Social Media

3 Ways to Craft Compelling Content for a B2C Audience

NEW YORK, Aug. 6, 2015 /PRNewswire/ -- B2C marketers are tasked with producing quality content that tells their brand's story, which can increase site traffic, visitors and conversions. Successful content marketing requires a focus on creating quality content, and small business owners must imple...

2015-08-06 02:33 1727

iClick Acquires 100% Stake in China's Leading Mobile Advertising Platform OptAim

HONG KONG and BEIJING, Aug. 3, 2015 /PRNewswire/ -- iClick Interactive Asia ("iClick"), a leading integrated digital marketing platform inChina which has seven offices acrossAsia serving more than 2,000 domestic advertisers and international brands, announced today it has completed a transaction ...

2015-08-03 10:00 2477

Tactics to Build a Unified Brand Experience

NEW YORK, Aug. 1, 2015 /PRNewswire/ -- With an increasingly-competitive marketplace, it's no secret that companies of all sizes are struggling with finding their brand's voice while maintaining their current marketing efforts. Budget-conscious and often resource-strapped small business marketers ...

2015-08-01 02:27 2040

Increase Brand Visibility with Evergreen Content

NEW YORK, July 31, 2015 /PRNewswire/ -- Keeping your brand relevant is an essential step in the small business ladder to success. One of the best ways to improve brand visibility and relevancy in today's digital age is by providing consumers with compelling content on your business website. Everg...

2015-07-31 02:22 2224

5 Ways to Craft a Compelling Media Pitch

NEW YORK, July 30, 2015 /PRNewswire/ -- Generating press coverage can be a challenge for most business owners – big and small. With a flooded media landscape, how can you connect with the journalists who matter in your market and ensure your pitches are being received and actually read? Logo - h...

2015-07-30 02:42 1681

Take Your Small Business to the Next Level by Optimizing its Processes

NEW YORK, July 29, 2015 /PRNewswire/ -- All businesses, big or small, are continuously looking for ways to improve and expand their brand. For many small businesses, staying consistent and optimizing day-to-day operations and processes are a perfect next step to take for continuing growth. It may...

2015-07-29 04:17 1637

PR Newswire's inaugural interview series "Inspire Conversation" features Asia Plantation Capital's Group Marketing Director, Adrian Heng

HONG KONG, July 21, 2015 /PRNewswire/ -- In the inaugural interview of the Inspire Conversation series, PR Newswire spoke toAdrian Heng who is the Group Marketing Director of Asia Plantation Capital (APC)Group which is the owner and operator of commercial plantations and other environmentally sus...

2015-07-21 09:58 301

6 Ways to Step Up Your Book Marketing Game

NEW YORK, July 16, 2015 /PRNewswire/ -- Publishing a book is a great way to increase your credibility and expert status and provides the opportunity for exposure to new audiences. To make the most of these efforts, authors need to set a book marketing strategy that guides these practices. Marketi...

2015-07-16 02:37 2282

McGraw-Hill Education Acquires Equity Stake in busuu, Global Mobile Language Learning Platform

NEW YORK and LONDON, July 15, 2015 /PRNewswire/ -- McGraw-Hill Education , a learning science company, today announced that it has taken a €6 million (approximately$6.5 million) minority equity stake in busuu , the world's largest social ne...

2015-07-15 17:05 2662

CEM Asia Celebrates Excellence in Customer Experience Awards

SINGAPORE, July 14, 2015 /PRNewswire/ -- Customer Experience Asia (CEM Asia) today announced that the applications for Excellence in Customer Experience Asia Awards 2015 are now extended for entry until Friday, 31st July 2015. The 2015 awards will honour the highest level of achievement i...

2015-07-14 10:00 1735

Blogging for Business: Ways to Identify the Right Tone and Style for Your Writing

NEW YORK, July 9, 2015 /PRNewswire/ -- Small business owners are maximizing their online marketing efforts and continually looking for ways to amplify their content. If your goal is to produce high-quality content relevant to your target audience, the first step in your content creation process s...

2015-07-09 03:52 1546

Delivering Efficient Cross-Channel Customer Experiences Through the Use of Marketing Process Optimization Solutions (MPOS)

MOUNTAIN VIEW, California, July 8, 2015 /PRNewswire/ -- Marketing organizations are looking to streamline planning, budgeting, forecasting and campaign management activities, in order to bring in cost-efficiency and agility across departments and processes. The need to ensure consistency in globa...

2015-07-08 19:45 1401

Viber Expands Global Footprint With Management Appointments in the US and Central and Eastern Europe

LONDON, July 7, 2015 /PRNewswire/ -- Viber, one of the world's leading messaging apps with more than 573 million users worldwide, today announced a new global management structure to adapt to the needs of the fast-growing business and implement growth activities across new markets. The move inclu...

2015-07-07 17:00 1833

AreaOne, Facebook Marketing Partner and Mobile DSP Provider, Expands Global Footprint With New Offices in Beijing

TEL AVIV, Israel, July 6, 2015 /PRNewswire/ -- Following years of serving the Asian markets' biggest mobile companies,   AreaOne  now becomes the first Facebook Marketing Partner to open offices inBeijing, China. "As one of the most important markets for AreaOne, ope...

2015-07-06 09:00 2209

5 Ways Small Businesses Can Shift to Responsive Web Design

NEW YORK, July 2, 2015 /PRNewswire/ -- The increased use of smartphones around the world has put the Internet and everything that comes with it within the palm of your hand. With the ease and convenience that mobile Internet usage brings, responsive Web design is vital in keeping your mobile user...

2015-07-02 03:37 1971

Idomoo Allows for Independent, Automated Personalized Video Creation with the Launch of its Dynamic Storybuilding Suite

NEW YORK, July 2, 2015 /PRNewswire/ --  Idomoo, the world's leading provider of Personalized Videos, launched today its Dynamic Storybuilding Suite as part of the Idomoo Personalized Video (PV) Cloud Platform, opening Idomoo's technology to agencies and marketing teams, a...

2015-07-02 00:01 2034

PR Newswire's 3 Cs of Award-Worthy Content Marketing

NEW YORK, June 26, 2015 /PRNewswire/ -- Like your favorite movie, quality content requires the perfect combination of elements to get noticed when awards season rolls around. And while your content is unlikely to feature sought-after actors and an emotional plot full of dramatic twists and turns,...

2015-06-26 01:46 2286

The Content Mix: Serving up Unique Content with a Twist of Budget-Friendly

NEW YORK, June 25, 2015 /PRNewswire/ -- While savvy small business owners continue to focus their attention on producing quality content that brings awareness to their brand, what will distinguish the successful marketers is the ability to identify unconventional content formats that helps to str...

2015-06-25 02:33 1836

PR Newswire's Overseas Communication Case Study Wins at the Sixth China Classical Communication Tiger Roar Award

SHANGHAI, June 24, 2015 /PRNewswire/ -- The Sixth China Classical Communication Tiger Roar Award Ceremony and the Ninth Tiger Roar Communication Conference were held inShanghai on June 18. As an innovative corporate communications service provider, PR Newswire in collaboration with GAC Motor w...

2015-06-24 11:36 2443

Cambodians Help Make Australian English World #1

SYDNEY, June 23, 2015 /PRNewswire/ -- Australian English has become one of the most popular choices for English learners inCambodia - with more than 99,000 Cambodians joining an Australian-based Learn English Facebook site since its launch in 2013. According to the Australian Broadcasting Corpor...

2015-06-23 15:42 1686
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