"Reduce Today, Respect Tomorrow" Corporate Sustainability Forum Held in Hong Kong
HONG KONG, Sept. 1 /PRNewswire-Asia/ -- Kimberly-Clark Professional, the business-to-business arm of Kimberly-Clark Corporation (NYSE: KMB), today launched its "Reduce Today, Respect Tomorrow" program in Hong Kong, a sustainability initiative to reduce environmental impact at every stage of a product's lifecycle. The launch was announced at today's "Reduce Today, Respect Tomorrow" Corporate Sustainability Forum where senior leaders from more than 40 local and international corporations gathered together to discuss the current issues, future trends and best practices of corporate sustainability in Hong Kong and Macau. In addition to Kimberly-Clark Professional, keynote speakers and discussion session panelists included WWF, Business Environmental Council, and Swire Properties.
"Sustainability is not only about achieving outstanding environmental performance, it is about achieving business success by meeting the increasing needs and expectations of customers", said Chloe Hui, General Manager of Kimberly-Clark Professional Hong Kong. "With the launch of our 'Reduce Today, Respect Tomorrow' initiative, we hope to establish a dialogue around this business critical topic and to contribute to our customers' sustainability efforts. "
Kimberly-Clark Professional's "Reduce Today, Respect Today" sustainability program introduces a comprehensive approach to reducing environmental impact by managing every stage of a product's lifecycle, from raw materials, manufacturing, to product use and disposal. In Hong Kong, there are rising consumer and stakeholder expectations for leading companies to take a broader and more business-oriented view to reduce environmental impact, for example to go beyond solely regarding recycling as the main measure of environmental stewardship.
"Our Reduce Today, Respect Tomorrow approach has resulted in product and process innovations that benefit Kimberly-Clark Professional, our customers, and the environment. For example, we have developed a patented AIRFLEX* technology which cuts the amount of fibre needed to make towel products by up to 17 percent when compared to conventional towel, while overall performance is enhanced for better customer satisfaction", continued Chloe Hui. "We have also redesigned products and packaging to optimize their size and enable a more efficient use of truck space in order to reduce the total number of deliveries needed to fill orders. This in turn translates into substantial savings in packaging and transportation costs. These are relatively easy improvements to make, and with immediate business payoff."
About Kimberly-Clark Professional
Kimberly-Clark Professional is an indispensable business partner, delivering leading-edge health, hygiene and productivity solutions that provide tangible value every day, everywhere. Kimberly-Clark Professional is committed to reducing environmental impact at every stage in a product's life cycle with its Reduce Today, Respect Tomorrow program. Known for innovative, quality solutions for away-from-home washrooms, "clean" and "industrial" manufacturing environments, the global brands of Kimberly-Clark Professional include Kleenex, Scott, WypAll, KleenGuard and Kimtech. Headquartered in the USA, Kimberly-Clark Professional is one of Kimberly-Clark Corporation's four business segments. Kimberly-Clark Professional has been operating in Hong Kong for 18 years, and can be visited on the web at http://www.kcprofessional.com/hk.
About Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 market share position in more than 80 countries, including Hong Kong.
®/* Trademarks of Kimberly-Clark Worldwide, Inc. ©2010 KCWW.
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