SHENZHEN, China, May 5, 2017 /PRNewswire/ -- The 2017 edition of SIUF saw a tremendous success with 825 exhibitors from over 25 countries and regions, including: Mainland China, Hong Kong, Taiwan, Japan, Indonesia, Germany, France, Italy, Israel and Columbia. Spread over 73,000 sqm in 6 halls the show presented global brands, suppliers, manufacturers specialized in the intimate apparel industry to over 130,000 visitors. With a total turnover of 5.3 billion Chinese Yuan, showing growth of 12.8%, compared to last year, the 12th event has proven to be a premier platform for the entire supply chain of lingerie business.
Covering 180 million viewers, SIUF 2017 received great media attention
Over 300 Journalists were present for onsite, in studio or on air interviews that were picked up by more than 2000 media outlets. Youku, Southern Daily, Guangzhou Daily and Inke broadcasted live from the exhibition while Tencent, Ifeng, Letv, Xiufu web, Efu and Ef360 provided editorial coverage for the highlights of the event. Reaching out to numerous global media, the show was also partnered with international online and offline platforms, such as Intima France, Sous, Linea Intima, Underlines, Collezioni, Blint, Intimo Piu Mare, Lingerie Magazine, Lace&Lingerie, Fashionating World and Intimo Hub.
The 3-day event offered a full range of event program sitting alongside the "2017 China Underwear Culture Week"
The vibrant culture program encompassed fashion shows, design contests, awards, trends forum and super model contests. Brands like Embry Form, Invista, Rui Fashion, Oleno, Muse's Allure, "JiXiangZhai" carried out countless fashion shows to showcase the very best of China's lingerie and apparel trends. Also the hottest topics from material to distribution around underwear industry were shared with all professionals during the "China International Underwear Summit". In depth analysis on topics like "New Materials, New Technology and New Trends", "Transformation Innovation Connection" and "How E-commerce Can Help Your Business Grow" were discussed to support all industry players in growing business and exploring new market.
SIUF 2017 was supported by Shenzhen Underwear Association (SUA), Guangdong Province Textile Association, China Knitting Industrial Association, Xinyi Foundation, Taiwan Textile Federation, HKIAIA as well as Gesamtmasche.
SIUF 2018 will be held from April 19 to 21 at Shenzhen Convention and Exhibition Center.
Stand booking is now open. Early bird discount for international exhibitors until November 15, 2018. Contact information is available at www.siuf.com/en/.
Laura Fan
+86-135-6408-3630
