Advertising
H World Group fully upgrades its overseas loyalty program
Over 200 million members drive global business development SINGAPORE and SHANGHAI, March 10, 2023 /PRNewswire/ -- H World Group (NASDAQ: HTHT; HK: 01179), one of the world's leading hoteliers, upgraded its H Rewards program to extend its successful direct marketing membership business model in Ch...
2023-03-10 21:19
4045
Publica Becomes One of the First to Join the Amazon Publisher Services Streaming TV Ad Server Certification Program
This upcoming certification has the power to maximize the value of header bidding for streaming TV publishers and advertisers. NEW YORK, March 10, 2023 /PRNewswire/ -- Publica, a leading Connected TV (CTV) ad-server owned byIntegral Ad Science, announced that they will be joining the new, global...
2023-03-10 21:00
3477
Wavemaker Launches Interest-based Precision Marketing Model GRAVITY
Digging deeper to deliver definitive growth SHANGHAI, March 10, 2023 /PRNewswire/ -- Wavemaker recently announced the launch of GRAVITY, an interest-based precision marketing model, to help brands develop and implement more precise and customized marketing scenarios. What sets GRAVITY apart is i...
2023-03-10 20:45
3191
Creatip, a Digital Marketing Agency Earns the Award 3 Consecutive Years
SEOUL, South Korea, March 9, 2023 /PRNewswire/ -- Creatip (CEO Daniel Kong) was the only agency in the year 2023 to win the B2B marketing award in the Korea / Japan region. Creatip is a leading independent digital marketing agency representing Korea andJapan for 15 years. It has been recognized f...
2023-03-10 12:00
2527
Team VICTOR Lights Up Times Square Billboard to Celebrate VICTOR's 55th Anniversary
TAIPEI, March 10, 2023 /PRNewswire/ -- VICTOR, one of the world's leading badminton brands, was founded in 1968 and has since dedicated itself to the research and development of a comprehensive line of badminton products including rackets, shuttlecocks, shoes, and accessories. In celebration of t...
2023-03-10 12:00
4001
Havas Health & You Launches Dynamic Value and Access Consultancy, Archipelago
NEW YORK, March 9, 2023 /PRNewswire/ -- The success of life sciences brands depends on their ability to navigate complexities around value, access, pricing, and reimbursement. To help clients solve for these issues, Havas Health & You publicly announced the launch of its first standalone value an...
2023-03-09 22:15
3298
Digital Advertising & Publishing Industries' Annual Crossover Event
Launch Ceremony of The 5th "HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme" Unveiling 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers HONG KONG, March 8, 2023 /PRNewswire/ -- In the era of online media and e-commerce, digital adverti...
2023-03-08 14:46
2680
Dual Celebration: Popilush Empowers Women of Every Size with More Freedom in Shape, Comfort and Fashion
WILLIAMSBURG, Va., March 7, 2023 /PRNewswire/ -- Popilush, a fashion-forward shapewear brand, is proud to celebrate International Women's Day alongside its first anniversary, featuring the brand's recently released game-changing shapewear collection. The collection combines comfortable confidence...
2023-03-08 10:07
3500
Martech platform Ortto celebrates record growth on the anniversary of its rebrand
The unified customer data, analytics, and marketing automation platform Ortto, formerly Autopilot, continues to see double-digit monthly growth a year on from its rebrand. The martech company now has more than 3,000 customers globally and was recognized in 49 categories in G2's biannual report. ...
2023-03-08 03:14
3729
Pixalate Releases H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report: Open Programmatic Ad Spend Rises 41% YoY
Report reveals almost all (98%) of internet-connected U.S. households are now reachable via open programmatic CTV advertising; Roku remains dominant device type with 50% open programmatic CTV ad market share LONDON, March 8, 2023 /PRNewswire/ -- Pixalate, the market-leading fraud protection, pri...
2023-03-08 02:15
2994
MarketingPulse to be held at HKCEC in Wan Chai
Experts share latest marketing insights and trends to capture opportunities amidst recovery at MarketingPulse HONG KONG, March 7, 2023 /PRNewswire/ -- Organised by the Hong Kong Trade Development Council (HKTDC),MarketingPulse and eTailingPulse will return to its longstanding physical venue on 1...
2023-03-07 16:08
3116
Leaders from the business world converge in Mid Valley for the inauguration of the LICTA nomination committee
KUALA LUMPUR, Malaysia, March 7, 2023 /PRNewswire/ -- On March 2nd, YBhg. Dato'
Lee Chee Weng represented the Lang International Corporate Titan Awards (LICTA)
2023-03-07 07:42
4471
MediaGo Earns GDPR Compliance Validation
AI-integrated marketing platform recognized for maintaining the highest standards of data privacy SUNNYVALE, Calif., March 6, 2023 /PRNewswire/ -- MediaGo, a leading global AI-integrated marketing platform from Baidu's Global Business Unit, announced it has received the General Data Protection R...
2023-03-06 23:00
2248
Alan Jones (the good one) joins tech PR company Third Hemisphere as Tech & Investments Director
SYDNEY, March 3, 2023 /PRNewswire/ -- Technology PR company Third Hemisphere
2023-03-03 12:00
4502
Budget Direct Insurance Takes a Stand Against Rising Motoring Costs in New Campaign
SINGAPORE, March 3, 2023 /PRNewswire/ -- Budget Direct Insurance says its latest advertising campaign aims to capture current frustrations over rising motoring costs. Singaporean motorists are fed up with record COE prices and generally higher car and motorcycle running costs. That's according to...
2023-03-03 10:56
4169
Equativ announces Bridgepoint as new majority shareholder to accelerate scale and growth of the independent adtech company
Leading private asset investor will speed up the development of the only
independent advertising alternative to GAFAM, supporting the Open Web.
PARIS, LONDON and NEW YORK, Feb. 27, 2023 /PRNewswire/ -- Equativ
2023-02-27 23:47
3174
CJ 4DPLEX Names Bobbie Andrews As Senior Vice President & Managing Director for EMEA
Andrews joins CJ 4DPLEX from RealD HOLLYWOOD, Calif., Feb. 27, 2023 /PRNewswire/ -- CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, announced today it has named veteran marketing executiveBobbie Andrews as its new Senior Vice President and Managing Direc...
2023-02-27 22:00
3870
OBBM introduces pioneering brand escort services to help overseas businesses expand into the mainland market
MACAU, Feb. 27, 2023 /PRNewswire/ -- Macau-based company "Outer Brian Brand and Marketing" (OBBM) has launched a one-stop brand marketing service specifically for overseas businesses, which combines brand consulting, visual design, commercial space construction, new media promotion and implementa...
2023-02-27 18:00
1954
Yahoo Asia Big Idea Chair Awards Celebrating the Extraordinary Work
Fintech company SoFi Hong Kong named Big Idea Chair Champion winner Merit-winner Manulife Hong Kong crowned Best Programmatic Campaign IKEA swept the event as king of Best Branded Content, Best Integrated Solution and more The judging panel for Asia BIC Awards 2022 was composed of 26 members f...
2023-02-27 17:08
3095
Intentsify transforms the B2B intent data landscape with next-generation precision intent intelligence
Enhanced AI technology and innovative intent-derivation methodology equip go-to-market teams with the most accurate, comprehensive buyer-intent intelligence in the market today to better identify and engage prospects, drive deals, and boost revenue FRANKLIN, Mass., Feb. 23, 2023 /PRNewswire/ -- ...
2023-02-23 21:00
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