Social Media

Millward Brown AdReaction: Brands Need Greater Cross-screen Integration of Marketing Strategies

HONG KONG, Aug. 27, 2014 /PRNewswire/ -- Hong Kong consumers who have mobile devices such as a smartphone and tablet spend an average of seven and a half hours each day viewing screens including TV and laptops, according to the AdReaction 2014 research report relea...

2014-08-27 09:00 2111

Book Writing 101: Tips to follow before putting pen to paper

NEW YORK, Aug. 22, 2014  /PRNewswire/ -- Becoming an author is an admirable feat, but before you commit your time and brain power to writing a book, be sure that your book has the potential to sell. The publishing market has grown even more competitive now that anyone can write and publish materi...

2014-08-22 02:15 3373

Frost & Sullivan Commends Sprinklr for Integrated, Enterprise-Level Social Media Solution

MOUNTAIN VIEW, Calif., Aug. 21, 2014 /PRNewswire/ -- Based on its recent analysis of the social media monitoring and analytics market, Frost & Sullivan recognizes Sprinklr with the 2014 North American Frost & Sullivan Award for New Product Innovation Leadership. Sprinklr's solution is a comprehen...

2014-08-21 23:00 2777

JustGiving Partners with Revolution Asia in Hong Kong

LONDON, Aug. 20, 2014 /PRNewswire/ -- JustGiving partners with Revolution Asia for the inaugural East Aquathon 16.3 to let participants realise their fundraising potential  JustGiving has today announced a fundraising partnership with Revolution Asia for the East Aquathon 16.3, a brand new race...

2014-08-20 06:00 2067

INDOMOG Brings Facebook Game Card to Indonesia

JAKARTA, Indonesia, Aug. 18, 2014 /PRNewswire/ -- Facebook has become the most popular social media site for users to not only establish relationships with relatives online, but also to enjoy digital content.Indonesia is one of the countries in which playing games is one of the most popular activ...

2014-08-18 17:00 4216

The Top 5 Rules of Social Media Etiquette

NEW YORK, Aug. 16, 2014 /PRNewswire/ -- Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood. Even as social evolves as a marketing tool, the fact remains that its pr...

2014-08-16 01:54 2795

Content should inspire action, not just attention

NEW YORK, Aug. 14, 2014 /PRNewswire/ -- Creating content to educate or entertain your audience requires ample time and resources, therefore the next step your readers take after viewing your content should help meet your company's overall business objectives. A call-to-action, or "CTA," guides yo...

2014-08-14 02:41 1556

Arcadia Signs First Digital Partnership in China with ShangPin for TOPSHOP and Miss Selfridge

BEIJING and LONDON, Aug. 13, 2014 /PRNewswire/ -- ShangPin.com, China's first online multi-brand retailer of designer and contemporary fashion, has signed an agreement with Arcadia Group Ltd to be their first online partner inChina. Both the TOPSHOP and Miss Selfridge brands will launch on the Sh...

2014-08-13 20:23 1513

MySQUAR Launches Free Mobile Messaging App for Myanmar

YANGON, Myanmar, Aug. 11, 2014 /PRNewswire/ -- Today, MySQUAR announced the beta launch of MyChat, a free mobile messaging app built solely forMyanmar. Available on Android devices, MyChat is completely tailored for theMyanmar market with localized language, authentic look and feel as well as emo...

2014-08-11 10:00 3911

NSA Uses Private Sector Data Collection for Public Sector Purposes: Impacts on Big Data and Commerce

MOUNTAIN VIEW, Calif., Aug. 8, 2014 /PRNewswire/ -- The National Security Agency (NSA) now has access to virtually all online and mobile communications, as well as most credit card transactions, conducted in or through the U.S. The NSA is also tapping into the most popular smartphone applications...

2014-08-08 19:45 2426

Enterprises must Reimagine themselves for the Digital Consumer Economy

MUMBAI, India, July 29, 2014 /PRNewswire/ -- Key findings: * To avoid going the way of many once powerful companies, firms must begin Digital Reimagination; changing their core business models, products and services, business processes and workplaces. Eight percent said that was alre...

2014-07-29 09:00 1502

Frost & Sullivan: Collaborative and Multitask Jobs Intensify Need for Unified Communications in Latin America

BUENOS AIRES, Argentina, July 28, 2014 /PRNewswire/ -- The conception of new collaborative and multitask jobs, which require secure, rapid feedback is driving the adoption of unified communications and collaboration (UC&C) solutions across Latin America. Some companies in the region are offering ...

2014-07-28 23:12 1438

4 Tips for Utilizing Real-Time Data in Your Content Marketing Strategy

NEW YORK, July 24, 2014 /PRNewswire/ -- Audiences are craving authentic and relevant experiences from the brands that they care about. As a result, one of the struggles that content marketers face is the ability to maintain relevance and stand out amidst the competition for audience attention. To...

2014-07-24 02:46 1413

TO THE NEW Launches Global Entrepreneurship Program for Young Asians

SINGAPORE, July 17, 2014 /PRNewswire/ -- TO THE NEW, Asia's leading digital powerhouse, is launching 'Entrepreneurs At Work', a one of its kind entrepreneurship leadership program. It plans to hire 20 young professionals, expose them to challenging assignments across its group companies, train...

2014-07-17 11:00 1715

Hollywood Actor Robert Downey Jr., Pop Superstar Bruno Mars and Comedienne Ellen DeGeneres Are the Newest Stars on ChiKuu.com

HONG KONG, July 15, 2014 /PRNewswire/ -- Robert Downey Jr., Bruno Mars and Ellen DeGeneres are some of the brightest internationally-acclaimed stars today. Robert Downey Jr. is the epitome of the Iron Man character and has won a multitude of awards for his work.Bruno Mars is a two-time Grammy Awar...

2014-07-16 09:30 2065

Social Media Has Evolved into an Essential Mainstream Marketing Tool, Finds Frost & Sullivan

MOUNTAIN VIEW, Calif., June 26, 2014 /PRNewswire/ -- Businesses across various industries have altered their marketing focus from traditional mass marketing to targeted marketing, to increase response rates and drive sales. Customers have control of their corporate relationships through social me...

2014-06-26 19:44 1095

The Top 10 Publishing Mistakes Every Author Should Avoid

NEW YORK, June 26, 2014 /PRNewswire/ -- Writing a book is a grueling process in and of itself, requiring endless time and dedication to accomplish. Don't risk squandering those efforts by making one of these common pitfalls when publishing your book: A lack of knowledge on who your competitors are a...

2014-06-26 01:56 1501

More Is Not Better Than Right: Refining Your Social Media Strategy

NEW YORK, June 20, 2014 /PRNewswire/ -- An active social media presence should be a core component of your organization's marketing strategy, but it is important to recognize that not every social channel will be the right fit for your messages. If you have noticed stagnant activity on a particular ...

2014-06-20 00:52 1237

Newgen Partners with Integritie for Next Generation Social Content Workflow and Records Management

SINGAPORE, June 19, 2014 /PRNewswire/ -- Newgen Software, a leading global provider of Business Process Management (BPM), Enterprise Content Management (ECM), and Customer Communication Management (CCM) solutions, today announced its partnership with Integritie, a leading Social Media Capture soluti...

2014-06-19 10:30 1252

Convert Website Visitors Into Customers with Shorter Content

NEW YORK, June 17, 2014 /PRNewswire/ -- For small business owners, your website is the central hub of your online marketing presence and a crucial component to building brand awareness. Often times, the desire to convey everything about your company results in text-heavy web content that can be a de...

2014-06-17 04:30 1410
1 ... 4243444546