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Mobile Entertainment Inc. Commences Online Test Run of New Cell Phone Game Through China Mobile and China Unicom Networks

2008-02-28 19:08 1437

GUANGZHOU, China, Feb. 28 /Xinhua-PRNewswire-FirstCall/ -- Mobile Entertainment, Inc. (Pink Sheets: MBEI) ("Mobile Entertainment") today announced that the WAP version of a new game, the Ninth Heaven, has commenced online test runs on the cell phone networks of China Mobile and China Unicom.

The Ninth Heaven is a massive multi-player online role-playing game (MMORPG) shaping a fascinating world of oriental wonders and martial arts. During the test run period, all game subscribers can log into the game free of charge. Upon formal game launch they are required to pay for the in-game gadgets if they wish to enhance their game characters. Such expenses will constitute a split of revenue from the cell phone operator payable to Mobile Entertainment.

Currently Ninth Heaven is being test run on the WAP site of China Mobile and that of China Unicom. The test has been delivering critical data since the end of December 2007 to justify the practicality of Ninth Heaven going live on the new game portal of China Mobile, named "Yi Qi Wan Ba (or Let’s Play Together)" ( http://mcard.gd.chinamobile.com ), and that of China Unicom, named "Xuan Mei Guangdong".

"Our mobile game ‘Journey to the West’ has achieved continuous success on the China Mobile network as distributed by QQ. We are pleased to be working with China Mobile and China Unicom again in the development of this new cell phone game. Tests to date have shown very reliable and repeatable interactivity and an extremely stable operation," said Conrad Yip, President of Mobile Entertainment.

About Mobile Entertainment, Inc.

Mobile Entertainment, Inc. is a developer of interactive mobile games and other wireless applications delivered over a variety of mobile phone platforms in China including SMS, WAP over GPRS, kJava and/or BREW. Strategically located in Guangzhou City of the People’s Republic of China, Mobile Entertainment, Inc.’s wholly-owned operating subsidiary, Guangzhou Yin Han Technology Company Limited ( http://www.egege.com.cn ) develops markets and sells mobile games to local mobile network operators including China Mobile. Mobile Entertainment, Inc. also plans to distribute mobile games from third parties and to develop wireless applications across the mobile platform.

For more information please visit Mobile Entertainment, Inc.’s corporate website ( http://www.ChinaGameOne.com ).

Safe Harbor

A number of statements referenced in this Press Release, and in our website, are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, and goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this Release may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may," "could," or "might" occur. Such statements reflect the current views of Mobile Entertainment, Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties.

Mobile Entertainment, Inc. does not undertake any responsibility to update the "forward-looking" statements contained in this news release.

For more information, please contact:

Investor Relations Officer

Tel: +86-20-8556-8700

Email: ir@ChinaGameOne.com

Source: Mobile Entertainment, Inc.
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