Advertising
LeadSquared secures $153mn from WestBridge Capital; Turns Unicorn
ATLANTA, June 24, 2022 /PRNewswire/ -- Sales automation platform, LeadSquared
2022-06-24 14:17
4224
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
2022-06-23 21:00
2148
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
2022-06-23 21:00
2492
Acclime announces strategic expansion into India with acquisition of CIBC
HONG KONG, June 23, 2022 /PRNewswire/ -- Asia Pacific's premier corporate services provider, Acclime, has announced its strategic expansion intoIndia with the acquisition of leading corporate services consultancy, Concept International Business Consulting (CIBC). Co-Founder and CEO of Acclime, M...
2022-06-23 16:38
2886
PR Newswire's APAC Media Landscape 2022 Report Shares Top Industry Trends and Developments in the Region
HONG KONG, June 23, 2022 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, launched its APAC Media Landscape 2022 report today. The report offers comprehensive insights into trends and developments in the media industry across 9 ...
2022-06-23 10:00
7963
Onion Global's Strategy Helps Chinese Brands "Go Global"
GUANGZHOU, China, June 22, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people inChina and across ...
2022-06-22 16:00
2882
CNN's 'Mission: Ahead' meets the innovators transforming the world of human mobility
Special coverage airs June 20-24, with a 30-minute program airing June 25-27
HONG KONG, June 22, 2022 /PRNewswire/ -- This month on 'Mission: Ahead'
2022-06-22 11:09
3827
ADVERTISING'S LEADERS SET PATHWAY TO NET ZERO INDUSTRY WORLDWIDE
Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies Companies Invited to Join Global Efforts To Drive Rapid Change CANNES, France, June 22, 2022 /PRNewswire/ -- Leaders from many of the largest companies and associations in the world's advertising industry have announce...
2022-06-22 00:03
3578
Celonis Selects Movable Ink for Scaled 1:1 Content Personalization
NEW YORK, June 21, 2022 /PRNewswire/ -- Movable Ink, the leading global software content personalization provider, announces it has been selected by Celonis, the global leader in execution management, to power personalization across its marketing program. Celonis is one of the world's few 'decaco...
2022-06-21 17:40
1631
IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at theCannes Lions International Festival of Creativit...
2022-06-20 22:00
2696
ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global Advertising, Technology, Insights and Data
Under its new corporate entity, Big Village unites adtech, insights and media, under one roof to solve the industry's biggest pain points and advance advertising forward for a new era NEW YORK, June 18, 2022 /PRNewswire/ -- ENGINE, a global advertising, technology, and data company, today announ...
2022-06-18 07:00
5899
DEFY DIMENSIONS WITH SHUTTERSTOCK'S 3D GALLERY EXPERIENCE POWERED BY TURBOSQUID AT CANNES LIONS
Includes Interactive 3D Animated Entrance Installation, Exclusive Portrait Studio and 3D Marketplace Showcase NEW YORK, June 17, 2022 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), one of the leading global creative platforms for transformative brands and media companies, today announced ...
2022-06-17 18:01
5340
HAVAS HEALTH & YOU APPOINTS ELIZABETH EGAN OF HAVAS LYNX TO CEO, HH&Y EUROPE
Appointment Bolsters Capabilities in Fast-Growing European Market Alongside New Havas Lynx Group Leadership NEW YORK, June 17, 2022 /PRNewswire/ -- To support a region that has doubled in size since 2017 and has won over 60% of its pitches in the last year alone, Havas Health & You (HH&Y) today ...
2022-06-17 16:00
2689
MoEngage Email Benchmark Report Demonstrates the Value of Personalization and Automation
Global report analyzes 5 billion marketing emails for patterns of success,
reveals a 24x increase in unique click-through rate when emails are dynamically
personalized
SAN FRANCISCO, June 16, 2022 /PRNewswire/ -- MoEngage
2022-06-16 22:00
2734
CommsEase Introduces World's First AI Howling Detection Solution, Recognized in ICASSP 2022
HANGZHOU, China, June 16, 2022 /PRNewswire/ -- CommsEase continues to innovate in real-time communication. The Audio Lab's academic research, called "A Neural Network-based Howling Detection Method for Real-time Communication Applications," was accepted by ICASSP 2022. ICASSP (International Conf...
2022-06-16 16:49
2631
Spotify and IAS Join Forces to Establish A Brand Safety Solution for Podcast Advertisers
Global Media Agency UM Worldwide will be part of the development and testing of this first-of-its kind brand safety tool SYDNEY, June 16, 2022 /PRNewswire/ -- Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) today announced a new partnership to establish a third-party brand safety solu...
2022-06-16 09:00
3588
H3C Kicks Off the Digital Tour 2022 in Japan, Embracing New Opportunities in the Global Digital Economy
TOKYO, June 15, 2022 /PRNewswire/ -- H3C, a leader in digital solutions, kicked
off its Digital Tour 2022 inJapan recently. Themed "Together, For A Digital
Future", the event aims to empower the digital transformation of customers and
partners inJapan.
2022-06-15 21:02
3856
iClick Interactive Receives Minimum Bid Price Notice from Nasdaq
HONG KONG, June 15, 2022 /PRNewswire/ -- iClick Interactive Asia Group Limited ("iClick" or "the Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform inChina that empowers worldwide brands with full-stack consumer lifecycle solutions, today announced that it received a noti...
2022-06-15 21:00
4522
Kaddra announces the start of $5 million Series A funding, strategic hires and acceleration of European expansion.
By expanding its mobile marketing technology to Europe, Kaddra is positioning itselfas the global leader in mobile retargeting. LONDON, June 15, 2022 /PRNewswire/ -- Kaddra announces today it has started its Series A roadshow to support its growth inEurope, build machine learning with mobile dev...
2022-06-15 17:14
2800
Folloze and repliCMO to Offer Innovative B2B Revenue Solutions that Help Marketing Leaders Navigate New Digital-Selling Realities
Alliance will empower in-house marketing and revenue teams in APAC region to
deliver the personalized digital-buyer experiences that fuels predictable growth
SINGAPORE and FOSTER CITY, Calif., June 15, 2022 /PRNewswire/ -- Folloze
2022-06-15 09:00
3362
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