TOKYO, Nov. 6, 2017 /PRNewswire/ -- Nyanko Planet, Japan's high-end pet brand and the sole pet brand in Asia that focuses on developing high-end products for cats through the research and breeding of purebred cats, participated in Pet Fair Asia 2017 (Booth: W3E51) held from August 24 to 27, 2017. The company entered the Chinese market in 2016. During the exhibition, Nyanko Planet received an enthusiastic response from fair visitors. Their presence at the fair was featured in news coverage of the event, including segments aired by Japan's NHK and China's CCTV.
Nyanko Planet also took part in the new product recommendation session of the exhibition and showcased many of its featured cat products, including the Kaiseki series of grain-free, anti-allergic cat food as well as Japan made natural cat litter – Japanese cypress pellet litter and peach scented tofu litter. These high-quality exhibits received an extremely positive response from the visitors who had brought their pets to the event.
Nyanko Planet was founded by Fujiwara Masa, a Japanese pet supplies executive who had spent many years working in the industry. Following collaboration with his team in the research and development of anti-allergic cat food in 2003, Fujiwara created Nyanko Planet in 2005 and rolled out the Kaiseki™ series of grain-free fresh meat cat food. Fujiwara's aim is to position Nyanko Planet as a medium-and high-end brand in international pet supplies markets by providing cat food that not only delivers to the cat what the cats needs in terms of nourishment but is also fresh, tasty and nutritionally balanced.
Fujiwara has been leading the expansion of Nyanko Planet into international markets since 2013 and discovered in China an emerging pet market with huge growth potential. Under Fujiwara's leadership, Nyanko Planet has established partnerships in China whose mission is to promote its cat products in the country's vast market.
