Advertising
LeadSquared secures $153mn from WestBridge Capital; Turns Unicorn
ATLANTA, June 24, 2022 /PRNewswire/ -- Sales automation platform, LeadSquared
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in Brand Favorability and Purchase Intent
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and brand outcomes NEW YORK, June 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released 'Ad Context & Attent...
Acclime announces strategic expansion into India with acquisition of CIBC
HONG KONG, June 23, 2022 /PRNewswire/ -- Asia Pacific's premier corporate services provider, Acclime, has announced its strategic expansion intoIndia with the acquisition of leading corporate services consultancy, Concept International Business Consulting (CIBC). Co-Founder and CEO of Acclime, M...
PR Newswire's APAC Media Landscape 2022 Report Shares Top Industry Trends and Developments in the Region
HONG KONG, June 23, 2022 /PRNewswire/ -- PR Newswire, the leading global provider of news distribution and earned media software and services, launched its APAC Media Landscape 2022 report today. The report offers comprehensive insights into trends and developments in the media industry across 9 ...
CNN's 'Mission: Ahead' meets the innovators transforming the world of human mobility
Special coverage airs June 20-24, with a 30-minute program airing June 25-27
HONG KONG, June 22, 2022 /PRNewswire/ -- This month on 'Mission: Ahead'
ADVERTISING'S LEADERS SET PATHWAY TO NET ZERO INDUSTRY WORLDWIDE
Ad Net Zero Expansion Led By Advertisers, Agency Groups, Media & Trade Bodies Companies Invited to Join Global Efforts To Drive Rapid Change CANNES, France, June 22, 2022 /PRNewswire/ -- Leaders from many of the largest companies and associations in the world's advertising industry have announce...
Celonis Selects Movable Ink for Scaled 1:1 Content Personalization
NEW YORK, June 21, 2022 /PRNewswire/ -- Movable Ink, the leading global software content personalization provider, announces it has been selected by Celonis, the global leader in execution management, to power personalization across its marketing program. Celonis is one of the world's few 'decaco...
IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at theCannes Lions International Festival of Creativit...
DEFY DIMENSIONS WITH SHUTTERSTOCK'S 3D GALLERY EXPERIENCE POWERED BY TURBOSQUID AT CANNES LIONS
Includes Interactive 3D Animated Entrance Installation, Exclusive Portrait Studio and 3D Marketplace Showcase NEW YORK, June 17, 2022 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), one of the leading global creative platforms for transformative brands and media companies, today announced ...
HAVAS HEALTH & YOU APPOINTS ELIZABETH EGAN OF HAVAS LYNX TO CEO, HH&Y EUROPE
Appointment Bolsters Capabilities in Fast-Growing European Market Alongside New Havas Lynx Group Leadership NEW YORK, June 17, 2022 /PRNewswire/ -- To support a region that has doubled in size since 2017 and has won over 60% of its pitches in the last year alone, Havas Health & You (HH&Y) today ...
CommsEase Introduces World's First AI Howling Detection Solution, Recognized in ICASSP 2022
HANGZHOU, China, June 16, 2022 /PRNewswire/ -- CommsEase continues to innovate in real-time communication. The Audio Lab's academic research, called "A Neural Network-based Howling Detection Method for Real-time Communication Applications," was accepted by ICASSP 2022. ICASSP (International Conf...
Spotify and IAS Join Forces to Establish A Brand Safety Solution for Podcast Advertisers
Global Media Agency UM Worldwide will be part of the development and testing of this first-of-its kind brand safety tool SYDNEY, June 16, 2022 /PRNewswire/ -- Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) today announced a new partnership to establish a third-party brand safety solu...
H3C Kicks Off the Digital Tour 2022 in Japan, Embracing New Opportunities in the Global Digital Economy
TOKYO, June 15, 2022 /PRNewswire/ -- H3C, a leader in digital solutions, kicked
off its Digital Tour 2022 inJapan recently. Themed "Together, For A Digital
Future", the event aims to empower the digital transformation of customers and
partners inJapan.
Kaddra announces the start of $5 million Series A funding, strategic hires and acceleration of European expansion.
By expanding its mobile marketing technology to Europe, Kaddra is positioning itselfas the global leader in mobile retargeting. LONDON, June 15, 2022 /PRNewswire/ -- Kaddra announces today it has started its Series A roadshow to support its growth inEurope, build machine learning with mobile dev...
Folloze and repliCMO to Offer Innovative B2B Revenue Solutions that Help Marketing Leaders Navigate New Digital-Selling Realities
Alliance will empower in-house marketing and revenue teams in APAC region to
deliver the personalized digital-buyer experiences that fuels predictable growth
SINGAPORE and FOSTER CITY, Calif., June 15, 2022 /PRNewswire/ -- Folloze
Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed
SYDNEY, June 14, 2022 /PRNewswire/ -- Blis
Top Sales Executives to Attend 4th Annual Sales Team Accelerator Retreat: A Frost & Sullivan Executive MindXchange this June in New York
This event enables key sales executives to come together to improve communication strategies, productivity, and effectiveness SAN ANTONIO, June 13, 2022 /PRNewswire/ -- Frost & Sullivan will host an eye-opening one-day experience for sales executives at its4th Annual Sales Team Accelerator Retre...
Vincic Advisors Announces Rebranding, Changes Name to Oakstrom Advisors
TORONTO, June 13, 2022 /PRNewswire/ -- Vincic Advisors, ("the Company") an international leader in delivering investor relations and capital markets outreach services, has completed a rebranding process in response to the evolution of its business and a renewal of its corporate vision. In additio...
UniPin and Moonton Announce Partnership for the Most Anticipated Mobile Legends: Bang Bang Southeast Asia Cup Tournament, MSC 2022
KUALA LUMPUR, June 9, 2022 /PRNewswire/ -- UniPin as a leading digital
entertainment service enabler inSoutheast Asia is pleased to announce a new
partnership with MOONTON Games.
JACK MORTON APPOINTS NEW MANAGING DIRECTOR OF ASIA
Phil Boyle Rejoins Agency to Oversee Asian Operations SINGAPORE, June 9, 2022 /PRNewswire/ -- Jack Morton, the global brand experience agency today announced it has bolstered the leadership of its operation inAsia with the appointment of Phil Boyle as SVP, Managing Director. Boyle, who will be ...
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