The 5 Ingredients of a Small Business Marketing Plan
NEW YORK, May 14, 2015 /PRNewswire/ -- While a business plan helps to map out the direction for your small company, a well-executed marketing plan helps you to understand how to get there by providing detailed steps on ways to create brand awareness, increase sales and solidify customer relations...
Power of the Press Release: 4 Components Your Press Releases Can't Do Without
NEW YORK, May 8, 2015 /PRNewswire/ -- The press release remains one of the most effective and efficient ways to disseminate news to the press and to be discoverable by people looking for information about your company. The influence of the press release has also never been greater and should be a...
Blogging Your Business: 7 Steps to Maintain Content Creation
NEW YORK, May 7, 2015 /PRNewswire/ -- Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract prospective customers. It is an increasingly important opportunity that no small business owner should pass u...
Content Marketing 101: 5 Best Practices for Creating Content in a Cluttered Market
NEW YORK, April 30, 2015 /PRNewswire/ -- In recent years, savvy small business marketers have focused their attention on producing quality content that will resonate with customers – new and old – and persuade them to take actions that generate greater awareness of your brand. While most leverage...
Buyer's Journey: Turning Your Small Business Customers into Brand Ambassadors
NEW YORK, April 24, 2015 /PRNewswire/ -- As more and more small businesses establish their social media channels, new customer acquisition shouldn't be the only front and center focus, instead establishing brand relationships with existing buyers may be the key factor in determining if social med...
Small Business 101: The Importance of Learning to Code
NEW YORK, April 23, 2015 /PRNewswire/ -- If you are looking to take your established small business to the next level, or if you are preparing to enter the startup world, one skill set that you may consider becoming proficient in is the ability to code. The ability to code and to participate in c...
PR Newswire Presents Best Practices for Monitoring Your Brand Across the Web
NEW YORK, April 21, 2015 /PRNewswire/ -- In an age when brand management is
critical for PR and marketing campaigns, how can communications professionals
stay in the center of the most influential conversations?
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Top 5 Grammar Tips for Small Businesses
NEW YORK, April 17, 2015 /PRNewswire/ -- Whether you're writing content for your brand or simply exchanging an email with a customer, it's extremely important for small business owners to create clean and compelling content that will influence consumers and provide your organization an edge over ...
5 Ways to Define a Small Business Social Media Action Plan
NEW YORK, April 16, 2015 /PRNewswire/ -- Social media marketing provides resource-strapped small businesses an affordable opportunity to cultivate an online community, solidify brand-building and increase lead generation. When it comes to choosing which social media platforms to utilize, select ...
Grow Your Small Business with Offline Marketing Techniques
NEW YORK, April 9, 2015 /PRNewswire/ -- Even while living in a digital age, small business marketers understand that traditional marketing strategies are unique and have distinct value with helping to grow their small business. While it's important not to discount the power of online marketing, m...
Tips on How to Clear Up Confusion with Your Content
NEW YORK, April 3, 2015 /PRNewswire/ -- With content creation at an all-time high and with some brands scrambling to take up content as a marketing tactic, it's no wonder that readers are confused. This confusion can have a real impact on how effective brands can be in their content-led marketin...
April Fools' Day Marketing Campaigns that Drive Brand Engagement
NEW YORK, April 2, 2015 /PRNewswire/ -- While the first of April is typically set aside for harmless hoaxes and practical jokes,April Fools' Day is also when even the most conservative of brands can use this quirky holiday to engage with consumers and get people talking about their business. In y...
How to Use Industry Influencers to Help Promote Your Book
NEW YORK, March 20, 2015 /PRNewswire/ -- Ask any small business owner turned author how they plan on promoting their book, and chances are, they won't be relying on word-of-mouth- tactics. A third-party endorsement of your book, particularly one from an influential person in your respective indus...
5 Small Business Social Media Strategy Tips
NEW YORK, March 19, 2015 /PRNewswire/ -- While the ease of social media adoption is great for small businesses, simply creating accounts in order to leverage your online presence will do little to build your brand and boost engagement. A resource-strapped and budget-conscious small business owner...
Tips for Optimizing Curated Content
NEW YORK, March 13, 2015 /PRNewswire/ -- With content at the core of marketing today, small business marketers are continually investing valuable time, money and resources in order to produce enough content to support their strategy. Valuable content is the gateway to building deeper relationship...
How to Engage with Instagram Influencers and Measure Success
NEW YORK, March 12, 2015 /PRNewswire/ -- With the proliferation of social platforms and engagement over the last few years, small businesses that execute an Instagram influencer outreach campaign can effectively increase brand awareness and drive discoverability. Many brands have begun to grow th...
Boost Your Business: How to Use Influencer Marketing on Instagram
NEW YORK, March 6, 2015 /PRNewswire/ -- With over 300 million members that share more than 70 million photos and videos each day1, Instagram can be a highly-targeted, visual advertising channel for your brand that can lead to a healthy stream of revenue for your small business. Joining the ranks ...
How Can Small Business Owners Find and Tell Their Stories?
NEW YORK, March 5, 2015 /PRNewswire/ -- With thousands of brands vying for limited attention, resorting to antiquated marketing tactics might not be unique enough for your small business to be seen or heard. This is where the classic PR storytelling tactic can make a huge difference. Storytelling...
Why Social Media Marketing is a Must for Small Businesses
NEW YORK, Feb. 27, 2015 /PRNewswire/ -- With 46% of consumers turning to social media when making an online purchase1, it is becoming increasingly clear that employing these channels is practically mandatory for growing your business. But maintaining a social media presence requires sufficient ti...
Black Hat Founder Jeff Moss and Esteemed Review Board Tackle Critical InfoSec Topics in Closing Locknote at Black Hat Asia 2015
SAN FRANCISCO, Feb. 26, 2015 /PRNewswire/ -- Today, Black Hat, the world's leading family of information security events, highlights additional exciting content for Black Hat Asia 2015. For the first time, attendees will experience a closing "locknote" presentation headlined by Black Hat founder,...
