IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS
Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and Reels SINGAPORE, Oct. 11, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform...
Publica Becomes One of the First to Join the Amazon Publisher Services Streaming TV Ad Server Certification Program
This upcoming certification has the power to maximize the value of header bidding for streaming TV publishers and advertisers. NEW YORK, March 10, 2023 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad-server owned byIntegral Ad Science, announced that they will be joining the new, global...
Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms in 2023, IAS Industry Pulse Report Finds
An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures NEW YORK, Dec. 16, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released itsIAS Industry Pu...
IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
The partnership will help advertisers measure media quality for their in-game campaigns NEW YORK, Dec. 15, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising p...
Integral Ad Science Appoints Megan Reichelt as Country Manager, Southeast Asia
SINGAPORE, Sept. 8, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announcedMegan Reichelt as Country Manager Southeast Asia (SEA). Megan was previously the APAC programmatic Head for APAC at IAS. In her current role, she will actively work...
Integral Ad Science Names Thomas V. Joseph as Chief Technology Officer
Former SiriusXM and Pandora executive will lead the technology organization,
ensuring continued digital media quality leadership and innovation
SINGAPORE, SYDNEY, and MUMBAI, India, Aug. 3, 2022 /PRNewswire/ -- Integral
Ad Science
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
The collaboration equips brand and agency ad buyers with added transparency for
display and video ad formats in mobile gaming environments
SINGAPORE, SYDNEY and MUMBAI, India, July 29, 2022 /PRNewswire/ -- Integral
Ad Science
Integral Ad Science Bolsters the Customer Success Team in APAC, Makes Senior Appointments
SINGAPORE and SYDNEY, July 19, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has today announced four senior appointments in the Customer Success team inAsia-Pacific (APAC) to accelerate further business growth and superior customer service in ...
MetService Substantially Drive Viewable Inventory for Advertisers With IAS's Publisher Verification Solution
AUCKLAND, New Zealand, July 6, 2022 /PRNewswire/ -- Integral Ad Science
(Nasdaq: IAS), a global leader in digital media quality, and MetService, Te
Ratonga Tirorangi,New Zealand's national weather authority, announced a case
study
Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution
Advertisers Can Easily Activate IAS's Verification Solutions Across All Campaigns in Flight Control, Clinch's Omnichannel Campaign Management Platform NEW YORK, June 30, 2022 /PRNewswire/ -- Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichann...
Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution
Advertisers Can Easily Activate IAS's Verification Solutions Across All Campaigns in Flight Control, Clinch's Omnichannel Campaign Management Platform NEW YORK, June 29, 2022 /PRNewswire/ -- Clinch, the leader in the dynamic ad serving, personalization and creator of Flight Control, the Omnichann...
IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings
IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality NEW YORK, June 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sy...
IAS Announces Campaign Sync Solution with Xandr's Invest DSP to Match Advertisers' Pre- and Post-bid Settings
IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to further optimize digital media quality NEW YORK, June 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the launch of its Quality Sy...
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
Spotify and IAS Join Forces to Establish A Brand Safety Solution for Podcast Advertisers
Global Media Agency UM Worldwide will be part of the development and testing of this first-of-its kind brand safety tool SYDNEY, June 16, 2022 /PRNewswire/ -- Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) today announced a new partnership to establish a third-party brand safety solu...
IAS Signal is Enhanced to Include Total Visibility™ Dashboard
Drive marketing outcomes with IAS's Quality Path Optimization (QPO) Solution
SINGAPORE, May 26, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, today announcedenhancements to IAS
Signal
Australian Viewers Prefer the CTV Ad Experience Over Linear TV, IAS report finds
SYDNEY, May 25, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, today released new research onConnected
TV (CTV) trends inAustralia
IAS Enhances Contextual Targeting ROI Tools with Launch of 'Control Panel'
SINGAPORE, May 18, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, announced today itsControl Panel
IAS Expands Partnership with TikTok to Measure Viewability and Invalid Traffic Globally
SINGAPORE, May 10, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS will now be able to measure viewability, invalid traffic (IVT) and app-level brand safety, allowing brands a...
