Advertising
SMU publishes first peer-reviewed study on consumer acceptance of lab-grown meat among Singapore consumers
Singaporeans have greater acceptance of lab-grown meat compared to Americans, due to stronger social image eating motivations. SINGAPORE, March 14, 2022 /PRNewswire/ -- The Singapore Management University (SMU) has published a study, "A cross-country investigation of social image motivation and ...
2022-03-14 11:22
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HUAWEI Ads showcases enhanced ad features and services at MWC 2022 to empower advertisers via its end-to-end industry-specific ad solutions
SINGAPORE, March 14, 2022 /PRNewswire/ -- Huawei Mobile Services (HMS) returned
to Mobile World Congress (MWC) 2022, showcasing the enhanced ad features and
services of its programmatic digital advertising platform – HUAWEI Ads, which
ran from 28 February to 3 March inBarcelona, Spain.
2022-03-14 10:30
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Bounty Media wins Procter & Gamble vGrow initiative, also completes first close of USD$1.5m Pre-A round, USD$10m valuation
SINGAPORE, March 10, 2022 /PRNewswire/ -- Bounty Media, a DataTech company with a zero-party deep data platform that empowers consumers and the brands they trust announces that it has won first place in Procter & Gamble Thailand's search for bleeding edge innovation addressing the Ad world's sear...
2022-03-10 17:04
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Sojern and Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue
SAN FRANCISCO, March 9, 2022 /PRNewswire/ -- Sojern, a digital marketing platform built for travel marketers, andOaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings. "Sojern is committed to help...
2022-03-09 19:00
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Dable appoints Head of Business Development in mainland China and Hong Kong to speed up its expansion in Greater China
SEOUL, South Korea, March 8, 2022 /PRNewswire/ -- Dable
2022-03-08 08:00
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Budget Direct Insurance reaches out to concerned employees at competitor's insurance firm
SINGAPORE, March 2, 2022 /PRNewswire/ -- News that AXA Insurance Pte Ltd (AXA
Singapore) is exiting its general insurance business, has prompted an online
insurer to invite concerned employees and customers to get in touch.
2022-03-02 17:19
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Singapore's 'The Celeb Net' Launches the World's First Celebrity Marketplace Platform in Malaysia
KUALA LUMPUR, Malaysia, March 2, 2022 /PRNewswire/ -- In this era, celebrity marketing is essential for increasing brand visibility, equity and ultimately volume of sales. The Celeb Net, aSingapore-based start-up, has launched the world's first celebrity marketplace platform to make celebrities m...
2022-03-02 13:37
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Asiaray-Operated DOOH Screens on Singapore Thomson-East Coast Line Now Programmatically Available Via Hivestack
HONG KONG, March 1, 2022 /PRNewswire/ -- Asiaray Media Group Limited ("Asiaray" or the "Group"; stock code: 1993), an outstanding out-of-home ("OOH") media company with a strategic focus on mega transport advertising media management, including airport, metro line, and high-speed rail line, has a...
2022-03-01 15:55
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PLDT, Smart and PayMaya top Philippines' Oscars of public relations
MANILA, Philippines, March 1, 2022 /PRNewswire/ -- PLDT and Smart have maintained the group's winning streak at the Public Relations Society of the Philippines' Anvil Awards, receiving top honors for the second straight year at thecountry's Oscars of public relations. In a virtual ceremony held ...
2022-03-01 15:07
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Bangkok Dusit Medical Services embarks on sponsorship campaign with CNN focused on global health issues and healthy living
HONG KONG, March 1, 2022 /PRNewswire/ -- Bangkok Dusit Medical Services Public
Company Limited (BDMS), the largest healthcare network inThailand, is extending
its long-standing partnership with CNN International Commercial (CNNIC) with
the sponsorship of 'Vital Signs
2022-03-01 09:00
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Southeast Asia Moving Towards a New Model of TV Consumption as More than One in Three Viewers Stream OTT
* 200 million users in the region stream 9.7 billion hours of OTT content per month * Millennials and Gen Zers are driving the shift towards ad-supported OTT and dictating top content trends * Singapore records highest OTT penetration in the region; one in two viewers now streams OTT SINGAP...
2022-02-28 10:00
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yoboo participates in the 3.3 promotions: dedicated to helping Southeast Asian families achieve medical feeding
MANILA, Philippines, Feb. 25, 2022 /PRNewswire/ -- From 3.3 to 3.5, yoboo will be sharing a series of medical feeding tips and offering great discounts on the Southeast Asian e-commerce platforms shopee and lazada. As a Japanese artisan brand, yoboo has been working in the mother and baby field f...
2022-02-25 20:37
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RTB House boosts presence in APAC, appoints Shien Zhu as VP of Branding Sales APAC
SINGAPORE, Feb. 25, 2022 /PRNewswire/ -- RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced Shien Zhu, a seasoned digital advertising expert, will join theTokyo office as VP of Branding Sales APAC. In his new role, Zhu will ove...
2022-02-25 15:00
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Nativex Becomes Official Kwai for Business Marketing Partner
GUANGZHOU, China, Feb. 24, 2022 /PRNewswire/ -- Nativex has recently announced its global advertising partnership with Kwai for Business as an official marketing partner. As an official marketing partner, Nativex will provide advertisers around the world with campaign management and mobile growth...
2022-02-24 18:32
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Online Launch Ceremony of the 4th HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme
* The Annual Signature Event for Hong Kong's Digital Advertising & Publishing Industries * Announcement of the 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers * Pushing the Boundaries of Creativity & Inspiring New Ways of Marketing HONG KONG, Feb. 24, 2022 /PRNew...
2022-02-24 15:00
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Spikes Asia partners with Campaign Asia to host a virtual festival for the creative community
HONG KONG, Feb. 24, 2022 /PRNewswire/ -- Spikes Asia X Campaign: The Experience
is set to welcome over 1500 attendees when it takes place virtually thisMarch 1
st – 3rd.
2022-02-24 11:41
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TOGETHER GROUP CREATES AN INDUSTRY-LEADING GROUP OF AGENCIES SPECIALISING IN LUXURY AND LIFESTYLE
LONDON and NEW YORK, Feb. 23, 2022 /PRNewswire/ -- Together Group, a global group of industry-leading agencies focused on the luxury and lifestyle sectors, today announced the acquisition of significant stakes in five founder-led companies to secure its position as a full-service solution for the...
2022-02-23 19:02
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ComplianceAsia Launches ESG Consulting Services
SINGAPORE, Feb. 23, 2022 /PRNewswire/ -- ComplianceAsia
2022-02-23 14:16
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Nearly 9 in 10 Singapore consumers spend over two hours a day scrolling through social media on mobile, IAS study finds
* 99% of online consumers use at least one social media account * 89% have engaged with an ad on social media; 29% purchased a product/service advertised * 99% hold social platforms and brands/advertisers responsible for ads appearing next to unsafe content SINGAPORE, Feb. 23, 2022 /PRNewswi...
2022-02-23 08:01
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Nearly 8 out of 10 online Australian consumers have engaged with a social media ad in the past year - IAS study reveals
SYDNEY, Feb. 23, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a
global leader in digital media quality, has released its2022 Social Ads and
Consumer Perception
2022-02-23 06:30
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Week's Top Stories
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Mastercard elevates premium travel with Asia Pacific's first Taste by Priceless dining club at Hong Kong International Airport
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China Yuchai International Announces Unaudited 2026 First Half-Year Financial Results
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