapore and Taiwan. Connecting Businesses with the Media In 2023, PR Newswire held several events in mainland China, Ho Chi Minh City, Hong Kong, Taipei, Singapore, Sydney, and Jakarta connecting the PR and Media professionals. Media tour events aimed to give the PR professionals a peek into the behind-the-scenes of the process editors & journalists undergo by visiting their offices and studios. Media gathering events were held in several cities aiming to connect the media industry and share the latest findings. Clients and staff of PR Newswire on a media tour. A media gathering event hosted by PR Newswire. Outlook and Commitment for 2024 "The addition of content partners in 2023 is a humbling testament to PR Newswire's continued efforts in striving for excellence in our products and services, while maintaining the growth of our content network and journalists," said Lynn Liu, Vice President of Audience Development and Distribution Services at PR Newswire. He adds that, "As we look towards 2024, we are fully committed to continuously enhancing our network capabilities in the Asia Pacific region." There are also exciting plans for 2024 with the introduction of new products, including the highly anticipated APAC Premium English Circuit. This circuit will encompass an extensive network covering key markets such as China, India, Southeast Asia, Australia, and New Zealand. Securing an extensive network of content partners allows the clients of PR Newswire to nurture more long-term relationships and networking opportunities in the future. A more mutually beneficial partnership can pave the way to more collaborations, which would inherently drive growth and conversions for communications professionals. To learn more about the network of PR Newswire, visit www.prnewswire.com/apac About PR Newswire PR Newswire is the industry's leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.
Xinhua PR Newswire Featured in China Daily
Xinhua PR Newswire: Getting the message across (China Daily 06/10/2008 page7) As more Chinese companies expand globally, the public relations (PR) and investor relations (IR) communities are faced with the challenge of finding the best way to communicate with foreign media and get their stories across to their target audience. John Williams, managing director of Xinhua PR Newswire (XPRN), recently discussed how the corporate information distribution service has helped thousands of Chinese companies tell their stories to the world, enlarging their influence and media exposure in different countries. A newspaper and wire service industry veteran with more than 40 years' experience, Williams has been at the forefront of many of major innovations in the PR/IR wire service industry through an intense focus on customer service and media relations. Since late 2002, when XPRN opened its first office in Beijing, Williams and his team have aimed at lending a hand to Chinese companies in communicating within China and the outside world by distributing their press releases to the media, investors and the general public. XPRN has its roots in PR Newswire (PRN), a company founded in New York City in 1954 with the belief that corporate public relations staff need a way to have their press releases delivered to all important media outlets quickly and economically. Until then, PR executives had been forced to deliver their press releases to newspaper editors by hand or dictate them over the telephone - not the most efficient means. PRN's first news circuit was limited to newspapers in New York, but it quickly spread to all other major cities across the United States. Through the years it grew to become the largest such company in the world. The sheer economy and simplicity of the service is what contributed heavily to its success. Although XPRN has been in operation for more than 50 years and the service has been well received by many global organizations, it was initially challenging to introduce the concept to the China market, said Williams. Its first year in China, 2003, was dedicated to building a strong foundation with Chinese media through hundreds of on-site visits to newspapers and thousands of telephone calls to journalists representing general purpose, business and industry publications. The concept slowly took hold as the media began to accept this new free business information source. For firms who found the wire concept confusing, the company organized training sessions, coffee meetings with the media and investor relations seminars to help improve understanding. "Education of our customers remains a daily goal," Williams said. "It includes those who pay us - PR/IR clients - and the media who receive us at no charge." Labor bears fruit The effort has paid off. Today, XPRN is quickly becoming the standard for distribution of most corporate press releases on the mainland. XPRN currently distributes corporate press releases to almost 10,000 journalists from some 3,000 media outlets in China. The Internet has also provided an enormous boost to its audience. XPRN currently assists over 300 multinationals, as well as some 600 local companies, with information distribution and monitoring. By the end of 2007, XPRN had distributed over 7,000 stories from corporations, their agents and organizations, a sharp contrast to 2004, when it handled fewer than 500 stories. Immediately following the May 12 earthquake in Sichuan, XPRN "opened its wire" and sent hundreds of press releases free of charge in support of the relief efforts. "Information is often a powerful aid in helping those in need," said XPRN director Chen Yujie. "We were extremely fortunate to be in a position to offer our services." With operations in Beijing, Shanghai, Shenzhen, Hong Kong and Taiwan, and working to expand its network each day, XPRN remains steadfast in its goal to help Chinese companies thrive through better communication with their local, national and global markets. Recent highlights April 19: Going Global Award Xinhua PR Newswire was awarded the "Chinese Enterprises Going Global" National Contribution Award as the Most Influential Intermediate Service Agency. The award was presented by Nanfang Daily Press Group, Policy Research Office of the Ministry of Commerce of PRC and the China-Europe International Business School and is the first award in China to praise enterprises for their great achievements in globalization as well as service agencies that significantly contribute to helping Chinese companies go global. April 21: Multimedia News Releases Xinhua PR Newswire announced China's first multimedia solution for corporate news distribution in April. The "Multimedia News Release" makes it easy to deliver news releases in a multimedia format, blending video/audio, text, logos, photos and related documents into a dynamic HTML platform. Xinhua PR Newswire also provides production services for those companies which may need content creation. May 12: Disaster Relief In response to the devastating earthquake that hit China in May, Xinhua PR Newswire responded by offering to distribute news for those companies aiding the relief effort free of charge. The response from both domestic and international corporations and organizations was immense. XPRN distributed over 200 releases concerning the relief effort in just three days. XPRN also distributed news for free for those helping in the Myanmar relief efforts. May 26: Mobile Platforms Xinhua PR Newswire extended its distribution network to reach more than 40 million wireless Internet users in China. Through cooperating with HANDCN, a leading cell phone terminal software developer in China, all press releases including text, logos, images and other multimedia content are now directly pushed to more than 8 million smartphones across the country.
