TORONTO, March 11, 2014 /PRNewswire/ -- Givex is proud to announce an integration with FlipGive, a marketplace platform that connects people to brands through fundraising. As the provider of Indigo's gift cards, Givex is able to partner with FlipGive and Indigo in helping reach their goals in securing funds for local groups with a community or charitable cause.
Fundraisers join FlipGive for free to run their campaigns. Fundraisers and their fundraising teams simply choose a FlipGive retail partner, and start selling that partners' e-gift card. The partner in return donates a pre-set percentage or dollar amount for every gift card sold back to the fundraiser's community or charitable cause. The FlipGive and Givex integration allows fundraisers to choose gift cards from Givex's substantial client base who have signed on as partners to FlipGive, including national level retailers and restaurant brands.
"We are pleased to expand our partnership with Givex to offer retailers and brands a turn-key fundraising program that attracts new customers, drives additional revenues and generates community goodwill," explains Mark Bachman, Co-CEO of FlipGive. "By leveraging Givex e-gift card offerings, our clients are now able to provide their customers with a better way to fundraise for schools, sports teams and community organizations. Givex electronic fulfillment services make it easy for buyers to support causes simply by shopping at their favorite local retailers."
Givex client Indigo was one of FlipGive's first clients to sign on to the fundraising platform. When fundraisers sell Indigo e-gift cards to their friends and family, Indigo donates 10%-20% back to their school, sports team or community group.
"Working with FlipGive allowed our Indigo Love of Reading Foundation to expand its reach beyond our retail and online network. FlipGive put the power of fundraising in the hands of the schools and the communities that we support, allowing us to raise even more money to provide books for children. Reaching this broader audience would not have been possible without Givex, our gift card and e-gift card provider, and their willingness to integrate to the FlipGive platform," says Jennifer Jones, Director, Indigo Love of Reading Foundation.
"We're proud to partner with companies and organizations that believe in giving back to their communities. Through simple gift card and e-gift card integrations with partners like Indigo, we're able to help both social causes and our clients. The FlipGive platform has truly enabled a 'win/win' situation for Givex" says Amanda French, VP of Partner and Client Development at Givex.
