Advertising
Global value retailer MINISO uses VR and AR on streets of Rome, Bologna and Florence to spread holiday cheer
ROME, Dec. 19, 2022 /PRNewswire/ -- On December 5, MINISO (NYSE: MNSO; HKEX: 9896), a global value retailer, started its#Lifeisforfun! world tour with its popular characters from the brand's original MINI Family. Traveling fromMexico, Italy, to Thailand, MINISO spreads holiday cheer and kindness ...
Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms in 2023, IAS Industry Pulse Report Finds
An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures NEW YORK, Dec. 16, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released itsIAS Industry Pu...
Outlook at a New Start: The Guangzhou Award 10th Anniversary Celebration has Come to an End
GUANGZHOU, China, Dec. 16, 2022 /PRNewswire/ --The 2022 Workshop for Thought Leaders and Guangzhou Award 10th Anniversary Celebration took place at the Guangzhou Baiyun International Convention Center fromDecember 12th to 15th. Representatives of over 120 cities in more than 50 countries and regi...
IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
The partnership will help advertisers measure media quality for their in-game campaigns NEW YORK, Dec. 15, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising p...
LINE CRM Provider Crescendo Lab Holds 1st Product Launch Event in Thailand
BANGKOK, Dec. 15, 2022 /PRNewswire/ -- Crescendo Lab hosted its first regional product launch inThailand, introducing new features to solve market pain points for businesses that focus on LINE Marketing. Various industry leaders and partners including Treasure Data, Insider, and Sensors Data were...
TCL Launches New Festive Gift Guide Inspired by TCL Brand Ambassadors
HONG KONG, Dec. 15, 2022 /PRNewswire/ -- Leading consumer electronics company TCL reiterates its dominance as the Top 2 LCD TV brand globally in 2022, according to OMDIA's Global TV Sets report. TCL Electronics won two CES® 2023 Innovation Awards for its TCL Mini LED4K TV 75C935 and TCL Mini LED ...
Insider ranks #1 in G2 Winter '23 Reports across 6 categories including Customer Data Platforms, Mobile Marketing, and Personalization
NEW YORK, Dec. 14, 2022 /PRNewswire/ -- Insider
"Internet in China"Public Service Advertising Series of the China Internet Development Foundation: A Symphony of Life
BEIJING, Dec. 14, 2022 /PRNewswire/ -- China Internet Development Foundation and ANT Group have jointly launched "Internet inChina" public service advertising series on the topic of mobile payment called "A Symphony of Life", where it looked back at the changes and promotion of innovation of mob...
ECOMOBI PASSIO PLATFORM OFFICIALLY LAUNCHES NEW EARNING SOLUTION FOR CONTENT CREATORS IN SOUTHEAST ASIA
HO CHI MINH CITY, Vietnam, Dec. 14, 2022 /PRNewswire/ -- Content Creators from Thailand, Philippines, Indonesia in specific and all Southeast Asia can now have a real "playground" for unlimited earning from Creating Contents. Ecomobi Passio helps Content Creators diversifying sources of passive ...
TripleLift Appoints Sonja Kristiansen as its Chief Business Officer
Kristiansen will be responsible for leading TripleLift's strategic initiatives as it accelerates media + data strategy NEW YORK, Dec. 14, 2022 /PRNewswire/ -- TripleLift, the advertising technology company reinventing ad placement, today announced that it has named Sonja Kristiansen as Chief Busi...
"Internet in China" Public Service Advertising Series of the China Internet Development Foundation: A Symphony of Life
BEIJING, Dec. 12, 2022 /PRNewswire/ -- China Internet Development Foundation and ANT Group have jointly launched "Internet inChina" public service advertising series on the topic of mobile payment called "A Symphony of Life", where it looked back at the changes and promotion of innovation of mob...
MUZEN AUDIO Launches New Christmas Collection and Creative Holiday Gift Ideas
NEW YORK, Dec. 9, 2022 /PRNewswire/ -- MUZEN AUDIO, an audio technology innovator and purveyor of radio culture is tapping into the holiday spirit just in time for Christmas by releasing its new Christmas Collection and creative gift options whichinclude a "singing" fridge sticker speaker which m...
PR Newswire to Serve as Official News Partner and Media Center Host for CES 2023
Cision teams up with CTA to amplify storytelling at CES CHICAGO, Dec. 8, 2022 /PRNewswire/ -- PR Newswire, a Cision company and the premier global provider of communication and content amplification, announced it will serve as the official news distribution partner and will power the Exhibitor Me...
Onion Global Co-founding Partner Mio Ho Named to Fortune China's 2022 Most Powerful Rising Businesswomen List
GUANGZHOU, China, Dec. 8, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that connects the world's fresh, fashionable, and future technology-based brands to young people inChina and across Asia, today...
Scala Announces a Major Release of Flagship Digital Signage Platform Scala Enterprise 13.00
MALVERN, Pa., Dec. 8, 2022 /PRNewswire/ -- Scala today announced the release of its flagship digital signage platform, Scala Enterprise version 13.00, a major release that introduces a number of highly requested features into the product. Scala, part of the STRATACACHE family of technology compan...
PARAMOUNT+ ARRIVES IN GERMANY, AUSTRIA, AND SWITZERLAND, CONCLUDING A YEAR OF GLOBAL EXPANSION
Global and Local Stars Like Dani Levy and the Cast of THE SHEIK, plus STAR TREK: STRANGE NEW WORLDS'Anson Mount and 1883's Marc Rissmann Celebrated the Launch During an Exclusive Launch Event inBerlin Following Last Week's Launch In France and Today's Launch In Germany, Austria And Switzerland, ...
Social Commerce is Expected to Contribute US$42 Billion to Southeast Asia's E-Commerce Market by end of 2022: Cube Asia's Inaugural Report
SINGAPORE, Dec. 7, 2022 /PRNewswire/ -- Cube Asia, a Singapore-based market
intelligence firm for the online economy, today publishes its inaugural report
onSoutheast Asia's booming social commerce market. Titled 'Social Commerce in
Southeast Asia 2022
Cheetah Mobile Announces Appointment of New Auditor
BEIJING, Dec. 5, 2022 /PRNewswire/ -- Cheetah Mobile Inc. (NYSE: CMCM) ("Cheetah Mobile" or the "Company"), a leading internet company, today announced the appointment of Marcum Asia CPAs LLP ("Marcum Asia") as its independent registered public accounting firm, effective December 2, 2022. On the...
VIDAA Brings Global Football Content to Google TV™ and Other Android TV™ OS Devices Globally
As a long-term partner of VIDAA, Tremor International will act as the exclusive global CTV monetization platform for the content across all VIDAA and Android TV OS devices Follows announcement of the VIDAA OS as the exclusive destination for the FIFA+ app, alongside unique daily content celebra...
Datawords Group, a Multicultural Ingenuity™[1] expert, acquires Switching-Time with the support of Keensight Capital to empower international brands with digital campaign solutions in China
SHANGHAI, Dec. 2, 2022 /PRNewswire/ -- Since its creation in 2000, Datawords Group has established itself as a leader in e-multicultural technologies, forging the term Multicultural Ingenuity™ [1] to reflect its capacity to support brands in the deployment of their digital marketing and technolog...
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