SINGAPORE, Aug. 15, 2013 /PRNewswire/ -- In a concerted effort to connect with, inform and educate customers about their innovative and comprehensive range of products and services, Konica Minolta Business Solutions Asia launches a brand new advertising and social media campaign based on the theme -- Beyond Printing today. The leading provider of business solutions, Konica Minolta aims to reach out to businesses in a number of industries and engage them through the campaign.
"We have designed our two-pronged advertising campaign to be interactive and engaging. The outdoor advertising (Out-Of-Home) component not only educates customers on Konica Minolta's capabilities that goes beyond printing, it also directs customers to our Facebook page, where they could join our online contest and stand a chance to win customised photo books," said Ms Celine Long, Regional Marketing Manager, Konica Minolta Business Solutions Asia.
She added, "Konica Minolta partners with our customers in streamlining their processes, reducing costs and increasing efficiencies. Our customer-centric approach, allows us to understand their challenges and provide a total solution -- by giving shape to ideas that contribute to an optimised environment for all."
Technologies are advancing at an increasing speed and users' needs have changed. With this in mind, it is essential for businesses to tap into innovation to strategise and provide solutions that are able to meet the new challenges. Konica Minolta's campaign aims to educate customers about the company's scope and at the same time, deepen customers' understanding of the brand.
The advertising campaign will run in four phases of four to five-week periods from today to 22 December 2013 at various MRT stations.
Konica Minolta Business Solutions Asia
Konica Minolta Business Solutions, a leading company in advanced document management technologies and Managed IT Services for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub® multi-function products (MFPs); bizhub PRESS® and bizhub PRO® production print systems; magicolor® color printers; and pagepro® monochrome printers. Konica Minolta also offers software solutions and optimised print services to reduce document output cost, improve productivity and optimise office environment, backed by impeccable service and support team.
Konica Minolta adopts a proactive effort in reducing global environmental impact through its green product lifecycle.
In line with its core message "Giving Shape to Ideas," Konica Minolta endeavours to respond to its customers' needs across the world with relentless creativity, innovation and advance technology.
Konica Minolta is a registered trademark of Konica Minolta Holdings, Inc. bizhub is a registered trademark of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.
Konica Minolta, the logo, and other trademarks are trademarks of Konica Minolta and may not be used without permission.
PRESS CONTACTS:
| Konica Minolta Business Solutions Asia Pte. Ltd. | PR Communications Pte Ltd |
| Celine Long | How Hwee Yin |
| celine.long@konicaminolta.sg | Hweeyin@prcomm.com.sg |
| +65-6227-2135 |
