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Epic Games China Confirmed as Platinum Sponsor of the 2nd CGDC

Howell International Trade Fair Ltd.
2009-06-15 19:12 1632

BEIJING, June 15 /PRNewswire-Asia/ -- The Organizing Committee of the China Game Developers Conference (CGDC) announced on June 9, 2009 that Epic Games China has officially confirmed its platinum sponsorship of the 2nd CGDC. According to the sponsorship agreement, Epic Games China will showcase Unreal Engine 3 in the "game tools zone" of this year's event, as well as its Atlas Technology massively multiplayer online game development suite, which extends Unreal Engine 3's functionality to support persistent online games. Epic Games China will also host a special session to give conference attendees deeper insight into Unreal Engine 3 and Atlas Technology.

Epic Games, Inc. is an industry-leading developer of cross-platform games and game engine technology. Founded in the USA in 1991, Epic Games is the creator of the award-winning Unreal Engine. Unreal Engine 3 has been licensed by many world-renowned game companies including Microsoft, Sony, Activision, SEGA, Electronic Arts, THQ, Ubisoft, Vivendi, Midway, Atari, Eidos, NCsoft, as well as Chinese developers like Kingsoft, 9you, NetEase and NetDragon. Unreal Engine 3 is the three-time consecutive winner of Game Developer magazine's Best Engine Front Line Award and is also the most recent Front Line Award Hall of Fame inductee.

In 2006, Epic Games China was founded in Shanghai to facilitate the supply of Unreal Technology to the fast growing game industry in China. In addition to licensing Unreal Engine 3 and Atlas Technology, the company offers premium content production, outsourcing and game development services to studios in China and Southeast Asia.

The Organizing Committee of the 2nd CGDC noted, "We'd like to thank Epic Games China, a world-leading developer of digital game and interactive graphic technology, for its support of our conference. We are sure that Epic Games China will present Chinese game developers not only with quality speeches about the latest technology, but also with cutting-edge solutions for developing online games, which are firmly based on the Unreal Engine and Atlas."

Mr. Lu Zhigang, President of Epic Games China, said, "Epic is honored to help empower the fast developing game industry of China. Chinese game developers can quickly learn and apply Unreal Technology, and create new interactive experiences that will change the face of the games market. This year's event will be the first time Chinese developers will see many of the latest technologies and, of course, we welcome professionals in China to come to discuss opportunities with us."

With preparations well underway for the 2nd CGDC, renowned software and hardware suppliers from China and the rest of the world have been following its development closely. As the Organizing Committee finalizes the program, topics and speakers, the industry has responded favorably and in turn many important players, including Epic Games China, have upgraded their sponsorships.

The 2nd CGDC will be held on July 24-26, 2009 at Shanghai International Convention Center, along with ChinaJoy (July 22-26, 2009). The combination of events will undoubtedly present a carnival for the global game industry, with professionals in both business and R&D sitting together for extensive and comprehensive communication. This will also enable exchange of opinions on the development and integration of the industry. The Organizing Committees of ChinaJoy and CGDC welcome business and technology professionals of the game industry, as well as the media, to come to this year's conference.

We look forward to your presence and participation in this international summit of the game industry!

Official website of the 2nd China Game Developers Conference: http://www.chinagdc.com.cn

Registration for CGBC Conference Pass: http://en.chinajoy.net/upload/2009/Audience Register.doc

Registration for CGDC Conference Pass: from http://www.chinagdc.com.cn/2009down/Audience-register-en.pdf

About Epic Games China

Epic Games China, Ltd., based in Shanghai, China, licenses Epic Games' Unreal Engine 3 in China, Taiwan, Hong Kong and Southeast Asia. Epic Games China provides Asian technology support and professional training services in Mandarin and English, and North American support through wholly owned Titan Studios in Seattle, Washington. Epic Games China offers AAA quality content production, outsourcing and game development services to developers and publishers worldwide.

For more information, please visit: http://www.epicgameschina.com

About Epic Games

Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its "Unreal" series, most recently shipping "Unreal Tournament 3" for PC, PLAYSTATION(R)3 and Xbox 360(R). Epic's breakthrough game, "Gears of War," won over 30 Game of the Year awards, and the sales of "Gears of War" and "Gears of War 2" have eclipsed 11 million units. Epic's Unreal Engine 3 is the three-time consecutive winner of Game Developer magazine's Best Engine Front Line Award and this year's Hall of Fame inductee.

For more information about Unreal Engine 3, please visit: http://www.epicgames.com

About Unreal Engine 3

The award-winning Unreal Engine is known for its cutting-edge graphics and best-of-breed toolset. Unreal Engine 3 maintains those features while adding massive world support, multi-processor support, next-generation console optimizations, and one of the most mature tool pipelines in the industry. Unreal Engine 3's new toolset is designed specifically to accelerate developers' productivity for ultra-complex, next-generation content.

For more information about Unreal Engine 3, please visit: http://www.unrealtechnology.com

About Atlas Technology

Consisting of persistent world server technology and massively multiplayer online game (MMOG) content creation and management tools that work directly with Epic Games' Unreal Engine 3, Atlas Technology provides developers with a solid foundation on which to build MMOGs, casual and session based games, and community and e-commerce applications. In addition to be being used for Epic Games China's unannounced projects, Atlas Technology has undergone a private evaluation process for the past year, and has been licensed by game developers in North America, Asia and Europe.

For more information about Atlas Technology, please visit: http://www.atlastechnology.com

For any inquires on conference passes, please contact:

Mr. Shawn Luan

Tel: +86-10-5165-9355 x22

Fax: +86-10-8773-2633

Email: shawn_luan@howellexpo.com

Ms. Stella Peng

Tel: +86-10-5165-9355 x16

Fax: +86-10-8773-2633

Email: stellapeng@howellexpo.com

Mr. Calvin Li

Tel: +86-10-5165-9355 x31

Fax: +86-10-8773-2633

Email: joycalvin@howellexpo.com

Source: Howell International Trade Fair Ltd.
Keywords: Entertainment
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