IAS Expands Partnership with TikTok to Measure Viewability and Invalid Traffic Globally
NEW YORK, May 9, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced additional services to its partnership with TikTok. In addition to the IAS Brand Safety Solution launched last September, IAS will now be able to measure viewability, ...
Publica to Provide CTV SSAI and Unified Auctions Services for Hearst Television
NEW YORK CITY, April 28, 2022 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad platform owned by Integral Ad Science (Nasdaq: IAS), today announced a technology agreement with Hearst Television, enabling Hearst Television to enhance its streamed content with a traditional TV-like viewing ...
Contextual Relevance is Critical to India Consumers According to IAS The Power of Context Research
NEW DELHI, April 26, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, today released a new research study,The
Power of Context inIndia
Integral Ad Science Expands in South Korea and Appoints Industry Veteran Inwon Park as the Head of Korea Market
SEOUL, South Korea, April 20, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Inwon Park to lead sales operations inSouth Korea, working with brands, agencies, publishers, and platforms in the region. Based inSeo...
SCMP Magazine Integrates IAS's Publisher Optimisation Solutions to Deliver Quality Impressions for its Advertisers
HONG KONG, April 11, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the integration of its Publisher Optimisation Solution with SCMP Magazines,Hong Kong's leading magazine publisher with a portfolio of premium lifestyle and fashio...
IAS Continues Reporting Innovation by Enhancing IAS Signal with Unified View and Attention Metrics
SINGAPORE, April 6, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyze data by custom filters created aut...
Emerging Markets in APAC See Media Quality Gains - Integral Ad Science Media Quality Report
Advances in Programmatic Technology Continue to Enhance Quality Impressions
JAKARTA, Indonesia, March 31, 2022 /PRNewswire/ -- Today, Integral Ad Science
(Nasdaq: IAS), a global leader in digital media quality, released the sixteenth
edition of theMedia Quality Report
Nearly 9 in 10 Singapore consumers spend over two hours a day scrolling through social media on mobile, IAS study finds
* 99% of online consumers use at least one social media account * 89% have engaged with an ad on social media; 29% purchased a product/service advertised * 99% hold social platforms and brands/advertisers responsible for ads appearing next to unsafe content SINGAPORE, Feb. 23, 2022 /PRNewswi...
Nearly 8 out of 10 online Australian consumers have engaged with a social media ad in the past year - IAS study reveals
SYDNEY, Feb. 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, has released its2022 Social Ads and
Consumer Perception
Indian Marketers Rank Mobile and Social Media as Top Priorities for 2022 but Ad Fraud Remains a Huge Challenge, Integral Ad Science study finds
* 77% of marketers prioritising mobile, 71% social media * Ad fraud is a key concern across mobile (78%) and social media (86%) environments * Third-party verification important to ensure quality of mobile (72%) and digital audio (68%) inventory NEW DELHI and MUMBAI, India, Jan. 27, 2022 /P...
Xaxis Uses IAS's Context Control Targeting to Raise Awareness for a Fashion Brand
TAIPEI, Jan. 11, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM's outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all ...
Integral Ad Science and Mediaocean Partner to Transform Campaign Management
MUMBAI, India, Dec. 10, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, a...
Integral Ad Science Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook
MANILA, Philippines, Dec. 9, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Fac...
Integral Ad Science Enhances Context Control for Advertisers and Publishers Globally
JAKARTA, Indonesia, Dec. 6, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placeme...
IAS Study Finds More Media Experts to Invest in Supply Path Optimization for 2022
MUMBAI, India, Nov. 18, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS),
a global leader in digital media quality, today released its latest research,
Perfecting Your Supply Path: The Expansion of SPO in Programmatic
Mobile Campaigns in India Deliver Stronger Results in H1 2021, According to Integral Ad Science Media Quality Report
* Brand risk and ad fraud rates in India ranked below the global average
* Viewability on mobile environments increased in India MUMBAI, India, Oct.
19, 2021 /PRNewswire/ -- Today, Integral Ad Science
OMG Hong Kong Uses IAS Automated Tag to Save Time by 80% for IKEA
HONG KONG, Oct. 15, 2021 /PRNewswire/ -- Integral Ad Science
Integral Ad Science Expands in Southeast Asia, Adds Two Senior Hires
SINGAPORE, Oct. 6, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced two new appointments in Southeast Asia (SEA) including Lindsay Williams as Country Manager and Peter Angelis as Director, Agency Partnerships. In their new roles, Li...
IAS Study Shows Ad Context Increases Memorability Up to 40%
JAKARTA, Indonesia, Sept. 7, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq:
IAS), a global leader in digital media quality, today releasedThe Context Effect
Integral Ad Science Acquires Connected TV Advertising Leader Publica
Accelerates Next Evolution of Its Publisher Business and Plans to Build Global Addressable CTV Ad Platform JAKARTA, Indonesia, Sept. 2, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has acquired Publica, the connected TV...
