PR on a Budget: How Small Businesses Can Effectively Use PR and Not Break the Bank
NEW YORK, Oct. 10, 2014 /PRNewswire/ -- Gone are the days when small businesses could rely solely on "word-of-mouth" tactics when looking for new customers and attempting to solidify their brand. With limited marketing budgets, devising a cost-effective communications strategy is oftentimes over...
Drip Campaigns: Educate, Encourage Engagement and Elevate Sales
NEW YORK, Oct. 9, 2014 /PRNewswire/ -- With fierce competition, longer sales cycles and more stakeholders involved in the process, selling in today's market can be rough. Sales reps are continually looking for ways to keep their product top-of-mind with potential customers. Drip campaigns are one...
3 Tips on How to Pitch Your Infographics
NEW YORK, Oct. 2, 2014 /PRNewswire/ -- With the concept of content marketing skyrocketing over the past several years, small businesses now have a greater opportunity to create informative content that helps to solidify their brand and spread their message. If done well, one such form of content ...
How to Churn and Not Burn: 5 Tips for Creating Fresh Blog Content
NEW YORK, Sept. 26, 2014 /PRNewswire/ -- As the social media marketing environment continues to evolve, more and more small business owners are leveraging their business blog as the foundation of their online marketing strategy. Continuing to create relevant content that will resonate with custo...
Keeping Up With The Competition: Grow Your Fanbase While Promoting Your Book
NEW YORK, Sept. 25, 2014 /PRNewswire/ -- Despite tireless months of research and writing, your job as an author still isn't done once your book is published. The key next step to authoring a successful book is clearly defining a promotional strategy and being cognizant of what your competitors ar...
Blogging Your Business: 4 Tips to Boost Your Blogging Campaign
NEW YORK, Sept. 18, 2014 /PRNewswire/ -- Maintaining a company blog can help you generate brand recognition and significantly increase sales, yet because of time and creative constraints, many business owners are not committing to the task. The following four simple tips can help you break throug...
Holiday Gift Guides: The Gift That Keeps on Giving
NEW YORK, Sept. 11, 2014 /PRNewswire/ -- With the end-of-year gift-giving season upon us, now is the time for PR professionals to identify coverage opportunities for their products during the Holiday Gift Guide season. Having a product featured in a guide is the perfect way to garner awareness du...
Unlocking the Potential of the Media Section of Your Small Business Website
NEW YORK, Sept. 5, 2014 /PRNewswire/ -- With more consumers searching online for information prior to making a purchase, small businesses are at an advantage with having a well-designed website. That first impression is an invaluable tool that oftentimes can be overlooked when creating and mainta...
Search Update: What the Latest Ranking Changes Mean for Small Businesses
NEW YORK, Sept. 4, 2014 /PRNewswire/ -- Two key changes to Google's search algorithm aimed at boosting website security could potentially affect the ranking results of local small businesses. According to the Google Webmaster Central blog, websites encrypted with SSL security will rank higher tha...
5 Ways to Curate Existing Content for Your Online Marketing Strategy
NEW YORK, Aug. 28, 2014 /PRNewswire/ -- Finding inspiration for new content to reinvigorate your online marketing strategy is a challenge for many, but creating original content doesn't always have to start from the ground up. Repurposing existing assets into a mix of formats can save you valuabl...
Book Writing 101: Tips to follow before putting pen to paper
NEW YORK, Aug. 22, 2014 /PRNewswire/ -- Becoming an author is an admirable feat, but before you commit your time and brain power to writing a book, be sure that your book has the potential to sell. The publishing market has grown even more competitive now that anyone can write and publish materi...
The Top 5 Rules of Social Media Etiquette
NEW YORK, Aug. 16, 2014 /PRNewswire/ -- Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood. Even as social evolves as a marketing tool, the fact remains that its pr...
Content should inspire action, not just attention
NEW YORK, Aug. 14, 2014 /PRNewswire/ -- Creating content to educate or entertain your audience requires ample time and resources, therefore the next step your readers take after viewing your content should help meet your company's overall business objectives. A call-to-action, or "CTA," guides yo...
UBM buys Seatrade Communications to enhance Maritime industry offering
LONDON, July 31, 2014 /PRNewswire/ -- UBM, owner and organiser of Cruise Shipping Miami, Marintec China, Sea Japan, and other events serving the Cruise and General Maritime industries worldwide, today announces its acquisition of Seatrade Communications Ltd. Photo - http://photos.prnewswir...
12 Clever Ways to Grow Your Lead Database
NEW YORK, July 31, 2014 /PRNewswire/ -- Email marketing is a cost-efficient and modern alternative to traditional advertising. If well-executed, email marketing campaigns can result in greater profit for your business. In order to build a campaign, you first have to acquire a list of targeted, qu...
4 Ways "Freebie" Marketing Is Good for Business
NEW YORK, July 25, 2014 /PRNewswire/ -- Giveaways or "freebies" might seem counterintuitive to a marketing strategy aimed at driving sales, but what many don't realize is that the exposure gained through free promotion can help build your audience and lead to future sales. While realistically not...
4 Tips for Utilizing Real-Time Data in Your Content Marketing Strategy
NEW YORK, July 24, 2014 /PRNewswire/ -- Audiences are craving authentic and relevant experiences from the brands that they care about. As a result, one of the struggles that content marketers face is the ability to maintain relevance and stand out amidst the competition for audience attention. To...
Partners of Food Ingredients Portfolio Reaping Rewards
AMSTERDAM, July 22, 2014 /PRNewswire/ -- A brand new loyalty scheme is being
rolled out throughout 2014 to recognize and reward those companies who
supported the Food ingredients brand in 2013.
(Logo: http://photos.prnewswire.com/prnh/20130723/629764-a
Singapore Jewellery & Gem Fair Proudly Presents The Largest Treasure Trove of Fine Jewellery In October at Marina Bay Sands
SINGAPORE, July 1, 2014 /PRNewswire/ -- After a successful debut in 2013, the Singapore Jewellery & Gem Fair will be staged again from 23rd to 26th October at the Sands Expo and Convention Centre. As the largest fine jewellery event in the region, the four-day fair will sparkle with a stellar cas...
The Top 10 Publishing Mistakes Every Author Should Avoid
NEW YORK, June 26, 2014 /PRNewswire/ -- Writing a book is a grueling process in and of itself, requiring endless time and dedication to accomplish. Don’t risk squandering those efforts by making one of these common pitfalls when publishing your book: (Logo: http://photos.prnasia.com/prnh/20140626...
