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55,000 independent distributors are expected to attend largest Herbalife mega events of the year in Bangkok, Seoul and Bangalore
BANGKOK, June 14, 2013 /PRNewswire/ -- Global nutrition company, Herbalife (NYSE: HLF), announces the opening of its Asia Pacific Extravaganza 2013 at a press conference held today at Impact Exhibition and Convention Centre, Bangkok.
The Herbalife Asia Pacific Extravaganza is the company's annual regional event for its independent distributors to celebrate their business success, as well as to receive the latest training in products and business building initiatives from Herbalife leaders and nutrition experts. This year, to facilitate the demand from its ever expanding network of independent distributors, Herbalife is simultaneously holding the mega event in Bangkok, Bangalore and Seoul from June 14 to 16, expecting to attract a record 55,000 distributors from across and beyond Asia Pacific.
The Herbalife Asia Pacific Extravaganza is not only the largest annual event for the company in the region, it also promises to be the largest mega event in Thailand this year. Attended by over 23,000 Herbalife independent distributors from 12 countries in Asia Pacific, the Extravaganza in Bangkok is expected to generate revenues of US$60 million for Thailand, according to the Thailand Convention and Exhibition Bureau.
William M. Rahn, Senior Vice President and Managing Director, Herbalife Asia Pacific, said, "The continued growth momentum in Asia Pacific has made it necessary for us to stage our Extravaganza across different countries in Asia to accommodate the needs of the rapidly increasing number of our independent distributors. We have been experiencing consistent double-digit net sales growth in the region over the past five years. Asia Pacific is now Herbalife's number one region worldwide, representing about 28% of the company's global revenues in 2012, with net sales of US$ 1.14 billion (THB 34 billion)."
"The growth is mainly driven by a strong demand for our nutrition products from the increasingly health-conscious Asian consumers. Obesity and poor nutrition have been prevalent public health problems across the globe, including in many Asia Pacific countries. Together with our distributors, we are proud to be part of the solution," he added.
The global nutrition transition has led to a worldwide obesity epidemic recognized by the World Health Organization (WHO). According to the WHO, for the first time in human history there are more overweight than undernourished people in the world. In Asia Pacific, according to a report by Euromonitor (Note 1), several countries are predicted to see among the fastest growth in obesity rates between 2010 and 2020, with Vietnam taking the lead with a whopping 225%, followed by Hong Kong (178%) and India (100%).
With its broad range of nutrition products and a rapidly increasing number of independent distributors, Herbalife is well placed to address the weight management and fitness needs of Asian consumers.
About Herbalife
Herbalife Ltd. (NYSE: HLF) is a global nutrition company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in more than 80 countries to and through a network of independent distributors. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. Herbalife's website contains a significant amount of information about Herbalife, including financial and other information for investors at http://ir.Herbalife.com . The company encourages investors to visit its website from time to time, as information is updated and new information is posted.
Note 1: Euromonitor: Understanding Weight Management in 2011
Media contact:
Herbalife Asia Pacific
Daliea Mohamad-Liauw
VP, Corporate Communications, Asia Pacific
DID: +852-3589-2643
Email: dalieal@herbalife.com
