Content We Love – A Perfect Press Release
Or at least very close to perfect – I am referring to a press release from Qualcomm in February, with the headline “Qualcomm and China's National Development and Reform Commission Reach Resolution”, which can be found by clicking on the following link: http://en.prnasia.com/story/archive/1327907_EN27907_0 In 2013, the NDRC opened an antitrust investigation against Qualcomm. Since then, the probe had been closely watched partly because it means so much to the highly competitive smartphone industry. And so, the market has been expecting Qualcomm to come up with a decent press release – a straightforward, articulate and information-rich one – when there is a result, so as to clear up the public-relation cloud over its business brought on by the probe. Bury the penalty With so much information surrounding such a complicated case, Qualcomm’s release writer is sophisticated enough to go directly to the rectification plan it reached with the NDRC, piling up all the hefty details of the plan before mentioning the record breaking fine. Such an arrangement quickly dissipates a key market concern about whether Qualcomm’s business model of patent licensing would be allowed to go on or not. Moreover, it cools off any possible negative knee-jerk response from investors due to the sheer size of the penalty. Tone up the quotes In the lead paragraph, the release uses the term “disappointed”. This term simply disappears in the two quotes that follow. Instead, both of Qualcomm’s top officials quoted in the release sound upbeat, starting their lines with “We are pleased..”. Such a delicate treatment not only buffers the release from becoming finger-pointing by any specific Qualcomm official against the authorities but also helps depict a calm and positive image of the company’s leadership. Bullet points and tables The press release is a good example of how to use bullet points and tables to present complex information in an organized way. Note how the two tables providing the company’s guidance on its key financial figures present the data in a precise manner which is music to the ears of professionals and investors. In fact, Qualcomm’s share price leapt some 4.7% the day when the press release hit the wire. The exact impact of this well-written press release had in helping Qualcomm defuse a possible PR quagmire isn’t something easily measured, but at least the professionalism it exhibits is respectable. I believe wider circulation of such brilliant press releases in China, or better, translated into Chinese and distributed through PR Newswire’s extensive network in China, will help to further raise its standing with both Chinese media and the general public.
MEDIA NEWS: Media Moves at CNN Asia Pacific, Elle Indonesia, Seoul Economic Daily, Yam.com and MORE...........
PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific. Hong Kong CNN Asia Pacific @CNNAsian Ms. Pauling Chiou left as Anchor / Correspondent Indonesia ELLE Indonesia @elleindonesia Ms.Adeline Juni Mewengkang left as Editor-in-Chief South Korea Seoul Economic Daily @seokyungnews Mr. Sin-Woo Lee joined as Chief Editorial Writer Mr. Yong-Woong Lee joined as Editor-in-Chief Taiwan Yam..com Mr. Lee Kuan Jie replaced Mr. Henry Chen Kuan Wei as News Department Supervisor To see the rest of the recent media moves and news across Asia-Pacific click here. Charmaine Chow is the Media Research Manager for PR Newswire. For more media related news, follow us at @PRNA4media.
Nivea's Ad Gaffe: Lessons in Crisis Management
Ads that play on women’s fears have long had their place in advertising history, and while we think the era of ridiculously sexist vintage ads are over, sometimes they reincarnate in “subtler” forms such as in NIVEA Singapore’s deodorant ad where the video showed a woman facing disapproval by members of the public because of her darker arm pits, and positioned Nivea’s deodorant as the solution to this “social stigma”. This video was pulled after a few days facing outrage from AWARE Singapore and netizens. For marketers, there are two lessons to be learned in this case: 1) how to deal with the responses and protect your brand, and 2) how to avoid future offensive ads. Be Authentic and Engage in the Discussion What Nivea did in this instance was to delete the ad from its Facebook page and issue this statement: However, this may not have been the best way to manage this crisis. In fact, as some industry players say in this blog post, it may have further worsened people’s response to it. The key to managing backlash from an offensive ad is to listen to why people are angry about the ad and then respond to the community. Don’t just take down the ad, issue a bland and standard apology, lay low and hope it dies down. Sure, people might stop talking about it within a week, but that negative impression of your brand remains. Think of it in this way: if a friend offends you with a sexist or racist comment, and responds to your hurt and anger by simply saying, “I take it back, pretend I never said it. Sorry”, and disappears for a week, how would you feel? A true authentic apology would be more along the lines of, “I’m very sorry I offended you. Let’s discuss what was wrong with my message, what I can do to make you feel better, and how I can do better in the future so we can stay friends.” As Don Anderson of We Are Social says in the aforementioned blog post, “Acknowledgement is key to reinforcing that the brand is actually listening to the audience, truly grasps the sensitivities of the situation and the significance of the comments yielded.” However, brands must also act fast, and take charge before the crisis takes controls the situation, especially in the age of the Internet where word spreads and posts go viral within 24 hours. Luckily, there are online tools that streamline the process, such as PR Newswire’s media monitoring services in Asia and its Agility services. Time is of the essence. Learn from past mistakes and move forward Monitoring and engaging with your audiences may give your brand further insights into what people do and don’t respond to, which are both equally as valuable in planning out future campaigns and brand messages. The silver lining here is the discussion generated that would not have occurred otherwise. Keeping track of current popular trends and social sentiments may have prevented gaffes such as NIVEA’s video, for example being aware of the mainstream popularization of third-wave feminism that is all about positive body image and not body shaming, such as in Beyoncé’s songs. Speaking not from a non-marketer’s perspective but as a consumer, ads such as NIVEA Singapore’s deodorant video serve to remind future marketers what is no longer an acceptable way to speak to consumers anymore. Let’s use this dialogue to prevent any backslides into an era where this particular deodorant ad was perfectly okay. Celine Wu is the Audience Development Executive for PR Newswire.
Content We Love: Be a Solution for Your Audience in B2B Marketing
B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their efforts “somewhat effective”, according to a study jointly conducted by Forrester, Business Marketing Association, and the Online Marketing Institute. The goal for most marketers and businesses increasing their content-marketing budgets is of course to reach that “very effectively” level. The difficulty lies in the execution. According to Forrester VP, Laura Ramos, most businesses focus on talking about themselves rather than the issues their customers are facing. Businesses need to understand what those are and in turn, how their own services can be a solution to those problems. “PR and Marketing Pros Require a Robust Tool to Maximize Communications Impact”, PR Newswire’s newest release, is all about the customer and is centered around the problems and needs of their buyers, and is a great case study in how B2B releases should be structured. Let’s break down the key successful elements of how to focus your releases and communications on providing value to your customers: Identify the issue you can solve: What is your target demographic is struggling with? In this case, PR Newswire understands that marketers are all concerned with metrics and measuring their efforts, with debates about what to measure and how to measure for true engagement. In fact, according to Dun & Bradstreet, the number one initiative for marketers in 2015 is to measure the effectiveness of their content. The headline: This is what your customers see first and how you catch their attention by something that is relevant to them. PR Newswire’s release is titled “PR and Marketing Pros Require a Robust Tool to Maximize Communications Impact”. With the first step, they’ve already identified what their customers need, and have positioned PR Newswire’s services as the solution. Multimedia: It’s all about the videos and infographics now. According to Uberflip, companies see an increase of 66% higher average conversion rate when they include video with 86% of buyers desiring more visual and interactive content. PR Newswire’s video further enforces their thorough understanding of the customers’ needs and explains their services in a very concise and relevant way. Videos are vital in communicating your messages across. Make your content readable: it’s not just what you say but also how you say it. The formatting of your releases are also very important in keeping the attention of your audience. In this release, it’s clearly sectioned with the standard paragraph being a short two to five lines. It’s concise, it’s clearly road mapped so modern day readers with short attention spans can scan it with ease. Use bold or italics or bullet points. Break up huge chunks of texts into easily digestible parts. In the end, the question businesses need to answer is “why would customers want my services?” Your audience doesn’t care if you now have ten services and not seven if they don’t understand how it’s relevant to them. Instead of just talking about themselves with no connection to their customers, PR Newswire has produced an outstanding and relevant release to their customers in these four ways. Celine Wu is the Audience Development Executive for PR Newswire.
What’s the Difference Between Content Marketing and Brand Journalism?
For a marketing professional like with over 15 years of working experience, I have always been tempted to throw in the white flag and give up on keeping abreast of new marketing terminologies that pop out every other days, and mind you, that is in addition to the abundant information and social media phenomenals that are bombarding us every second, such as the most recent "the dress viral" that has literally divided everyone in the universe into two groups -"gold & white" and "blue & black". So, from Thought Leadership Marketing to the Content Marketing, and now Brand Journalism. What is the difference? Can the two terms be used interchangeably? Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Content marketing The Content Marketing Institute defines content marketing as: The practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism. The buying process is guided by buyer behavior, which progresses in the following four stages: Discover: A customer determines the need to solve a problem Explore: Needs are refined into requirements and potential vendors are contacted Buy: Vendors submit offers and the solution is acquired Engage: Onboarding is completed and the service is provided Even though content marketing intends to generate leads, the material should not read as an advertisement or sales pitch. Victoria Harres, vice president of strategic communications at PR Newswire, explains: “Content marketing is about sharing information that has real value to your target audience and educates your potential customers; not about your products, but topics that strongly support what you sell.” The goal of content marketing is to increase the demand for a product or service through useful information. Brand journalism Many companies are hiring freelance journalists or building in-house news operations to create editorial-style content that engages target audiences. These stories are meant to connect on a personal level and create a favorable impression of the brand. Some would argue that brand journalism is biased because it is being told by a company that intends to sell products or services, but Maria Perez, director of online community services for ProfNet and PR Newswire for Journalists disagrees: “Consumers want more from companies than just products and services – they want to know companies care about them, about their goals, their dreams, and their lives. When done right, brand journalism allows companies to connect with consumers more personally than through a traditional ad.” Perez continues: “Look at sites like P&G Everyday from Procter & Gamble, Backing America’s Backbone by U.S. Cellular and HSBC News and Insight from HSBC Holdings; they’re tapping into millions of consumers and sharing tips on parenting, personal finance, and business management. The articles are written by professional journalists, and the quality of information rivals that of traditional media sites.” The goal of brand journalism is to find and tell the stories that convey a brand’s “personality.” Bottom line Content marketing and brand journalism are not identical practices, nor are they mutually exclusive. Understanding their similarities and differences can help define specific and measurable business goals. So the lines continue to be blurred and unwillingness to keep up to latest practices and trends in the field of marketing and pr is simply not an option. This article was first published in PR Newswire's Beyond Blog by Shannon Ramlochan, Content Marketing Coordinator.
MEDIA NEWS: Media Moves at Financial Times – Seoul , Hankook Ilbo, South China Morning Post, Hong Kong Economic Journal and More....
PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific. Hong Kong ArtAsiaPacific @artasiapacific Ms. Sylvia Tsai joined as Associate Editor Ms. Densie Chu joined as Managing Editor China Staff Ms. Eva Choy replaced Ms. Sonia Chan as Editor China Tax Intelligence Ms. Evelyn Lau replaced Ms. Sonia Chan as Editor Classified Post @classifiedpost Ms. Joan Yau replaced Mr. Nick Ho as Editorial Coordinator Expat Parents Ms. Cherrie Yu joined as Editorial Assistant Global Health and Travel @GHTMedTourism Ms. Neetu Sakhrani joined as Editor Hong Kong Commercial Daily Mr. Nam Chan left as Chief Editor Mr. Derek Chan left as Deputy Director - Finance and Property Ms. Zita Lam joined as Reporter- Supplement Hong Kong Daily News Mr. Sparky Cheung joined as Assistant Chief Editor-Supplement Hong Kong Economic Journal @HKEJGROUP Ms. Louise Kiang joined as Senior Reporter – Supplement Medical and Pharmaceutical Asia @RingierTradeHK Ms. Athle Estacio joined as Chief Editor Ming Pao Daily News @mingpaocom Ms. Noelle Chan joined as Editor – Parenting Sassy Mama HK @SassyMamaHK Mr. Leslie Yeh joined as Website Editor South China Morning Post @SCMP_News Ms. Jeanette Wang joined as Health Editor The Straits Times - Hong Kong Bureau @STcom Ms. Li Xue Ying replaced Ms. Vince Chong as Regional Correspondent Indonesia Associated Press - Jakarta Bureau @AP Ms. Dessianing Sri Ariyanti left as producer Sukadi.net Mr. Sukadi @sukadist joined as Blogger Malaysia AkmaOmar.com Mrs. Nor Akmal Omar joined as Blogger @akmaomar ASIA-PACIFIC DIRECTORY of FISH and SEAFOOD EXPORTERS Dr. Abdul Basir V Kunhimohamed joined as Director Cindyrina @cindyrina Ms. Rina Farafienar joined as Blogger JewelPie Ms. Sara Khong joined as Editor Macikz Konah @Macikzkonah Ms. Nur Hidayah Awanudin joined as Blogger Pen my Blog @shivanibalraj Ms. Shivani Balraj @shivanibalraj joined as Blogger SoyaCincau @Soya_Cincau Mr. Amin Ashaari joined as Editor-in-Chief/Co-Founder The Only Chanwon Ms. Chanwon Tan@chanwon joined as Blogger Philippines CEnterTechNews @CEnterTechNews Mr. Franklin Nepacena joined as Blogger MyKiru @mykiru Mr. Michael Bongais joined as Blogger Nognog In The City Mr. Rodelio Flordeliz @rodelflordeliz joined as Blogger The Beauty Junkee @TheBeautyJunkee Ms. Martha Sta.Barbara joined as Blogger The Summit Express @mysummitexpress Mr. John Eagle joined as Blogger Thirstythought Ms. Kryz Uy@kryzzzie joined as Blogger Singapore ALVINOLOGY.COM Mr. Alvin Lim @Alvinologist joined as Blogger A Winsome Life @awinsomelife Mr. Melvin Lee joined as Blogger cheryltay.sg Ms. Cheryl Tay@cheryl_tay joined as Blogger June du Jour Ms. June Fong joined as Blogger The Influencer Media Mr. Dennis Toh joined as Blogger South Korea Amang Ms. Seon-Ha Park joined as Publisher & Editor-in-Chief Ms. Kook-Hwa Nam joined as Managing Editor Ms. Shin-Ae Ryu joined as Editor Ange Mr. Yong-Tae Lim joined as Publisher Ms. Jeong-Hee Nam joined Editor-in-Chief Arirang TV @ArirangTV Mr. Seok-Ho Bang replaced Mr. Sung-Kun Chung as CEO Ms. So-A Kwon replaced Ms. Da-Eun Han as Reporter Ms. Ji-Yeon Kim replaced Ms. Ji-Yoon Lee as Reporter Beauty Up Mr. Jae-Ho Kim joined as Publisher Ms. Soo-Jin Kim joined as Editor-in-Chief Ms. Hyo-Jin Choi joined as Chief Reporter ChungCheong Today @cctodayNews Mr. Won-Yong Lee replaced Mr. Nam-Jin Jeong as Publisher Mr. In-Seok Choi left as Chief of Planning Department Mr. Cheong-Gyu Hwang left as Deputy Chief of Planning Department Mr. Jin-Hwan Park joined as Chief of Political News Division Mr. Seon-Woo Lee joined as Chief of Social News Division Daegu Shinmun Mr. Sang-Seop Kim replaced Mr. Jae-Wang Choi as Publisher Financial Times – Seoul Mr. Simon Mundy joined as Chief of Seoul Bureau Hankook Ilbo @hankookilbo Mr. Jun-Hee Lee replaced Mr. Jin-Yeol Park as Publisher/President Mr. Hyung-Cheol Choi replaced Mr. Dong-Eun Yeo as Chief of Sports News Division Ilyo Sisa Shinmun Ms. Jong-Hae Han joined as Reporter Jeonnam Maeil Mr. Seong-Soo Kang replaced Mr. Woo-Kwan Kim as Chief of Social News Division Ms. Mi-Ae Seo joined as Chief of Economic News Division Joong Boo Ilbo @joongbooilbo Mr. Dong-Yong Chae left as Deputy Managing Editor Mr. Dong-Hoon Han joined as Chief of Political News Division Kangwon Domin Ilbo @kadotweet Mr. Jeong-Rok Song joined as Chief of Political News Division KizMom Mr. Jae-Hwal Hwang joined as Publisher Ms. Mi-Na Lee joined as Editor-in-Chief Korea University News Ms. Hyun-Hee Min left as Deputy Chief Ms. Bo-Bae Song joined as Reporter Mr. Jae-Ik Lee joined as Reporter Kwangju Broadcasting Company (KBC) Mr. Jae-Young Jeong joined as Chief of Exploration & Planning News Division Kyeonggi Ilbo @ekgib Mr. Seon-Cheol Shin replaced Mr. Chang-Yeol Lim as Publisher & CEO Ms. Jeong-Im Park joined as Chief of Economic News Division Mr. Seon-Ho Lee joined as Chief of Culture News Division Kyeongin Ilbo @kyeongin Mr Young-Bak Kim joined as Managing Editor Kyeongnam Shinmun @knnews Mr. Young-Man Nam replaced Mr. Choong-Kyun Jeong as Publisher & President Mr. Dae-Seung Lee left as Chief of Economic News Division Mr. Kang-Bo Sim joined as Editor-in-Chief Mr Oh-Bok Jeong joined as Chief of Social News Division Kyongbuk Maeil Mr. Cheol-Hwa Jeong joined as Chief of Culture & Sports News Division Law Times Mr. Seong-Yoon Jeong replaced Mr. Yeon-Su Shin as Editor-in-Chief MBN @mbnlive Mr. Eun-Soo Choi replaced Mr. Yong-Su Jang as Chief of Economic News Division Mr. Jong-Young Kim left as Director of News Room Media Today @mediatodaynews Mr. Dong-Ki Min joined as Editor-in-Chief News N Mr. Jae-Ho Kim joined as Publisher Ms. Soo-Jin Kim joined as Editor-in-Chief Ms. Seul-Ki Oh joined as Reporter Seoul Broadcasting System(SBS) @SBS8news Mr. Myung-Jin Kim replaced Mr. Min-Sung Cho as Chief of Culture & Science News Division Mr. Jung Cho left as Deputy Chief of News Production Mr. Nam-Sin Ha left as Editorial Writer Ms. Young-A Kim joined as Reporter Seoul Shinmun Mr. Jong-Rak Lee joined as Chief of Industrial News Division Mr. Hong-Hwan Park joined as Chief of Social News Division Taegu Broadcasting Corporation(TBC) Mr. Bon-Hak Ku left as Reporter Mr. Seok-Hyun Park joined as Chief of Social News Division Mr. Seong-Won Lee replaced Mr. Tae-Woo Kim as Director of News Room Taejon Broadcasting Company(TJB) @TJBNEWS Mr. Kyu-Yang Yeon left as Chief of Policy Review Dept Mr. Jae-Gon Lee joined as Reporter The Move Ms. Hyo-Jeong Lim joined as Publisher & Editor-in-Chief Valve Engineering Mr. Kwang-Su Heo joined as Publisher Ms. Jin-Ah Heo joined as Editor-in-Chief & Advertising Contact Taiwan 2to1agri.com Mr. Chang Yong Lung joined as Chief Editor Adm Ms. Yeh Fang Ying joined as Executive Editor aptcm.com Mr. Chang Yong Lung joined as Chief Editor Fish Breeding Journal Ms. Liang Pei Chun joined as Editor NEC Magazine Ms. Lung Yue replaced Ms. Lin Yi Chun as Managing Editor Mr. Mo Lan Jian, Jimmy left as Chief Editor Package & Food Buyer's Guide Ms. Lin Xin Ru joined as Chief Editor Ms. Yang Yi Lun joined as Editor Ms. Xiao Yue Ho joined as Editor Taiwan Tuna Newsletter Mr. Edward Huang joined as Editor tblt.de Mr. Daniil Matzkuhn joined as Blogger twefish.com.tw Mr. Chang Yong Lung joined as Chief Editor Charmaine Chow is the Media Research Manager for PR Newswire. For more media related news, follow us at @PRNA4media.
Content We Love: Pay Rise Beyond Its Face Value
[caption id="attachment_2690" align="aligncenter" width="300"] Image courtesy of Stuart Miles at FreeDigitalPhotos.net[/caption] January is not only when people set New Year’s resolutions, but also when most expect to receive year-end remuneration for all the hard work they put into the company over the past year. The press release from JobsDB with the headline “90% of employers plan to offer a pay rise, average adjustment 4%” may have given us a positive outlook for 2015. However, it’s a projection that may not eventually be realized. Actual good news comes from a similar press release sourced to the Hong Kong Broadband Network Limited (HKBN): “HKBN Increases Employee Salary by 5% and 10% in Hong Kong and Guangzhou Respectively.” The structure of the HKBN release could not have been simpler. There are three paragraphs -- each clearly conveying a message. The lead paragraph introduces the pay raise along with other new benefits HKBN is offering to its employees, as well as explaining the talent management belief driving all these benefits. Figures are used throughout the release but not overwhelmingly; releases reciting number after number are not necessarily bad, but are often too much for readers to digest. The next two paragraphs elaborate on the first; the second paragraph explains how the new “Bonus-leave Scheme” works, and the third is a direct quote from the Director – Talent Engagement and Co-Owner of HKBN, explaining how the company believes the benefits help its employees achieve work-life balance. [caption id="attachment_2695" align="aligncenter" width="300"] Click here to view the full press release[/caption] As a general reader – not a journalist or HKBN employee – the first questions I asked myself after reading this press release were: Why does this matter to me? What is the purpose of this release? Often, corporations use press releases to announce important business news, such as new personnel arrangements, sales results, and product launches. They also use press releases to maintain their corporate profile and promote a positive corporate image to the general public and I believe the press release from HKBN serves the purpose. To corporations, corporate image is an intangible asset that, if properly promoted, can generate great, tangible, value for the company. However, companies have little control over how we, as consumers, perceive the company. A company may have done all the right things, yet we may still hold no positive impressions towards the company. Corporate image is both directly and indirectly constructed. There are so many products and services in the market that we have neither the time nor the resources to try them all and form a direct evaluation of the products and the company. Rather, indirectly, even unconsciously, we evaluate companies through information we obtain from other media channels, as well as friends and family. Bragging about yourself may not earn you credit, and this is why subjective and promotional releases without newsworthiness are deemed low quality content. I have seen releases describe at length how the source company was established and how many hardships the founders underwent. If the release itself is nothing newsworthy, the headline vague and not to-the-point, readers simply regard it as spam and scrap it right away. Attempting to build a positive corporate image through self-promotion is done in vain. Press releases promoting the source company’s commitments to support public affairs and recognition of corporate social responsibility are all the rage in recent years. HKBN’s press release may not fall exactly into this category but it has certainly left a good impression on me, not only because it is an objective, clearly written release but also because its efforts in helping its staff to maintain a work-life balance are impressive and should be encouraged. By Abby Tsang, Associate Editor of PR Newswire.
Meet the Media: Telset Magazine
Indonesia is now the 4th largest mobile market in Asia Pacific behind China, India, and Japan, according to GSMA, the global trade group for mobile operators—Asia Pacific itself accounts for around half of the world’s mobile subscriber base. Since its founding in 2000, Telset magazine has covered telco and tech news in Indonesian. About Telset Magazine: Launched at the outset of coming boom in mobile network, Telset has witnessed big shifts in the country’s tech industry. Now, it has an online edition, www.telsetnews.com, which covers fast-paced news and development that occur in tech. Nurhamzah is Telset’s Co-Founder and Chief Editor. [caption id="attachment_2556" align="aligncenter" width="227"] Telset’s latest magazine cover.[/caption] What makes Telset unique? Telset has a growing online presence. That’s understandable, given that the traditional print industry has been tough for many publishers in Indonesia for recent years. “I believe that the shift from print to digital is inevitable, not to mention for our media. That’s why we launch the online edition of Telset in 2008,” Nurhamzah said. Telset’s online edition, www.telsetnews.com is regularly updated with top telco and tech stories on Indonesia and around the world. Nurhamzah said that they also manage Telset’s online social media media, including its Blackberry Messenger (BBM) Channel with over 40,000 subscribers. “It’s interesting to see our readers interaction on the social media. For example, if we posted an Android-related news story, some of our readers who were apparently Apple loyal fan quickly responded those articles,” he explained. In addition, he also publishes the electronic version of Telset print magazine on popular digital newsstand, such as getScoop and Wayang Force. [caption id="" align="alignleft" width="150"] Nurhamzah, Co-founder & Chief Editor of Telset Magazine[/caption] How to reach Telset’s editors and when? Nurhamzah said that he receives news releases almost 24-hour a day. “I can be contacted at hamzah@telsetnews.com or noer_hamzah@yahoo.com,” he said. Any tips for pitching a story to Telset and writing an effective press release? “We write about major trends that will likely shape the telco and tech business. We’ve seen good traffic in business stories, mostly articles which cover companies’ operational performance or even rumors,” Nurhamzah said. He really loves to get a well-written press release. “The term of pers klaar is often used when we edit an article. We borrow the term from the Dutch –like any other Dutch words that we use to loan from. It literally means “fit for print, or publish”. So get your stats and facts straight,” he suggested. For him, a good translation is crucial. “If you wrote your tech press release in Indonesian, just be careful when you translated tech terms such as ‘cloud computing’ or ‘smartphone’. Don’t go for a literal or word-for-word translation. It may come out unclear, or even odd,” he further explained. Patrick Hutapea is the Audience Development Executive in Indonesia for PR Newswire.
MEDIA NEWS: Media Moves at Phnom Penh Post, Jeju Maeil, IT Daily, My Paper, Her World and More.....
PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific. Cambodia Phnom Penh Post @phnompenhpost Mr. David Boyle left as Managing Editor Mr. Seth Meixner left as Group Editor-in-Chief Mr. Jeremy Mullins left as Reporter Ms. Tracey Shelton left as Photo Editor Mr. Chad Williams joined as Editor-in-Chief Mr. Joseph Freeman joined as National News Editor Mr. Stuart White joined as National Assignment Editor Mr. Daniel de Carteret joined as Business Editor Mr. Scott Howes joined as Photo Editor Post Weekend @phnompenhpost Mr. Poppy McPherson joined as Managing Editor Southeast Asia Globe Magazine @SEA_GLOBE Mr. Daniel Besant joined as Editor The Advisor @AdvisorWeekly Ms. Phoenix Jay joined as Editor Hong Kong Darizi @Darizi Mr. Bodom Wong replaced Ms. Leanne Wong as Editor Indonesia dakwatuna.com @dakwatuna Mr. Samin Barkah joined as Editor-in-Chief LAMPUNGONLINE.COM @LampungOnline Mr. Ruslan Fikri joined as Editor-in-Chief Malaysia beauty nerd by night @Jiawunnn Ms. Jiawun Phng @Jiawunnn joined as Blogger LiewCF - Tech Gadget Blog @liewcf Mr. Cheon Fong @liewcf joined as Blogger MAXMAYO @maxmayo Mr. Max Law @maxmayojoined as Blogger Plusizekitten Ms. Tammy Lim @tammylci joined as Blogger SMALLNHOT @smallnhot Ms. Sarah Mai@smallnhot joined as Blogger Street Love @fionastreetlove Ms. Fiona Loh joined as Blogger sunshinekelly.com @Kelly2988 Ms. Sunshine Kelly@Kelly2988 joined as Blogger Philippines Break My Style @laureenmuy Ms. Laureen Uy joined as Blogger vernverniece.com @Verniecenciso Ms. Vernica Enciso @VernEnciso joined as Blogger Singapore Her World @sphmagazines Ms. Tan Min Yan joined as Associate lifestyle editor Ms. Gladys Chung left as Features Writer Ms. Shuying Moh left as Beauty Writer Men’s Folio Singapore Mr. Aaron De Silva left as Editor Mr. Eddy Koh left as Publisher Mr. Hafiz Rasid left as Senior Writer Mr. Yong Wei Jian joined as Features Writer Mr.Lim Lan Ce joined as Managing Editor Mr. Tok Wei Lun joined as Fashion Director My Paper (Wo Bao) Ms. Victoria Barker left as Journalist (English) Ms. Jill Alphonso left as Entertainment/Lifestyle Editor (English) Ms. Rachel Chan left as Journalist (English) Mr. Felix Soh left as Consulting Editor (English) Mr. Yeow Kai Chai left as Editor (English) Ms. Joy Fang left as Journalist South Korea AB-Road Ms. Hyun-Joo Choi replaced Mr. Myung-Hyo Jung as Editor-in-Chief Ms. Min-A Sim joined as Reporter Appstory Mr. Seon-Woong Choi replaced Ms. Seung-Kyung Hong as Reporter Ms. Soo-Yeon Won replaced Mr. Joo-Won Seok as Reporter Arena @arenahommeplus Mr. Jeong-Sik Lee replaced Mr. Si-Yeon Kim as Publisher Asiana @ag_books Mr. Ye-Joon Han replaced Ms. Seon-Hee Kim as Editor-in-Chief Autodaily Mr. Seung-Young Shin joined as Reporter Bar & Dining @BnD_mag Ms. Jeong-Eun Park replaced Ms. Soo-Jin Jeong as Editor BCP & ERM Ms. Mi-Ra Noh replaced Ms. Hye-Won Kang as Reporter Begun @monthly_Begun Ms. Hye-Yoom Kim left as Senior Editor Ms. Yoo-Rim Jeong replaced Ms. Ji-Hye Kong as Editor Buddhist Broadcasting System (BBS) @BBSFM1019 Mr. Jae-Hoon Hwang replaced Mr. Ji-Yoon Han as Chief of Production 1 Division Mr. Byung-Ho Kong left as Commentator of Newsroom Choongbook Ilbo @inews365 Mr. Won-Kyoo Seong replaced Mr. Keun-Won Byeon as Publisher CNB News Mr. Eui-Sik Jeong replaced Mr. Dae-Hee Kim as Reporter Mr. Won-Seok Choi joined as Reporter Coffee Ms. Seo-Eun Hong replaced Ms. Jong-Hee Im as Editor Daily Game @DGameNesports Mr. Jae-Hoon Hwang left as Editor-in-Chief Mr. Seong-Kil Kang joined as Reporter Daily Medi Mr. Tae-Hwan Kim replaced Mr. Sang-Jun Eum as Reporter Edaily TV @edailytv1 Mr. Jae-Woo Nam left as Producer Mr. Jeong-Tae Kong replaced Mr. Ik-Joon Lee as Chief of Programming & Production Division Mr. Tae-Wan Kim replaced Mr. Kyeong-Hwa Kim as Reporter Edaily @edaily_news Ms. Hye-Mi Kim replaced Mr. Ju-Yong Moon as Correspondent Mr. Seong-Cheol Oh joined as Chief of Stock News Division Fashion Channel Ms. Mi-A Jang left as Editor-in-Chief Ms. Cho-Rong Kang replaced Ms. Jeong-Eun Jeong as Reporter Fashion Insight @_FashionINSIGHT Ms. Ji-Young Noh replaced Ms. Min-Kyung Jeong as Reporter Ms. Hwa-Soon Lee left as Managing Editor Game Meca @GameMeca Ms. Mi-Hee Kim replaced Mr. Je-Seok Jang as Reporter Game Spot @gamespot Mr. Kyung-Mook Kim replaced Mr. In Cho as Publisher/President Mr. Kyoon-Seong Lee joined as Editor-in-Chief iLove PC Room @pcbangnews Mr. Soon-Ho Jang replaced Mr. Chang-Hoon Lee as Publisher/CEO Inews 24 @inews24com Ms. Eun-Young Won left as Correspondent Mr. Song-Moo Chae joined as Chief of Political News Div. Ms. Hye-Kyung Lee joined as Chief of Economic News Div. IT Daily Mr. Hyun-Ki Yoon replaced Ms. Soo-Yeon Ko as Reporter Jeju Maeil Mr. Min-Ho Park replaced Mr. Heung-Nam Jeong as Reporter Mr. Dong-Hoon Jang replaced Mr. Chun-Jong Kang as President Mr. Kyung-Hoon Han replaced Mr. Gwang-Ho Kim as Reporter Ms. Soo-Jin Park replaced Mr. Ahn-Suk Koh as Reporter Mr. Kwang-Il Jwa left as Reporter Mr. Ki-Cheol Jin joined as Reporter Mr. Cheol-Woong Kim joined as Editor-in-Chief Korea Automobile Manufacturers Association (KAMA) Mr. Yong-Keun Kim replaced Mr. Young-Soo Kwon as President/CEO Korea IT Times @KoreaITTimes Ms. Seong-Mi Kim left as Editor Ms. Ji-Hye Shin left as Editor Mr. Tae-Un Cheon joined as Reporter Mr. Jae-Seung Lee joined as Managing Editor Ms. Yu-Na Kim joined as Reporter Korean Broadcasting Systems (KBS Jeju) Ms. Bok-Soo Jeon replaced Mr. Dong-Ju Kim as Head of Jeju Branch Mr. Seong-Ik Kang replaced Mr. Se-Jin Ko as Chief of General Affairs Division Kyunggi Shinmun @GyeonggiShinmun Mr. Jin-Ho Kim left as Managing Editor of Incheon Bureau Mr. Hyung-Keun Wang left as Chief of Political News Division Mr. Tae-Ho Ha joined as Editor-in-Chief Mr. Yong-Jae Choi joined as Chief of Social News Division Kyunghyang Games @gamestodayKH Mr. Seong-Wook Chae replaced Mr. Byung-Rok Park as Reporter Mr. Sang-Hyun Kim joined as Chief of Reporting Team Legal Times Mr. Il-Pyo Hong left as Adviser Leon Korea @leonmagazine Mr. Jae-Seong Shin replaced Ms. Seon-Min Kim as Editor Mr. Seon-Keun Hong replaced Mr. Jae-Bin Song as Publisher Mr. Dong-Seon Shin left as Editor-in-Chief LUEL Mr. Yoon-Sik Joo replaced Mr. Kang-Deok Lee as Publisher/CEO Meditation Ms. Yoo-Young Ko replaced Ms. Hak-Kyung Cho as Editor-in-Chief Munhwa Broadcasting Corporation (Daegu) @daegumbc Mr. Tae-Yeon Han replaced Mr. Jong-Hak Kim as Chief of Joongbu Branch Mr. Sang-Hong Lee left as Deputy Managing Editor Mr. Young-Seok Park left as President & CEO Mr. Won-Yong Jang joined as Director of Newsroom News Korea @newshankuk Mr. Ho-Cheol Bae replaced Mr. Young-Suk Jeong as Reporter Mr. Ji-Hoo Kim replaced Mr. Goo-Mi Park as Reporter Mr. Ji-Hyeok Park left as Reporter Mr. Yong-Kyo Shin joined as Reporter Newsis Eyes @newsis Mr. Seon-Keun Hong replaced Mr. Jong-Seung Lee as Publisher Nylon Korea Mr. Jeong-Sik Lee replaced Mr. Si-Yeon Kim as CEO/Publisher Ms. Seon-Jeong Lee replaced Ms. Young-Soon Kim as Editor-in-Chief Saturday Economy @sateconomy Mr. Tae-Hyuk Kim replaced Mr. Il-Bo Sim as Managing Editor Mr. Hyun-Seop Song joined as Reporter Mr. Young-Hwan Cho joined as Publisher SBS Media Net @SBSESPN @SBS_GOLF Mr. Jun-Min Park replaced Mr. Sang-Wook Ha as Chief of Production Team Mr. Hwan-Sik Yoo replaced Mr. Seong-Wan Hong as President Singles @singlesmania Ms. Ka-Jin Yoon replaced Ms. Hyun-Kyeong Go as Beauty Editor Ms. Kyung-Hee Ko replaced Ms. Yoon-Hee Nam as Editor-in-Chief Sisa Seoul @sisaseoul_com Ms. Jeong-A Kim replaced Mr. Eun-Nam Choi as Reporter Mr. Jin-Eui Hong replaced Mr. Jung-Young Nah as Publisher/Managing Editor Sports Hankook Media @sportshankooki Ms. Jeong-Hyun Lee replaced Mr. Jin-Yong Ahn as Reporter Mr. Byung-Chang Choi left as Editor-in-Chief Mr. Jae-Wook Choi replaced Mr. Jae-Won Lee as Chief of Entertainment News Div. Mr. Sang-Hyun Cho replaced Mr. Jin-Yeol Park as Publisher Style H @designhousekr Ms. An-Na Kye replaced Ms. Bo-Ra Kang as Reporter Ms. Ji-Eun Kim replaced Ms. Min-Kyung Lee as Editor Sustainer @Sustainers Mr. Moo-Hyuk Lim left as Reporter Mr. Sang-Kyoo Hwang joined as Publisher The Games Mr. Yong-Seok Kim replaced Ms. Cho-Rong Kim as Reporter Mr. Sam-Kwang Seo joined as Reporter The Information & Telecommunication Times Mr. Jong-Yeol Choi replaced Mr. Il-Soo Kim as Publisher This Is Game @thisisgame Mr. Hyuk-Jin Jeong replaced Mr. Nam-Il Hyun as Reporter Mr. Soon-Sin Kook replaced Mr. Jae-Jin Lee as Editor-in-Chief Ubiquitous Journal Mr. Keon-Oh Lee replaced Mr. Jin-Seong Kim as Reporter Ms. Joo-Hee Cheon left as Reporter Mr. Se-Ho Kim left as President Wow TV @HKWOWTV Mr. Wan-Soo Choi left as Marketing Director Mr. Jong-Cheon Choi left as President Mr. Seok-Joon Han joined as Reporter Mr. Jae-Joon Yang joined as Chief of Real Estate Team Mr. Sang-Hee Lim joined as Director of Newsroom Taiwan All Plus Interactive English Ms. Chan Ruo Qu replaced Ms. Wang Wen Ying as Managing Editor Eat and Travel Weekly Mr. Qiu Min Hui joined as Chief Editor Excellence Magazine Ms. Luo Ai Qi replaced Ms. Huang Wei Yu as Managing Editor FBS Magazine Ms. Lin Yi Xin joined as Executive Editor Flower Design Ms. Yan Jie joined as Editor How It Works Mr. Chen Yu Hong joined as Chief Editor Jewellery Ms. Lin Cai Rong replaced Ms. Xu Yu Ru as Editor Ms. Xie Yu Li joined as Managing Editor Next Magazine (Entertainment) Mr. Qiu Min Hui joined as Chief Editor Tea Auction Ms. Yan Jie joined as Editor Vi Vi Bridal Ms. Lin Cai Rong replaced Ms. Xu Yu Ru as Editor Ms. Xie Yu Li joined as Managing Editor Wedding Banquet Ms. Lin Cai Rong replaced Ms. Xu Yu Ru as Editor Ms. Xie Yu Li joined as Managing Editor Vietnam AsiaLife Mr. Jonny Edbrooke joined as Publisher /Director Charmaine Chow is the Media Research Manager for PR Newswire. For more media related news, follow us at @PRNA4media.
Unilever Shares Practices in Social Communication
“Weibo is media, while WeChat is social”. This was the main point stressed by Wu Liang, director of corporate communication and sustainable development at Unilever North Asia, during a discussion on the topic of corporate social communication at the recent PR Newswire Summit. As a large B2C company that has been in existence for nearly a century, Unilever has, in recent years, done its share of experimenting in how to best use social platforms to disseminate news about the brand. The company implemented differentiated communication strategies for Weibo and WeChat platforms. [caption id="attachment_2533" align="aligncenter" width="300"] Wu Liang, director of corporate communication and sustainable development at Unilever North Asia, speaking at the 2014 PR Newswire New Communication Annual Summit[/caption] Wu explained: Weibo (also referred to as microblogs) and WeChat, each of which have hundreds of millions of active users at any time, play different roles in their respective communication channels: Weibo focuses on specific interests and hot topics, while WeChat is, for the users, the place to share news and information about their life with people who they are most familiar with. As a result, when a major event occurs, people tend to use Weibo to learn the details. Wu also pointed out a trend in the making: With WeChat gaining popularity, and Weibo is comparatively less active, more people are viewing WeChat as one of their major communication channels, keeping in touch with their own circle of friends and keeping up with the topics that their friends are talking. To a large extent, the exchange of information on WeChat users is limited to what the user’s network of contacts are interested in, while major news and events may be overlooked. In the days when there was, for all practical purposes, a defined and limited set of media outlets, the average person would keep up with all the major news events through the available array of communication channels, whereas now, in the age of information overload, the important news of the day can be completely overlooked. This is a major challenge for corporate communications: how can companies find their audiences and how should they deliver their corporate message so that it gets seen and read? Weibo: The “we media” channel for companies Unilever positions Weibo as the “we media” channel for companies - the platform from which the enterprise can deliver their message far and wide. Firstly, there is the high speed of delivery: when faced with a crisis or event of major import, the enterprise can deliver the corresponding message most quickly through Weibo, without the need for intermediary channels. Secondly, there is the breadth of distribution: Wu said that approximately 80 per cent of reporters monitor Weibo every day and look for story ideas through the platform. Unilever releases company information through its own official Weibo account, stimulating discussions around the topic. When faced with a crisis, the company’s statements on Weibo are rapidly and widely distributed. WeChat: the platform for building the personal corporate image Unilever opened its official account on WeChat this year. The account is managed by the company's corporate communications department and now has about 4,000 followers and its fan base is still growing. Wu positioned Unilever's account on WeChat as the personal corporate image, providing a venue for an informal exchange among staff and a kind of “neighborhood communications channel” for the staff and their circle of friends and acquaintances. She mentioned several examples of Unilever's communications efforts on WeChat: Positioning WeChat as an internal communications channel. The majority of Unilever's staff working in Shanghai takes a daily shuttle as part of the daily commute as the office is located in a relatively remote area of the city. Unilever allows working remotely on fog or high wind warning days. So how to inform them? Wu Liang said WeChat is a better communications channel than having HR call every employee by phone once the weather warning has been issued. Unilever on WeChat, which has as its audience the staff and their circle of friends, can assure itself of delivering real-time announcements to the staff in a timely way. Wu also cited an example related to the launching of a new policy. On September 1st, the first day of the scholastic year in China, many employees are obligated to take their children to school for registration. Unilever published a notice online through the WeChat account, informing employees that they were allowed to arrive at the office later after completing the school registration process. Although the account had only about 3,000 followers at the time, the notice was read by more than 10,000 people, including staff and their family members and friends, and received many "likes". WeChat’s level of influence in the communication about unexpected events. Wu also gave an example concerning WeChat’s influence in encouraging employees to take action. When the family of an employee of the dining planning division was hit by an unexpected financial crisis, the dining planning division, via WeChat, called for employees and customers to take part in a compassion donation. The WeChat article attracted more than 11,000 clicks and raised over 13,000 yuan (approx. US$2,131) within three days, proving WeChat’s effectiveness in comparison to that of a donation box or any other means. The example shows WeChat’s high level of influence and ability in inspiring employees to take action. In addition, Wu shared Unilever’s integrated practices in combining Weibo and WeChat. The most typical example is Unilever’s Family Day event, which has run for eight consecutive years. Each year, Unilever employees and their family members are invited to the one-day event. The company uses Weibo and WeChat to communicate with employees before and during the one-day event, including registering for the event and claiming rewards. Unilever also users Weibo and WeChat to encourage employees to share pictures taken during the event, extending the one-day activity into a two-week one and expanding the communications around of the event. Lastly, Wu pointed out every one knows content is king. However, how to share good content with media organizations and the target audiences will continue to be a challenge for PR professionals, whether or not it is in the social media era. Translation based on the original Chinese post abstracted from Wu Liang’s speech at “2014 PR Newswire Summit”, first edited & shared by PR Newswire’s Coco Qi, Assistant Manager, and Multimedia Services - http://www.prnasia.com/blog/archives/10405. This article is created by PR Newswire. Please indicate the source and link for reproduction.
GE China’s Director of Brand & Communications Li Guowei: Three Things That B2B Brands Need To Do and Do Well
At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law Li”), shared an analysis of the predicament and challenges around branding that is confronting multinational corporations. With examples from GE China’s corporate communications efforts, he also talked about the transformative opportunities at multinational corporations with B2B businesses, shedding light on the possibility of reshaping the future for multinational corporations in transformation. [caption id="attachment_2414" align="aligncenter" width="300"] Li Guowei, Director of Communications & Brand, GE Greater China speaking at the 2014 PR Newswire New Communication Annual Summit[/caption] Two challenges confronting multinational corporations Among Interbrand’s list of the world’s most valuable brands is GE’s iconic blue logo. As an established veteran with ten years of experience in corporate communications at GE, Li admitted that even multinational corporations that are in the list face two major issues in the rapidly evolving local media environment. Differentiation of media platforms. TV, print media and online portals used to take a dominant position in public opinion and were used by PR personnel for communications. But now social media has taken the leading position in this fragmented mobile & social media environment. In this respect, local brands are gradually outpacing multinational brands. That’s why media often says: “It is more difficult for multinational corporations to operate in China.” Changes in preferences among talented job seekers. Multinational corporations used to be the preferred choice for job seekers, but now they are faced with a declined reputation crisis. HR departments are often encountered with hiring challenges, whereas the talent they want to hire prefer local players such as Alibaba or Tencent. Furthermore, judging from a string of events such as Facebook founder Mark Zuckerman’s recent China visit and the successive visits by Apple’s CEOs, the government holds a clear and definite attitude toward media and the internet -- they expect the internet industry to play a significant role in creating wealth for society and bringing about profound social reform. In view of the current situation, Li held that, when working on brand communications, it will no longer be compelling to merely resort to slogans like “We are the world’s largest conglomerate; we are the world’s largest aircraft engines manufacturer; we are the world’s largest manufacturer of generators” since such traditional means of story-telling and brand building are no longer inspiring and unable to draw people’s attention in the internet age. Then, how to tell the story of the enterprise? Each enterprise has its own advantages. In GE’s branding, the advantages include: Top management regards GE as a reliable partner The firm has a technological edge It enjoys a good reputation in mainstream media and has begun to exert influence in social media channels It has a global advantage in leadership and talent development The corresponding challenges, on the other hand include: GE lacks a powerful localized image Multinational corporations have communication deficiencies in terms of their comprehensive advantages The communication channels of target customers are decentralized It is difficult for multinational corporations to hire and retain employees Faced with these advantages and challenges, Li emphasized, it is a good vantage point and an opportunity for transformation to think about what influence the enterprise can have on society instead of just focusing on the product’s features when working on corporate communications. With this in mind, GE set its transformative action steps in China: changes its corporate positioning, from “global” enterprise to “global+local” enterprise changes its audience recognition, from large enterprise represented by “Welch” to innovative industry leader changes its marketing approaches, from product-oriented activities to 360 degree strategies changes its communication approaches, from messages from top management to multi-dimensional communications of “leader+staff+advocate” so as to energize the entire workforce, encourage employees who like you to speak out and through word-of-mouth. Three things that B2B brands need to do well Finally, using GE’s own communications efforts as a case study, Li Guowei shared its transformation practice in three aspects with B2B multinational corporations. 1. Be the thought leader Li cited the example of GE’s hosting “The future of energy” forum in Beijing. The reason why enterprises dare to initiate such a topic, he explained, is that they have fully participated in the mining and transportation of natural gas, various means of power generation and play a highly influential role in the energy sector. As such, when discussing topics such as “What is the future of energy’, “Where should investments be made” or “In what areas would GE like to cooperate with the Chinese government and Chinese enterprises” , GE could attract majority’s attention of the industry. In addition, GE has another innovative idea, namely, “The next age is the era of the industrial internet”. Big Data collected from areas such as e-commerce and social management can be applied to manufacturers of large pieces of equipment. Equipment such as aircraft engines, generators and MRI machines generate large amounts of data every second, which, if collected and analyzed, would greatly improve social productivity. In short, it can reduce unscheduled downtime for the clients of B2B enterprises. Take medical CT for example. Chinese CT physicians might have to scan the images of hundreds of patients every day. A breakdown of the scanner at an inopportune moment would be a great loss of productivity for the hospital. However, with big data analysis, it becomes infinitely easier to know when to replace equipment parts. GE is the first enterprise in the world to put forward such an idea, which might facilitate its leading role in the industry as well as create business opportunities for the firm. As the GE tagline puts it, “We speak the language of the industry”, the idea of an “industrial internet” is an important means of GE corporate communication. 2. To do well in content distribution Li believes that every company is a media company. However today’s B2B players all still share a major misconception in terms of content creation---despite the large number of digital companies creating content for enterprises, the truly competent content creators are in media, and they are the ones with the skills to create great content. How should enterprises avoid minefields surrounding policies and ethics while synthesizing the quality resources and organize them in a way that is rational, effective and lawful, in order to produce content when it comes to news releases, social media, performance statistics and video? These are questions well worth consideration. 3. To build employer brand GE’s employer brand is “Sharing a belief, Making it real”. Li expressed the opinion that, employer brand can help employees have the right attitude towards their own employer and feel a sense of pride in their employer through various means of brand building (brand analysis, social investigation, etc). GE put in place such practices in building the “employer brand”, including “GE career journey”, “workplace coach”, “workplace mentor”, “parents club”, to name just a few, bringing together a group of people who share the same values and are committed to creating value for the society. Promotions and social media are good means of communication for disseminating such stories and building employer brand. How to solve ROI? In another topic at the forum “How should B2B enterprises handle PR communication and ROI”, Li expressed his view of ROI with a witty metaphor: For example, can you successfully court a woman by just treating her to dinner? If the two of you end up by getting married, can you say it was simply because of that meal? So, communication is a long process. Don’t mislead your boss in focusing on one event or advertisement campaign that had persuaded the customer into make the buying decision. The truth is, the fewer marketing campaigns you undertake or the fewer marketing efforts you make, the more difficult a situation you are plunging you and your boss into. You will be forced by your boss to undertake three campaigns a year to tell which one is the one that helps you get your girl. Li Guowei revealed some of his in-depth thinking after the conference. For relevant reading: B2B Enterprise Should Enhance Brand Value by Impact (in Simplified Chinese) - http://www.prnasia.com/blog/archives/10313 Translation based on the original Chinese post abstracted from Li Guowei’s Chinese speech at “2014 PR Newswire Summit”, first edited & shared by PR Newswire’s Coco Qi, Assistant Manager, Multimedia Services - http://www.prnasia.com/blog/archives/10309. This is an original article by PR Newswire. To reprint, please indicate the source and provide the link.
Meet the Media: Lowyat.net
As society becomes increasingly digitized, it is a common thing technology has become a part of our daily lives. Can you imagine not touching your laptop or PC on a normal working day? With sites such as Lowyat.net in Malaysia, we don’t have to be techies to keep up to date with the latest releases, whether software or hardware. About Lowyat.net Lowyat.net began as a forum for PC hardware geeks to share information about the latest PC-related products and guides. As the forum grew into the community that it is today, the Lowyat.net front page was born as a media publication in 2007. Being the pioneer of an Internet forum, this online publication covers the major news and events in Malaysia and overseas for consumer gadgets and generally all things tech. From smartphone news, PCs and laptops, as well as gaming, they deliver quality content that their readers appreciate. [caption id="attachment_2399" align="aligncenter" width="300"] The frontpage of Lowyat.net, covering all technology topics for Malaysian audiences[/caption] Tips to the marketers in the industry With an active forum community of more than 682,000 members, there is a huge opportunity for brands to engage the audience beyond what traditional advertising can reach. Plus, with sister sites that range from entertainment, fashion & lifestyle to even automotive, there is an avenue to reach an even wider audience. What makes Lowyat.net different? In 2013, Lowyat.net began exploring feature opinion pieces to set the site apart as one of the top tech sites in the country, a column that encourages discussion among readers. Few other publications in the industry have ventured beyond rewriting major news and covering gadget reviews, and with the quality of the editorial team the site is becoming an influential voice in the industry. Looking ahead, the team is also exploring other types of content that would further increase the value of the site to its readers, to be gradually introduced in 2015. More importantly, one thing will always stay the same since the front page’s inception seven years ago: editorial integrity is one that is forged by trust between the publication and its readers, and is upheld in the highest regard by the management. Under no circumstances are advertorials packaged as part of sales pitches. How to reach out to Lowyat.net? You can register to be a forum member on Lowyat.net and post up topics on the forum, but front page content is handled exclusively by the editorial team. You could also engage with them on their social media channels: tweet them at @lowyatnet or follow their official Facebook account for latest updates on events or news. If you are interested in pitching an idea for Lowyat.net, you can drop an email to the Editor: Mr. Pang Tun Yau at pang@lowyat.net About the editor: Born and bred in Malaysia with a habit of reading since childhood, Pang started his career at Lowyat.net as a Junior Writer soon after completing his degree in Statistics. Combining his flair for writing, attention to detail and a passion for gadgets, Pang quickly rose up the ranks within the editorial team, catalysing a shift in editorial direction into producing more original content along the way. Now the Editor of Malaysia's largest tech publication, Pang is responsible for the current expansion of the editorial team as well as strengthening relationships with PR and other clients. At the same time, he also oversees and coordinates pending projects within the team, while managing the social media channels. Although relatively young for the position, Pang is ably assisted by industry heavyweights within the editorial team. Combining a mix of experience with youthful energy, Pang works closely with the team with a vision of turning Lowyat.net into an authority within the industry. [caption id="attachment_2398" align="aligncenter" width="300"] Editor Pang Tun Yau with the Lowyat.net Editorial Team[/caption] Esther Ayun is the Audience Development Executive in Malaysia for PR Newswire. If you would like your publication to be featured, please get in touch at hkmedia@prnasia.com. For more media related news, follow us at @PRNA4Media.
MEDIA NEWS: Media Moves at Asia Economy, Thomson Reuters Seoul, Kompas.com and more......
PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific from the research team. Hong Kong 48 Hours Mr. Kevin Kwong joined as Managing Editor. Appappapps.com @appappapps Mr. Truman Au joined as Editor. Dash @Hongkongdash Ms. Suki Lau joined as Web Editor. Good Eating Ms. Susan Jung joined as Senior Food and Wine Editor. Local Press Mr. Lewis Loud joined as Website Editor. Mr. Eddie Leung joined as Chief Editor. Newwebpick.com@newwebpick_Jim Mr. Eric Kwok @NWP_Eric joined as Website Editor. Passion Times @Passiontimes Mr. Chan Sau Wai joined as Editor. Sun Radio Hong Kong Mr. Leo A. Deocadiz joined as Station Director. The Sun Ms. Daisy Catherine L. Mandap joined as Editor. Indonesia Bahana FM @bahanafmjkt Mr. Iwan Priyatna joined as Station Manager. bali buzz Mr. Meidyatama Suryodiningrat joined as Editor-in-Chief. BeritaBuana.co @beritabuana Mr. Sayadi joined as Editor-in-Chief. BERITAMEMORANDUM.COM @BeritaMemo Mr. Sokip SH joined as Editor-in-Chief. Dinamika @KoranDinamika Mr. Barkah Karianto joined as Editor-in-Chief. Gatra @GATRA_News Mr.Budiono Kartohadiprodjo left as Editor-in-Chief. Eksekutif @eksekutifmagz Mr. Wahyu Indrasto joined as Editor-in-Chief. Global Business Guide Indonesi @GBG_Indonesia Ms. Lianna Plaut joined as Editorial Director. Haluan Kepri Mr. Rinaldi Samjaya joined as Editor-in-Chief. Mr. Ramli joined as Marketing Director. Haluan Riau @haluan_riau Mr. H.Dheni Kurnia @DheniKurnia joined as Managing Director. Mr. Azis Nurjaman joined as Publisher. Harian Bhirawa @bhirawaonline Mrs.Nawang Lestari joined as Editor-in-Chief Harian Mimbar Umum @mimbarumumberit. Mr. Mohd.Hadhi Al Fahuz joined as Editor-in-Chief. Harian Umum Haluan @HaluanMedia @harianhaluan Mr. H Desfandri joined as Managing Director. Mr. Yon Erizon joined as Editor – in - Chief. Mr. David Ramadian joined as Marketing Manager. Mr. Zul Effendi joined as General Manager. Harian Umum Nusa Bali Mr. I Ktut Naria joined as Editor-in-Chief. JJK @JJKmagazine Mr. Imam Wisaya Surataruna joined as Managing Editor. Kompas @kompascom Mr. Hariadi Saptono left as Editor (Nusantara). Mr.Taufik Mihardja left as Deputy Editor-in-Chief. Majalah elshinta @MajalahElshinta Mr. Iwan Haryono joined as Editor-in-Chief. Maluku News Mr. Sahlan Heluth joined as Editor-in-Chief. Medan Bisnis @medanbisnis Mr. Bersihar Lubis joined as Editor-in-Chief. Monalisa FM Pemalang Mr. Bang Hendra Takhrudin joined as Station Manager. Panjebar Semangat Mrs. Arkan Disari joined as Editor-in-Chief. PAS FM @pasfm Mrs. Gabby Sheilena Anggoro joined as Station Manager. Perencanaan Pembangunan @bappenas Dr. Bustang joined as Editor-in-Chief. Pesona FM @PesonaFM_Madiun Mrs. Janti Amdini joined as Station Manager. PULSA @redaksipulsa Mr. Dhony Iskandar joined as Editor-in-Chief. Radar Bandung @radarbandung Mr. Suhendrik joined as Editor-in-Chief. Radio Elshinta FM @RadioElshinta Mr. Eddy Harsono joined as station Manager. Radio Mustang @mustang88fm Mr. Felix Saputra replaced Ms Miranty Sudrajat as Chief Editor. Rakyat Bengkulu @SebutSajaRB Mr. Zaki Antoni joined as Editor-in-Chief. Ramako Magic Music Mrs. Sri Adyanti Sudharmono joined as Head of Station. SINAR PAGI NEWS @Sinarpaginews86 Ms. Lilis Amalia Rosita joined as Editor-in-Chief. TEKNOLOGI.CO MR. Ilham joined as Editor-in-Chief. Malaysia Impiana Puan Emma Susi Marini Masri replaced Mr.Rosli Ahmad as Editor Libur @majalahlibur Mr. Hafiz Zullah replaced Ms.Noor Nazlia Mohd Iqbal as Journalist. Majalah PC @majalahpc Ms. Ani Nadila Yusoff left as Editor. Mr. Mohd Syafiq Bakri left as Journalist. Nona @MajalahNona Ms. Noor Shazlina Adnan left as Assistant Editor Nur @MajalahNur Ms.Faridah Talib replaced Ms.Noraznina Ismail as Journalist Ms. Nurhafizah Mohd.Shah replaced Ms. Mashitah Abdul Rahman as Journalist. Ms. Noor Ain Othman joined as Journalist. Pesona Pengantin Puan Siti Zurinah Md.Saman replaced Mrs. Pupe Rahaizad Darsono as Editor. Remaja @remaja Mr. Ishamuddin Md Zain replaced Ms. Nor Aini Mohamed as Editor. Singapore enabalista@ena_teo Ms. Ena Teo joined as Blogger. South Korea Aju Economy@ajudaily Mr. Bong-Kook Kim replaced Mr. Jin-Young Kim as Editor-in-Chief. Allure Korea @allurekorea Mr. Ji-Hoo Kim replaced Ms Ju-Hyun Kim as Fashion Editor. Mr. Yong-Man Park left as Publisher. Ms. Min-Jeong Kim joined as Fashion Editor. Ms. Seon-Young Park left as Director of Fashion Team. Arte TV @tv_arte Mr. Min-Ho Choi left as Assistant Producer. Mr. Chang-Yong Lee left as Chief of Programming Div. Asia Economy @asiae_daily Mr. Myeong-Seok Chae left as Reporter Mr. Young-Moo Kim left as Managing Editor Mr. Hyeon-Man Shin left as Deputy Chairman Mr. Sang-Joo Choi replaced Mr. Dae-Woo Kwon as Chairman Mr. Eui-Cheol Lee joined as Chief of Political & Economic News Division Mr. Jong-Soo Kim joined as Chief of Stock News Division Mr. Myung-Jae Lee joined as Chief of Social & Cultural News Division Asia Today Mr. Myung-Hoe Kim replaced Mr. Won-Hyung Hahm as Chief of Economic News Division. Mr. Yi-Seok Kim replaced Mr. Young-In Kim as Chief of Editorial Writer. Mr. Kyoo-Seong Lee replaced Mr. Byung-Oh Min as Chief of Industry News Division. Associated Press – Seoul Bureau @AP Ms. Jean Lee left as Bureau Chief. Automotive News Korea Ms. Sung-Hee Im left as Publisher. Ms. In-Young Jang joined as Reporter. Aving @AVING_KOREA Ms. Mi-Ri An replaced Ms. Min-Jeong Kwak as Reporter. Mr. Young-Moo Choi replaced Ms. Eun-Kyung Son as Reporter. Bada Naksi & Sea Lurelog Mr. Kook-Jin Ahn replaced Mr. Tae-Heon Kim as Publisher/President. Best Eleven Ms. Seul-Ki Moon replaced Mr. Deok-Ki Kim as Reporter. Ms. Young-Joo Park left as Reporter. Mr. Kyu-Seop Choi joined as Editor-in-Chief. Beyond Donga Mr. Ju-Young An left as Chief of Business Team. Ms. Joo-Young Lee left as Chief of Production & Programming Team. Mr. Won-Kook Cho joined as Director of Production & Programming Team. Mr. Choong-Won Kwon replaced Ms. Yoon-Young Jang as Chairman. Mr. Ki-Hwan Jeong replaced Mr. Myung-Gyo Lee as Producer. Mr. Seon-Woo Jeon replaced Mr. Hae-Rin Ryu as Producer. Bloomberg - Seoul Bureau @BloombergTV @BloombergNews Mr. Jun-Seok Yang left as Reporter. Break News Ms. Chae-Ri Yoo replaced Ms. Soo-Yeon Kim as Reporter. CEO News Mr. Yong-Seok Shin replaced Mr. Sang-Hee Han as Publisher. Chirstian Broadcasting System (CBS Jeju) Mr. Jae-Woo Bae replaced Mr. Kyung-Joong Min as Head of CBS Jeju. Chirstian Broadcasting System (CBS Pohang) @phcbs Mr. Jae-Won Kim left as Chief of Newsroom. Mr. Dae-Ki Kim joined as Reporter. Christian Broadcasting System (CBS Gyeongnam) Mr. Myung-Moon Hwang replaced Mr. Dong-Hyuk Kim as Head of Newsroom. Mr. Il-Eok Kim replaced Mr. Ki-Yeob Yang as Head of CBS Gyeongnam. Chungcheong Maeil Mr. Joo-Yeon Byun replaced Mr. Joon-Young Maeng as Publisher. Cine 21 @cine21_editor Mr. Choong-Hwan Kim replaced Mr. Sang-Yun Kim as Publisher. Mr. Seok Moon left as Editor-in-Chief. Concept Ms. Ye-Jin Jeon replaced Ms Yang-Mi Kim as Reporter. Ms. Ha-Ram Seo left as Reporter. Mr. Seong-Cheol Yun left as Editor-in-Chief. Daara Magazine @daara_story Ms. Bo-Young Hong replaced Ms. Myung-Hee Cho as Reporter. Mr. Jin-Seong Kim replaced Mr. Min-Jung Lee as Reporter. Economic Review @ER_Tweetnews Mr. Jae-Young Heo replaced Mr. Jae-Young Choi as Reporter. Mr. Jin-Hong Choi replaced Mr. Seong-Il Hong as Chief of Financial Technology Team. Ms. Nam-Hee Kim replaced Ms. Eun-Kyung Kim as Reporter. Mr. Jin-Woo Lee replaced Mr. Seung-Joon Koo as Managing Editor. Economy Today @etomedia Mr. Ji-Seong Kim replaced Mr. Kwang-Seok Ahn as Senior Reporter. Mr. In-Young Kim replaced Mr. Jae-Kwon Park as Publisher. Mr. Il-Kwon Kim replaced Mr. Seong-Mo Yang as Reporter. Mr. Hee-Je Cho joined as Editor-in-Chief. Frontier Times Mr. Seong-Bong Kim replaced Ms. Yang-Sook Choi as Chairman. Mr. Chi-Woo Han replaced Ms Sook-Kyung Kim as Senior Editor. Ms. Young-Hee Jeong left as Assistant. Mr. Ho-Min Park joined as Reporter. Game About @Gameabout Mr. Eui-Sik Moon joined as Reporter. Golf for Women Mr. Dae-Hwan Jang replaced Mr. Hyung-Seok Kim as Publisher. GQ Korea @GQKOREA Mr. Yong-Man Park left as Publisher. HCN Mr. Pil-Moon Jeong joined as Reporter. Mr. Seong-Pil Choi joined as Reporter. Ilda @ildaro Ms. Jeong-Eun Yoon replaced Ms. Hee-Jung Park as Editor-in-Chief. Invest Korea Bulletin @KOTRA_SV Mr. Young-Ho Oh replaced Mr. Hank Ahn as Publisher. Mr. Yong-Chan Kim left as Publisher. IT Times Mr. Hyun-Il Seo replaced Mr. In-Sik Koo as Reporter. Ms. Hye-Ryang Jang joined as Reporter. Kiup Nara Mr. Seong-Cheol Park replaced Mr. Seung-Shin Kim as Editor-in-Chief. Korea Foundation Newsletter @KoreaFoundation Ms. Hye-Ji Kim replaced Ms. Eun-Young Jang as Editor. Mr. Hyun-Seok Yoo replaced Mr.Woo-Sang Kim as Publisher. Korea Times @koreatimes Mr. Seong-Jin Choi left as Editorial Writer. Mr. Jun-Heon Nho left as Chief of New Media Division. Mr. Moo-Jong Park left as President/Publisher. Mr. Jun-Heon Noh left as Director of Business Division. Mr. Yoo-Cheol Kim joined as Chief of Industrial News Division. Mr. Hwan-Woo Lee joined as Chief of Political News Division. Ms. Ja-Young Yoon joined as Economic News Division. Korea Tourism News Ms. Eun-Kyung Kim replaced Ms. Soo-Jeong Kim as Editor. Ms. Min-Hee Yoo replaced Ms. Ji-Eun Kim as Editor. Maxim Mr. Seung-Min Yoo replaced Mr. Jae-Hyung Shin as Publisher Medical Doctor Journal(MD Journal) Mr. In-Chang Ko left as Publisher. Micro Software @maso_twt Mr. An-Koo An replaced Mr. Do-Young Jeon as Editor-in-Chief. Mr. Hyun-Woo Choo replaced Mr. Hee-Yong Jeong as President/Publisher. Ms. Hye-Rim Jang replaced Mr. Byung-Hyuk Lee as Reporter. Mr. Soo-Hyun Cho joined as Reporter. Money Ms. Jeong-Won Yang replaced Mr Heon-Joo Chang as Reporter. Mr. Oh-Joon Kwon replaced Mr Hyuck Lim as Editor-in-Chief. Monthly Golf Mr. In-Se Lee left as Editor-in-Chief. Munhwa Broadcasting Corporation (Busan) @busanmbcnews Mr. Cheol-Ho Moon replaced Mr. Soo-Byeong Kim as President. Mr. Hee-Moon Park replaced Mr. Eun-Soo Tak as Chief of News Team. Ms. Yoo-Na Kim replaced Ms. Ye-Ji Yoon as Assistant of News Room. Munhwa Broadcasting Corporation (MBC) @withMBC Mr. Sang-Won Hong left as Reporter. Mr. Young-Bae Jeon left as Executive Director. Mr. Sung-Soo Kim left as Editorial Writer. Mr. Kwang-Han Ahn replaced Mr. Jae-Cheol Kim as President of MBC. Newspaper & Boradcasting Mr. Byung-Ho Kim replaced Mr. Seong-Joon Lee as Publisher. Nutradex Report @nutradex Mr. Yong-Heon Hahm replaced Mr. Young-Bok Lee as President. Outdoor News @outdoornews_kr Ms. Joo-Hee Lee replaced Ms. Kyung-Sun Kim as Reporter. Mr. Doo-Yong Lee joined as Editor-in-Chief. PD Journal Mr. Keon-Sik Park replaced Mr. Dae-Joon Hwang as Publisher. Ms. Young-Joo Choi joined as Reporter. Ms. Yeon-Joo Bang joined as Reporter. Ms. Se-Ok Kim joined as Reporter. Plastics Korea Mr. Joon-Hyung Lee replaced Mr. Hoon Park as Reporter. Public Art Ms. Seon-A Moon replaced Ms. Hye-Rin Lee as Reporter. Review Star Ms. Hye-Jeong Kim replaced Ms. Sook-Hee Kim as Reporter. Ms. Yoon-Hee Jeon replaced Ms. Hye-Young Lim as Reporter. Robot Technology Ms. Jeong-Hee Moon replaced Ms. Yo-Hee Jeong as Editor-in-Chief. Seoul Shinmun STV@seoulstv Mr. Sang-Hyuk Kim replaced Mr. Seong-Chu Hong as President. Ms. So-Yeon Jeong replaced Mr. Tae-Yong Kim as Reporter. Tech Times @outdoornews_kr Mr. Seong-Cheol Park replaced Mr. Seung-Shin Kim as Editor-in-Chief. Technoa Mr. Pil-Kyoo Kim replaced Mr. Jeong-Ho Cha as Publisher. Mr. Kyung-Seok Lee joined as Reporter. TexHerald Mr. Jong-Ho Lee left as Publisher. Ms. Kyung-Eun Lee joined as Reporter. The Korea Post@TheKoreaPost Ms. Kyung-Sook Yoon replaced Mr. Hyung-Dae Kim as President. The Science & Technology @KOFST Ms. Mi-Jin Oh replaced Ms. Hye-In Lee as Editor. Mr. Boo-Seop Lee replaced Mr. Sang-Dae Park as Publisher. Thomson Reuters – Seoul Bureau @thomsonreuters Mr. Tony Munroe replaced Mr. David Chance as Chief of Seoul Bureau. Ms. Mi-Young Kim left as Correspondent. Ms. Keun-Young Park left as Assistant Manager. Tomato TV Mr. Kwang-Seok Jeong left as Director of Newsroom. Tongil News @tongilnews Mr. Jeong-Hoon Cho joined as Reporter. Transportation News Mr. Ok-Hwan Jang replaced Mr. Han-Joon Park as Publisher. Mr. Seung-Han Lee joined as Reporter. W Korea @wkorea Mr. Yong-Man Park left as Publisher. Wolgan PT @monthlyPT Mr. Seok-Kyoon Oh replaced Mr. Young-Bok Nam as Editor-in-Chief. Ms. Young-Mi Yoo left as Reporter. Yeohaeng Sketch Mr. Hyo-Jin Park replaced Ms. Soo-Young Son as Editor-in-Chief. Taiwan Eastern Daily News Mr. Wang Guo Rong joined as Deputy Supervisor of Reporter Department. iSwii Ms. Ashley Tsai joined as Web Editor. Juksy Ms. Ruby Liang joined as Website Editor. MOT Times Ms. Sabrina Chen joined as Managing Editor. Moya Ms. Corina Tse joined as Chief Editor. Ms. Katrina Chen Li Jun joined as Managing Editor. Setn.com Ms. Zhuo Shi Yi joined as the Administrator (News Department). Taiwan Products - Agricultural - Auto Parts and Motorcycles - Electronics, Computer and Communication - Gifts & Stationery & Houseware - Hardware, Building Materials and Furniture - Machinery - Medical Equipment & Health Care - Miscellany - Sporting Goods & Bicycles - Textile & Apparel Ms. Xue Ming Gui replaced Ms. Chen Zhao Jin as Editor. Taste Ms. Harvey Wu joined as Editor-In-Chief. Ms. Tina Lee joined as Editor. Charmaine Chow is the Media Research Manager for PR Newswire. For more media related news, follow us at @PRNA4media.
MEDIA NEWS: Media Moves at Esquire Hong Kong, Financial Times, Hong Kong Tatler and More....
PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific from the research team. HongKong 95 Hong-Kong Ms. Cecilia Sin replaced Ms. Winny Wan as the Editorial & Sales Executive Esquirehk.com Mr. Connor Lau joined as the Website Editor Financial Times - Hong Kong@ftasia Ms. Amie Tsang @amietsang joined as the Lead Writer of FirstFT Hong Kong Tatler @hongkongtatler Ms. Sheena Liang left as Editor Keypad Magazine Mr. Jimmy Li joined as Editor-In-Chief Stevenotes.hk Mr. Steve joined as Blogger Indonesia ACEHPOST.CO.ID @acehpost1 Mr. Afrizal joined as Website Editor DREAM.CO.ID @Dreamcoid Mr. Didik Supriyanto joined as Editor – in – Chief FIMELA.COM @FIMELAdotcom Ms. Dian M. Muljadi @DailyDian joined as Publishing Director fimelagirl.com @FIMELAgirl Ms. Dian M. Muljadi @DailyDian joined as Publishing Director FIMELAfamily.com @FIMELAfamily Ms. Dian M. Muljadi @DailyDian joined as Publishing Director HARIAN TERBIT @HarianTerbit Mr. H.Herman Budhi joined as Editor – in – Chief Koran Jakarta @koran_jakarta Mr. Selamet Susanto joined as Editor-in-Chief Koran Perdjoeangan@FSPMI_KSPI Mr. Ir.H.Roni Febrianto joined as Editor – in – Chief MUVILA.COM@muviladotcom Ms. Dian M. Muljadi @DailyDian joined as Publishing Director PALEMBANG POS @Palpos_News Mr. Donny Romadona joined as Editor – in – Chief TransparanNews.com Mr. Sahala Simatupang joined as Editor – in – Chief Tribun Bali @Tribun_Bali Mr. Sunarko joined as Editor – in – Chief Wanita Indonesia@TabloidWI Wanita Indonesia@TabloidWI Wanita Indonesia@TabloidWI Ms. Donna Sita Indria joined as Editor – in – Chief Wawasan@HarianWawasan Mr. Agus Totok joined as Editor – in – Chief Yogya Post @YogyaPost Mr. Aming Wahyu Widono joined as Editor-in-Chief Mr. Kristian Andreani joined as Operational Manager Malaysia Dewan Bahasa @DBPMalaysia Dewan Budaya @DBPMalaysia Dewan Ekonomi @DBPMalaysia Dewan Kosmik @DBPMalaysia Dewan Masyarakat @DBPMalaysia Dewan Masyarakat @DBPMalaysia Dewan Pelajar@DBPMalaysia Dewan Sastera @DBPMalaysia Dewan Siswa @DBPMalaysia Jurnal Bahasa@DBPMalaysia Jurnal Kanun @DBPMalaysia Mr. Azmi Ibrahim replaced Puan Fauzilah Yatun Mustafa as Editor – in - Chief Mr. Riduwan Mohd Wahab replaced Puan Ritah Yahya as Editor Puan Norazleenda left as Editor Hijabista@hijabistamag Puan Alin Naemah joined as Editor SUARATV @suaradottv Mr.Zulkifli Mat Rawi joined as Editor Philippines Banat @PhilstarNews Ms.Quennie Bronce Replaced Mr.Wen Celen as News Editor ILONGGO TECH BLOG @IlonggoTechBlog Mr. Adrian Patrick Gemora joined as Blogger Singapore AspirantSG@AspirantSG Mr. See Wee Heng joined as Blogger Eco – Business @ecobusinesscom Mr. James Hosking joined as Managing Director F Magazine @fmoviemag Mr.Royston Loh joined as Publisher / Editor-in-Chief Magazineshi.com @MagazineShi Dr. Junyang Kao joined as Editor SWEETESTSINS Ms. Patricia Tee @yongwei318 joined as Blogger TRAVEL WEEKLY ASIA @TravelWeeklyWeb Ms. Natalie Chen joined as Editor Travelshopa @travelshopa Ms. Renee Lodens joined as Managing Director South Korea Architecture & Design Competition Ms. Sae-Romi Kim replaced Ms Yoo-Jin Jeong as Reporter. Mr. Kyung-Il Lee left as Editor-in-Chief. Catholic Times Mr. Young-Ho Park replaced Mr. Seung-Yeol Ma as Managing Editor. Ceramic Korea Mr Seung-Jong Seo replaced Mr Kwang-Seok An as Editor-in-Chief. Mr Seung-Jong Seo replaced Mr Kwang-Seok An as Editor-in-Chief. CG Land CG Land Mr Kyung-Soo Park replaced Ms Ji-Yim Byun as Reporter. Ms Ji-Min Yoon replaced Mr Ji-Hong Park as Chief of Business Cooperation Team. Mr Jae-Hyun Han left as Editor/Advertising. Details Mr. Kyung-Il Lee left as Editor-in-Chief. Mr. Kyung-Il Lee left as Editor-in-Chief. Ms. Sae-Romi Kim replaced Ms. Yoo-Jin Jeong as Reporter. Food Service Economic News Mr. Ji-Hoon Sin replaced Mr. Yu-Jin Jang as Reporter Ms. Kyu-Yeon Yoo replaced Ms. Soo-Jin Park as Reporter Interior Bob Mr. Kyung-Il Lee left as Editor-in-Chief. Ms. Eun-Ji Kim replaced Ms. Eun-Soo Kim as Reporter Interni & Décor Ms. Hye-Lim Heo left as Reporter Ms. Eun-Young Kim joined as Editor-in-Chief Ms. Eun-Jae Ma replaced Mr. Ji-Won Yang as Reporter Journal of Korean Medical Science Mr. Dong-Ik Kim replaced Mr. Seong-Deok Kim as Publisher Korea Transport Press @KoreaTP Mr. Won-Kyung Kook left as Publisher Lonely Planet Magazine Korea @LPMagKorea Mr. Tae-Woo Hur joined as Editor-in-Chief Mr. Young-So Pyo joined as Senior Reporter Ms. Ji-Ah Sim joined as Reporter Mr. Hyun Ko joined as Reporter Ms. Ki-Sun Lee joined as Reporter Mr. Ok-Cheol Kim joined as Publisher Meat Journal Mr. Hyung-Jin Ji replaced Ms. Yeon-Woo Joo as Reporter Monthly Packaging Ms. Yeon-Woo Hwang replaced Ms. Na-Ri Cho as Senior Reporter Monthly Restaurant @magazinefood Ms Jeong-Yeon Lee replaced Mr Jeong-Il Hwang as Chief Reporter Pumjil and Changui @KSAcs Mr Jong-Eop Lee replaced Mr Chang-Ryong Kim as Chairman/Publisher Quality Management@KSAcs Mr. Jong-Eop Lee replaced Mr. Chang-Ryong Kim as Chairman/Publisher Shippers’ Journal Mr. Kyung-Wan Kook left as Managing Editor/Ad Contact Mr. Seung-Kwang Shin replaced Ms. Young-Jong Lee as Reporter Sign Munhwa Mr. Yoo-Cheong Noh replaced Mr Yu-Seung Kim as Editor-in-Chief Stuff – Korea Edition Mr. Jae-Seon Hwang replaced Ms. Jang-Hee Cho as Reporter Mr. Young-Ha Hwang replaced Mr. Jeong-Je Cho as Reporter Underwater World Mr. Sang-Jin Kim left as Reporter Mr. Seong-Woo Nam joined as Editor-in-Chief Video Plus Ms. JI-Hye Kang left as Reporter Ms. Jeong-Hwa Kim left as Reporter Wolgan Sobija Sidae@KCA_news Ms. Ko-Woon Jeong replaced Mr. Seung-Keun Oh as Deputy Editor-in-Chief ZDNet Korea @zdnetkorea Mr. Kyoon-Seong Lee joined as Editor-in-Chief Mr. In Cho left as Publisher/President Mr. Soo-Hyun Park replaced Ms. Yun-Hee Jeong as Reporter Mr. Tae-Jin Kim replaced Mr. Tae-Jung Kim as Reporter Mr. Jae-Woon Lee replaced Mr. Jae-Gu Lee as Reporter Taiwan 4men Mr. Davis Yang Zhang Xuan joined as Website Editor AND1 Mr. Gary joined as Web Editor Everyday Health Magazine Ms. Teresa Lai joined as Editor Everydayhealth.com.tw Ms. Wan Hsu joined as Website Editor iLook Ms. Jia An Ting replaced Ms. Li Hai Wei as the Managing Editor MyDesy.com Ms. Franie Chang joined as Web Editor SayDigi Ms. Kisplay joined as Chief Editor Ms. Candice joined as Editor Taichung Newspaper Ms. Chang Yu Chu joined as Web Editor Taiwan Economic Research Monthly Ms. Chan Qiu Yun replaced Ms. Liu Xiao Zhuang as Executive Editor Taiwan Good News Mr. David Soong joined as Website Editor TSNA Mr. Siof Liao joined as Editor In Chief Womany.net Ms. Audery Ku joined as Web Editor Charmaine Chow is the Media Research Manager for PR Newswire. For more media related news, follow us at @PRNA4media.
Meet the Media: Marketing Magazine
Public relations and marketing practitioners who like to catch up with the latest marketing happenings, trends, insights and ideas across the region will be pleased to read Marketing as they see the relevant, valuable and interesting content. Suffice to say, it’s on their regular reading (RR) list! What is the Marketing magazine? Launched in early 2002, Marketing magazine is highly circulated (with a print readership of more than 100,000) and is so far the longest running trade publication in the Asia-Pacific, reaching out to all marketing and advertising related professionals. Marketing magazine works in concert with its online e-newsletter Marketing Daily, its portal marketing-interactive.com and many live events. The publication has three key markets - Hong Kong, Singapore and Malaysia, and each market has fully staffed editorial operations, which gives them the reach and access to local markets that none of their competitors can match. In Hong Kong, this is even more pronounced where they have a bilingual publication and also host events in Cantonese. How to reach the Marketing editors and when? Matt says phone is always the best option, he can be reached at: +852 2861 1882 / matte@marketing-interactive.com. For Singapore, you can contact Rayana Pandey at: +65 6423 0329 / rayanap@marketing-interactive.com “We are a 24-hour news operations, so anytime is fine. We publish every day at around noon so for news, anytime before 11 works.” Any tips when pitching a story to Marketing? “This is probably true for any type of PR pitch – take some time to understand what we do. But we are always open to pitches from PR, media, creative, marketing, social, or digital marketers and agencies”, Matt concluded. About the Editor Matt started his career as a reporter with the Pacific Area Newspaper Publishers in Sydney more than a decade ago writing about the government, media and business for a number of leading newspaper and magazine titles. He joined the Lighthouse Independent Media in 2007 as the editor of Marketing magazine in Hong Kong and became the Group Editor in 2011, taking on a wider role to oversee the Marketing brand across all offices and editions encompassing Hong Kong, Singapore, Malaysia and more recently the Philippines. He is highly active in the Asia wide marketing community and is a respected host of many live events across the region. Simmie Kwok is the Audience Development Manager in Hong Kong for PR Newswire. If you would like your publication to be featured, please get in touch at hkmedia@prnasia.com. For more media related news, follow us at @PRNA4Media.
Do Well By Doing Good
How can a brand stand out nowadays? To set your brand above the rest, create emotional associations that resonate in your audiences. What this means in non-jargon speak is asking the question: what is important to my audience and how do I align my brand and strategies so that it mirrors this? Many companies have manifested this with their corporate social responsibility (CSR) practices or by creating shared value, not only as a calculated business move, but also in recognition that as businesses are interdependent on the local population, it is also a responsibility to provide value back. Thus, in emphasizing a service also to their local communities, positive emotions and impressions about your brand is generated within your audience, especially when shared in the digital sphere. In a market rife with business scandals and malpractice, this shift in community-oriented practices also elevates your reputation with customer service, as seen with DHL Express and its constant commitment to their communities, whether local or global. Michael E. Porter of Harvard Business School sums this up aptly with: “Brands do well by doing good”. Indeed, it is not only intangible rewards such as a better brand reputation, but also financial benefits such as a much higher percentage in returns as seen in our white paper “How to Benefit from Authentic CSR?“. Marketers cannot ignore this strategy as a necessity any longer, as many are currently underestimating how much consumers are looking for brands who are contributing back to the community and environment. In fact, Nielsen’s report shows that consumers in emerging economies, especially Asia-Pacific countries such as Thailand, Indonesia, India, are most willing to pay more for socially responsible companies. No surprise here, as the cultural values of collectivism and community within several Asian countries would lean towards greater rewards of brands who “give back”. [caption id="attachment_2066" align="aligncenter" width="237"] Credit: from Nielsen’s Global Survey of Corporate Social Responsibility Report[/caption] Be authentic and create trust and value. The underpinning of consumer loyalty is the trust they have with the brand, and what they’re buying into when they reach into their wallets. Therefore, the brand must have a fully-integrated strategy with substance that doesn’t just pay lip service, but authentically embodies their core business values with their CSR activities. In turn, this consistency avoids accusations of greenwashing and other pitfalls, and creates “authentic emotional connections” and trust with their consumers. Communicate your strategy Communicate both your company’s values and strategies, but also do it in an interesting way. People are more likely to engage and remember when told an interesting story, and not just dry facts. Furthermore, the channels in which this storytelling has diversified, including online social networks which are well-suited to cause marketing. Last year’s WestJet “Real Time Giving” campaign went viral on social media channels during Christmas, due in large part to its content and message of “giving back”, but also how the story was told and its shareability online. However, WestJet’s communication strategy allowed it to go viral globally, combining social media sharing and traditional distribution which reach international audiences. Therefore, keep distribution and communication in mind. Celine Wu is the Audience Development Executive for PR Newswire.
MEDIA NEWS: Media Moves at Beauty Exchange, Campaign Asia-Pacific, Hong Kong I.T. News and More......
PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news across Asia-Pacific from the research team. Hong Kong Beauty Exchange (@beautyexchange): Ms Cynthia joined as Editor. Ms Alice joined as Editor. Ms Loksin joined as Editor. Ms Ally joined as Editor. Ms Dion joined as Editor. Campaign.Jobs Asia (@CampaignAsia): Mr. Matthew Miller replaced Mr. Benjamin Li as the Online Editor. Hong Kong I.T News: Mr. Douglas Chan joined as Editor. Inmediahk.net (@inmediahk): Mr. Damon Wong joined as a Blogger. KurskHK.net (@kursk): Mr. Kursk Edward joined as a Blogger. La Femme Magazine Mr. Dean O'Grady joined as the Publisher. Newmobilelife.com (@iphoneappsking ): Mr. Benjamin Chan joined as the Chief Editor (Hong Kong). Mr. David Chan joined as the Chief Editor (Taiwan). Weshare.hk: Ms. Wengi Chow joined as Senior Community Executive. Indonesia FORUM KEADILAN.COM (@ForumKeadilan): Mr. Priyono B.Sumbogo joined as Editor-in-Chief. Mr. Genot Widjoseno joined as Editor. JakartaUpdate.com: Mr. Ahmad Soebandi joined as a Editor/Writer. Plasamsn (@PlasaMSN): Mr. Singgih Fartkh Rahman joined as a Website Editor. POST BERITA: Mr. Sudiono Muji joined as a Founder & Editor. Rimanews (@rimanews): Mr. Iqbal joined as Website Editor. Suara News (@suara): Mr. Fajar joined as a Website Editor. TAMBANG.co.id (@MajalahTambang): Ms. Esti Widyasari joined as a Website & Event Coordinator. Malaysia Associated Press - Kuala Lumpur Bureau (@AP): Mr. Sean Yoong left as a Correspondent. Cyrildasonblog (@cyrildason): Mr. Cyril Dason Kerine joined as a Blogger. Dululainsekaranglain (@dululain): Mr. Ismail NZ (@IsmailNZ) joined as a Blogger. Faizal Fredley (@faizalfredley): Mr. Faizal Fredley (@faizalfredley) joined as a Blogger. Halal Guides: Ms. Ruzanna Muhammad left as a Senior Writer. Malaysia Travel News (@MsiaTravelNews): Mr. David Hogan Jr joined as an Online Editor. Malaysiaasia (@MalaysiaAsia): Mr. David Hogan Jr joined as Online Editor & Blogger. SARAWAKBLOGGERS.NET (@swkblogsnet): Mr. Cyril Dason Kerine joined as a Blogger. Singapore DARRENSIM.COM (@darrensim): Mr. Darren Sim joined as Blogger. Ex Magazine: Mr. Richard Lenton (@richardlenton) joined as Editor. Ms. Natalie Whittell joined as Brand Communications Manager. Marie france ASIA ( @mariefranceasia): Ms. Rana joined as Editor –in- Chief. The Independent (@IndependentSG) Mr. Kumaran M.Pillai (@cumeran ) joined as Publisher. Mr. PN Balji joined as Editor. South Korea Automation Systems Mr. Joon-Won Lee replaced Mr Jong-Wan Lee as Publisher. Mr. Nam-Joo Cha joined as Co-Publisher. Cargo Press (@cargopark): Mr Do-Hyun Kim left as Reporter. CNN EZ: Ms. Sang-Hee Ha left as Editor-in-Chief. Mr. Jae-Hwan Oh replaced Mr Seon-Sik Min as Publisher. Creative Home Living: Ms. Min-Ju Shin replaced Ms Hye-Kyung Choi as Senior Reporter. Ms. Min-Jeong Kim joined as Editor. Die & Mold Technology: Mr. Joon-Won Lee replaced Mr Jong-Wan Lee as Publisher. Mr. Nam-Joo Cha joined as Co-Publisher. Electronic Engineering: Mr Joon-Won Lee replaced Mr Jong-Wan Lee as Publisher. Mr Nam-Joo Cha joined as Co-Publisher. Estetica Korea: Ms. Hyun-Jeong Kim replaced Ms Hyun-Jin Joo as Editor-in-Chief. Electrical Technology: Mr. Joon-Won Lee replaced Mr Jong-Wan Lee as Publisher. Mr. Nam-Joo Cha joined as Co-Publisher. Energy Seolbi Gwanli: Mr. Seung-Yong Yoo replaced Mr Bo-Joon Hwang as Editor-in-Chief. Mr. Jin-Suk Kim left as Editor. Mr. Gil-Soo Lee left as Managing Editor. FA Journal: Ms. Mi-Seon Kim replaced Mr Jung-Hoon Seo as Reporter. Ms. Joo-Ya Lee replaced Mr Sung-Yong Song as Editor-in-Chief. Furniture Journal: Ms. Eun-Young Kim left as Reporter. Furniture Guide: Ms. Han-Yi Park left as Reporter. Hankyoreh 21 Mr. Young-Moo Jeong replaced Mr. Sang-Woo Yang as President/Publisher. Hankyoreh Shinmun (@hanitweet) Mr. Yong-Hyun Park replaced Mr In-Hyun Kim as Reporter. Mr. Young-Moo Jeong replaced Mr Sang-Woo Yang as President. Headline News: Mr. Min-Su Kang left as Publisher. Mr. Seong-Tae Lee replaced Mr Ki-Seok Kang as Reporter. Mr. Yoon-Tae Kim joined as Reporter. Mr. Yang-Woo Sim joined as Reporter. Herald Business (@TheHeraldBiz): Mr. Ki-Kyung Deung left as General Affairs Manager of Editorial Dept. Jump Ball (@jumpballcokr): Mr. Keon-Yeon Park joined as Publisher. Kookje Shinmun (@busaninews): Mr. Jae-Han Bae joined as Chief of Political News Division. Maekyung Economy: Ms. So-Yeon Kim replaced Mr Dong-Sik Kim as Senior Reporter. Mr. Seung-Wook Noh replaced Ms Hee-Cheol Moon as Reporter. Munhwa Ilbo: Mr. Seung-Hyun Kim left as Senior Reporter. Mr. Choong-Won Kwon left as Managing Editor. Mr. Yong-Kook Kwon joined as Editor-in-Chief. Mr. Young-Hoon Ham replaced Ms Kyung-Hee Lee as Chief of Culture News Division. New Products & New Technology: Mr. Joon-Won Lee replaced Mr Jong- Wan Lee as Publisher. Mr. Nam-Joo Cha joined as Co-Publisher. New Recyclable Energy Journal: Ms. Song Lee replaced Ms Seol-Joo Moon as Reporter. Photo: Ms. Min-Jeong Kim replaced Ms Jeong-Ah Hyun as Reporter. Mr. Jae-Hyung Kim replaced Mr Jong-Hwa Lee as Reporte. Ms. Hyun-Hee Park replaced Mr Yi-Chan Park as Editor-in-Chief. Science Boy (@sboyfriends): Mr. Pyung-Soon Jang replaced Ms Jeong-Ja Lee as Publisher. Ms. Kyung-Sook Kwon left as Editor-in-Chief. Ms. Ah-Young Yang joined as Reporter. Segye Ilbo: Mr. Byung-Su Kim left as Executive Editor & Publisher. Mr. Yeon-Kook Bae replaced Mr Seon-Kyo Kim as Editorial Writer. Mr. Han-Kyu Cho replaced Mr Jong-Kwan Yu as CEO. Space: Mr. Seong-Jin Park replaced Ms Eun-Joo Han as Editor-in-Chief. Ms. Mi-Seon Shim replaced Mr Sang-Ho Kim as Reporter. Mr. Yong-Cheol Hwang replaced Mr Sang-Leem Lee as Publisher & Executive Editor. The Journal of Music (@eumakjournal): Mr. Hyung-Jin Lee left as Editor-in-Chief. Mr. Dong-Hoon Lee joined as Senior Reporter. Woman Chosun (@womanchosun): Ms. Bo-Seon Kim replaced Mr Sang-Mun Lee as Editor-in-Chief. Mr. Chang-Ki Kim replaced Mr Chang-Eui Lee as Publisher. Ms. Chae-Young Lee replaced Ms Mi-Jin Park as Reporter. Taiwan Buycartv.com (@buycartv) Mr. William Lee joined as Web Editor. HWDio: Ms. Vivienne Liao joined as VP Of Operation. Insight Post: Mr. Toley Huang joined as Web Editor. Miss Modern Look (MML) (@MMLtaiwan): Mr. Legend Lee Jun Hao joined as Web Editor. Mr. Sport.com.tw (@Miller_MrSport): Mr. Steve joined as Web Editor. Punchline (@PunchlineAsia) Mr. Duke Chen joined as Web Editor. Ms. Sabrina Huang joined as Deputy Editor in Chief. PunNode (@PunNode): Ms. Robin Wu Pei Ling joined as Web Editor. Sogi.com.tw: Mr. Leo Chang joined as Web Editor. YoWuReport (@YoWuReport): Mr. Tim Chen joined as Web Editor. Charmaine Chow is the Media Research Manager for PR Newswire. For more media related news, follow us at @PRNA4media.
Tips for getting your press releases picked up by UK's Press Association journalists
Recently I came across an interesting little write-up that was shared within PR Newswire internal resource centre (which we called HUB) and think that the article contains useful tips that would probably be of interest to many of us, especially if you have PR and corporate communications responsibilities for the UK market. Even if you have nothing to do with this European market, the tips that are shared in the article could very well apply to your region. Andrew Woodall who is the author of this write up is the Manager of editorial and multimedia news release teams at PR Newswire EMEA and India, based in London. He spoke to UK Press Association (PA) editor Jonathan Grun recently and asked for a few tips for getting press releases picked up by PA journalists. These pearls of wisdom are now shared with people who are looking for UK media exposure. Never miss a chance to tell your own story. If your company or industry is in the headlines, journalists will need to hear your take on it as soon as possible. Make sure someone in authority is available to answer calls from journalists, and issue a press release saying everything you want the media and the public to hear. Unless you do this ASAP, the media will be forced to draw their own conclusions, or speak to those who don't have your company's best interests at heart. Is your story a 'Guess what?' or a 'So what?' Be honest and objective - do you have a reasonable expectation that journalists will want to tell your story? If not, make it so. The important story today is something that hadn’t happened yesterday. So make it clear how your story is changing the status quo of whatever field you work in. Encourage journalists to contact you for material. Provide as much follow up information as you can – including how journalists can shoot their own videos and photos, and get further quotes from your company. Every release should link to your website and have full contact details of a named person. Consider the ‘Sunday for Monday’ submission. Sunday is by far the quietest day for submissions to the PA, and there can often be a shortage of content and news angles. Issuing a release on a Sunday will give it a chance to get noticed and followed up on. PR Newswire is able to embargo copy sent to the PA. So UK journalists get the story in advance in order to prepare their articles, but the rest of your distribution goes ahead when you are ready for it to be made public. Patience is a virtue. Be sympathetic to what else is happening in the news, and be ready to postpone your announcement or repeat it at a later date. Every single PR department and press office should have the news on TV 24 hours a day. If today is the day that a plane has disappeared over the ocean, or the Duchess of Cambridge announces she is pregnant, your story is going nowhere. Tell the world your story next week. If you must announce it today, be patient when following up with journalists, who will be under pressure to work on the big news items. The UK media process 10,000 images a day. Are you distributing quality, interesting content? Pictures of celebrities and corporate headshots are everywhere – try and be original! We’ve established that releases with multimedia get more pick-up, but that multimedia has to be interesting in its own right (it might be the only component to get used) and it has to be of sufficient quality to encourage people to use it on their sites and in print. Jonathan Grun is the PA’s editor and a 35 year veteran. Described by The Guardian as one of “journalism’s nice guys”, Grun is a member of the Worshipful Company of Stationers and Newspaper Makers, a 600 year old livery company today involved with the visual and graphic communications industries, and is also a freeman of the City of London. In 2012 Grun became the first person ever to be president of the Society of Editors twice, and next year he will be responsible for PA's coverage of the general election – the eighth he will have reported on for PA. At a time when the UK media has been under intense security, under Grun PA’s newsroom has been able to maintain its reputation as a trusted news source for thousands of publications. As Grun puts it, “Everyone who is anyone takes PA’s news. It is fast, it is fair and it is accurate. We have no political agenda, no social agenda, and absolutely everything we present is sourced. The PA has always strived to maintain the trust invested in it – journalists read a PA story and know that they don’t need to verify it elsewhere.” By extension, this trust is something that PR Newswire benefits from, and complements. All of our UK wires go directly to PA’s journalists and, of course, we know that the press releases they receive from PR Newswire have been verified for source, content and suitability for consideration for the wire. So, PR Newswire can tell our clients that we are a trusted news provider to PA, who are the most trusted news source for thousands of journalists, bloggers and photo editors throughout the UK and beyond. “Almost everything about working at PA has changed”, said Grun when I asked him to compare things to when he joined in 1979. “Nowadays, PA is ahead of the curve in becoming a multimedia agency. We have reporters shooting pictures and videos, often on their mobile phones. “What hasn’t changed, though, is the paramount importance of the story. People love to hear a new story, and they won’t be fooled into believing something is news when it isn’t.” So, with this in mind, and going back to the tips at the top, when issuing a press release be honest with yourself. Do you have a story? Have you told it in an interesting way? Is now the best time to share it? If you get three yeses, then you’re ready for a UK wire.
Meet the Media: The Honeycombers
If you are a young expat or local Singaporean girl, it is no surprise that you will come across or connect with a one of a kind digital publication and an increasingly popular website called The Honeycombers. Who is the Honeycombers? This web based lifestyle publication is designed for women in Southeast Asia, aged 25-45, to provide hyper-local content on life in Singapore, Jakarta and also Bali. The publisher also owns a dedicated site for parents, HoneyKidsAsia and is planning to expand to Bangkok and Manila next year. The Honeycombers is committed to offering daily inspiration to their readers and inspire them to get the best out of their location as singles or as parents. The Honeycombers’ readers are trend leaders and early adopters with a high disposable income, and like to be in the know on fashion, food, beauty, health, travel and things to do in Singapore and beyond. It is interesting that though the magazine was initially targeted towards expats in Singapore, more than 60% of its readers are now local. How to reach the Honeycombers editors? The Honeycombers Founder and Managing Director, Christine Edwards (Chris), advised us that they would prefer PR and marketing professionals to email their press releases directly to: hello@thehoneycombers.com. Besides Chris, other key editors you could speak to include Nina Hearne who is the Managing Editor, Crystal Lee who is the Singapore Editor and Christi Hang, the Jakarta Editor. If you are interested in pitching an idea for HoneyKidsAsia, please contact Skye Wellington, the HoneyKids Editor. About the publisher [caption id="attachment_1900" align="aligncenter" width="300"] The Honeycombers Founder and Managing Director Christine Edwards (Chris)[/caption] Chris is originally from Australia and has over 15 years of experience in Asia. After launching the Honeycombers about 5 years ago, it has now become one of the fastest growing digital magazines and a 1.2 million business. Besides writing reviews or editorial pieces on client’s products and services, Chris is also exploring new ways to work with clients directly. One option is to help clients with their content marketing efforts by offering them customized, polished and useful content, a recent example being the Singapore Tourism Board. If you would like to know more about the Honeycombers and Chris, please take a look at her recent interview on ABC News, Honeycombers on Business Today. __________ Helen Zhang @HelenShuoZhang is the Senior Audience Development Manager for PR Newswire. If you would like your publication to be featured, please get in touch at hkmedia@prnasia.com. For more media related news, follow us at @PRNA4Media.
The Vagaries of Going Digital: Takeaways from Click Z Live
When talking about going digital, experts use jargon such as native advertising, ROI, KPI, value proposition, synergy, etc. However, how do we all incorporate this into a coherent, efficient, and on-point digital strategy? The problem of digitizing is not only consumer-oriented; it’s also convincing management what we all know: that digital is an investment towards the future. But you know who gets put in the corner? That kid who doesn’t explain to non-industry professionals the importance of visual viewability or the correct synergy between syndication and distribution and instead, uses only buzzwords. [caption id="attachment_1889" align="aligncenter" width="265"] Mike Baldwin's apt cartoon about marketing jargon.[/caption] Thankfully Click Z Live reminds us that at that heart of digital, it is still the human experience that grounds us all. As Jay Oatway and Napoleon Biggs reminds us at the expert panel, “Don’t treat your audience just as customers but as a community”. The core of digital is a way to connect people, to reach them and provide an easier and more efficient ways. A perfect example of this is the ALS Ice Bucket Challenge that has been spreading through social media channels like wildfire. The reason why this “campaign” is so successful is due to its positivity in telling a powerfully human and emotionally compelling story. [caption id="attachment_1887" align="aligncenter" width="300"] Anthony Carbajal, a man with ALS who speaks about his feelings on the #IceBucketChallenge in a video that has gone viral.[/caption] To set your brand apart, it’s about associating emotions that resonate in your audiences with your brand. What this means in non-jargon speak is asking the question: what is important to my audience and how do I align my brand so that it reflects this? This brings us to knowing your customers. In fact, as Virginia Fung from Facebook told us, data is what gives companies insights into what makes your audiences click. It is the key to Facebook’s success that is customer segmentation: the more you know about your consumers beyond superficial demographics, the more relevant your brand can be. To practice what we preach, we have condensed the low-down on "going digital" into viewable and relevant bullet points. As the Internet says, “TL;DR” (too long; didn’t read): Human experience: less jargon, more positive emotions and experiences. Create communities, they’re not just customers. Communicate so you’re understood, it’s an interactive two-way street. Know who you’re targeting: data, data, data. It’s the sugar in Facebook’s tea – get it, use it. Measurement isn’t just about quantity, it’s about quality. You don’t need millions of two-second clicks; you just need thousands of meaningful interaction. Live in beta: Be a cowboy, but a smart one, which means taking risks; digital is the frontier. Soon it’ll be the “Internet of Things”, but enough with futurology. Keep up to date with new technologies and prepare for them. Advancement is no longer at miles per hour, but Star Trek-style warp drive. Top tip: mobile is the newest kid on the block. It connects you to the consumer between point of sales and the desktop, which means touch points = cashpoints with mobile commerce on the rise. [caption id="attachment_1888" align="aligncenter" width="279"] Be as daring as Daniel Craig in "Cowboys and Aliens". [/caption] Celine Wu is the Audience Development Executive for PR Newswire.
