Social Media

Tactics, Tools & Tips: Social Media Marketing Best Practices

NEW YORK, June 12, 2015 /PRNewswire/ -- With new social platforms emerging on a weekly – and sometimes daily – basis, the way brands use social media must continue to evolve. Not all social media platforms are created equal; with each of these platforms having very different users and audiences, ...

2015-06-12 02:33 2013

Boost Your Business: Should Small Businesses Adopt Wearable Technology?

NEW YORK, June 11, 2015 /PRNewswire/ -- As the interest of wearable technologies by consumers continues to grow, small business owners are beginning to collect data that can uncover how they can leverage these platforms in order to support their brand's products and services. While they may be t...

2015-06-11 02:38 1693

After 5 Editions in France, China Connect Heads to China as Content Curator of RREM Digital Conferences in Shanghai, June 11-12, 2015

PARIS, June 8, 2015 /PRNewswire/ -- China Connect, the European conference on digital and mobile marketing inChina, is in charge of the sessions highlighting digital/mobile/O2O, at RREM Shanghai (Retail Real Estate Market / Mapic China), an event bringing together international and regional retai...

2015-06-08 08:00 2142

How to Inspire Conversation that Captures the Audience's Attention

HONG KONG, June 5, 2015 /PRNewswire/ -- In the last two weeks, PR Newswire held a series of Media Coffee events in its key markets in theAsia-Pacific, namely Kuala Lumpur (on 19 May), Singapore (on 22 May) and Hong Kong (on 28 May).  Together with our keynote speakerMichael Pranikoff and local gu...

2015-06-05 16:00 2545

Tips to Enhance Your Small Business's Summer Marketing Strategy

NEW YORK, June 5, 2015 /PRNewswire/ -- With the beautiful weather and all sorts of fun and different activities, summer is one of the most enjoyable times of the year. Taking advantage of the summertime shouldn't just apply to people's personal lives, though. There are numerous seasonal marketing...

2015-06-05 02:17 1933

Content Marketers: Add Value to Your Content With Subject Matter Experts

NEW YORK, June 5, 2015 /PRNewswire/ -- In recent years, content marketing has taken off as a way for brands to drive interest in their products and services. Rather than relying on traditional news outlets for media coverage, brands are connecting directly with their audience by producing relevan...

2015-06-05 01:33 2432

NatureVision TV: A New Age Channel for the New Age of Television

SARASOTA, Fla., June 4, 2015 /PRNewswire/ -- NatureVision TV, a channel featuring extraordinary scenes of nature filmed on location at some of the most beautiful places around the world is now available through a rapidly increasing list of distribution channels. Branded "The All Natural Channel,"...

2015-06-04 22:37 1871

Facebook Building A YouTube Of News Publishers says Strategy Analytics

BOSTON, June 4, 2015 /PRNewswire/ -- Strategy Analytics sees Facebook's newly launched hosted news publishing platform, Instant Articles, as a first step to a new business model to deliver news, and a shift of power between the news publishers and social networks. Logo - http://photos.prnewswire...

2015-06-04 04:01 1654

Exploring the Ways a Company Website Can Help to Grow Your Small Business

NEW YORK, June 4, 2015 /PRNewswire/ -- With the ability to engage, enlighten and entertain your audience, small businesses marketers recognize the importance of a company website and are utilizing this tool to ultimately attract visitors and convert them into paying customers. However, developing...

2015-06-04 03:33 1510

Lamplight Analytics Launches New Social Media Analytics Solution Tailored Specifically for Asia

HONG KONG, June 3, 2015 /PRNewswire/ -- Lamplight Analytics announced the launch of its new social intelligence platform that gives marketers, strategists and business leaders brighter insights into Asian audiences through social and traditional media sources. Lamplight Analytics is the first ...

2015-06-03 09:00 2851

Zomato Ushers in a Brave New World of User-Generated Restaurant Reviews and Curated Content in Australia

MELBOURNE, Australia, June 1, 2015 /PRNewswire/ -- Zomato, the global restaurant search and discovery app that provides in-depth information for over 1.4 million restaurants globally, will today complete the transition of Australian users following itsUSD 52 million acquisition of Urbanspoon at...

2015-06-01 05:00 2667

Blogging Your Business: Importance of Consistent Blog Maintenance

NEW YORK, May 29, 2015 /PRNewswire/ -- Incorporating a company blog into a small business marketing strategy can be an effective way to distinguish your company from the competition, position yourself as a thought leader and promote brand awareness within your audience. While consistently creatin...

2015-05-29 02:14 2193

Baihe.com Offers Free Of Charge Communication Services For Members

BEIJING, May 28, 2015 /PRNewswire/ -- Baihe.com, a pioneer of real-name dating services inChina, on 20 May announced official launch of free of charge communication services for its members. Starting from 22 May, Baihe.com members will be able to communicate with other members free of charge inst...

2015-05-28 13:35 2004

Stepping into a Reporter's Shoes: Top Ways that Journalists Use Social Media

NEW YORK, May 28, 2015 /PRNewswire/ -- With social media becoming so prevalent and for journalists who can't be everywhere at all times, these platforms have become an invaluable tool for reporters and they continue to change the way that news is gathered and consumed. Journalists have adapted qu...

2015-05-28 02:33 1582

9 Book Promotion Tips that Lead to More Sales

NEW YORK, May 22, 2015 /PRNewswire/ -- The process of writing and publishing a book can be likened to that of a relay race: the first leg is spent researching and writing your book – which can take months if not years to complete – and the last leg – one that can be the most tiring as you approac...

2015-05-22 01:31 2778

5 Tips for Using Data Analytics to Grow Your Small Business

NEW YORK, May 21, 2015 /PRNewswire/ -- Small Business marketers have long been aware of the importance of compiling customer analytics - how else can you gain useful insight into the minds of your consumers and uncover ways to better support your company? There are many different ways that small ...

2015-05-21 02:47 1558

Blurred Lines - Finding Clarity with Your Audience in the Fight for Time & Attention

HONG KONG, May 15, 2015 /PRNewswire/ -- Did you know the average human adult has an eight-second attention span, compared to a goldfish that actually has a longer attention span of nine seconds ? What does this mean for PR & Marketing commun...

2015-05-15 20:41 2121

4 Million Gay Men are Beaten Every Year

AMSTERDAM, May 15, 2015 /PRNewswire/ -- * PlanetRomeo introduces the first global country ranking Gay Happiness Index   PlanetRomeo announces their groundbreaking Gay Happiness Index (GHI) to be launched17 May 2015 on the International Day Against Homophobia (IDAHOT). Contrary to what the inde...

2015-05-15 13:39 2927

Boost Your Business: 3 Ways to Track Influencer Marketing

NEW YORK, May 15, 2015 /PRNewswire/ -- Given that social media has enabled peer recommendations to play a much larger role in purchasing decisions, incorporating influencer engagement as part of your small business growth strategy is an excellent way to increase brand awareness and drive discove...

2015-05-15 03:11 2093

The 117th Canton Fair "A Better Than Ever Trade Environment Boosts Business in Key Areas"

GUANGZHOU, China, May 14, 2015 /PRNewswire/ -- Closing on May 5, the 117th installment of the Canton Fair -China's most prestigious and profitable trade event - showed encouraging year-on-year growth in the number of attending buyers fromAsia, the Americas, Africa and Oceania. The number of buyer...

2015-05-14 15:04 1973
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