Advertising
Helsinki celebrates culture and design in 2022
HELSINKI, Dec. 20, 2021 /PRNewswire/ -- Support for events and the arts are markers of strong civil society. Events and culture can restore wellbeing, trust and a sense of unity amid the ongoing Covid-19 pandemic. Dynamic event and cultural sectors of society are in line with the Helsinki City St...
Impartner Announces 6th Annual Global Awards
Illumina, Mambu, Nintex, Proofpoint and Zebra honored with Impartner Catalyst Award for channel program excellence SALT LAKE CITY, Dec. 17, 2021 /PRNewswire/ -- Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today announced it...
Trip.com Group's travel content marketing gears up for 2022
MACAO, Dec. 17, 2021 /PRNewswire/ -- Trip.com Group, a leading global travel
service provider, hosted its2021 Global Partner Summit
XCMG Climbs in World's 500 Most Influential Brands Rankings
BEIJING, Dec. 16, 2021 /PRNewswire/ -- XCMG (SHE:000425) has been named one of
the World's 500 Most Influential Brands by World Brand Lab for three
consecutive years, with a new 2021 ranking of 395, up 14 places from last year.
Fingerpaint Acquires London-Based Data and Analytics Firm Engage, Solidifying Its Global Footprint
SARATOGA SPRINGS, N.Y. and LONDON, Dec. 14, 2021 /PRNewswire/ -- Fingerpaint, biopharma's global commercialization partner for analytics-enabled integrated solutions, announced it acquiredEngage, a London-based, award-winning, data and analytics–enabled healthcare marketing firm. Details of the t...
World-leading media agencies partner with Hivestack to deliver programmatic digital out of home (DOOH) for advertisers in Hong Kong
Hivestack strengthens its Demand Side Platform (DSP) business in Hong Kong through new partnerships with GroupM, Xaxis, Publicis, Havas and dentsu internationalHong Kong HONG KONG and MONTREAL, Dec. 14, 2021 /PRNewswire/ -- Hivestack, the world's largest, independent, programmatic digital out of...
Frost & Sullivan Recognizes AdTheorent for Highly Differentiated Performance-First and Privacy-Forward Programmatic Advertising Solutions
AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious recognitionin Frost & Sullivan's 60-year history SAN ANTONIO, Dec. 13, 2021 /PRNewswire/ -- Based on its recent market analysis of the North American d...
Wipro Expands Sports, Entertainment, Retail and Transport Offerings with Launch of Wipro VisionEDGE Solution
NEW YORK and BANGALORE, India, Dec. 13, 2021 /PRNewswire/ -- Wipro Limited (NYSE: WIT) (BSE: 507685) (NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced Wipro VisionEDGE, a dynamic digital signage and omni channel advertising s...
Hivestack, Solmate Media partnership brings programmatic DOOH to Taiwan for the first time
Premium DOOH network, Solmate, has selected Hivestack as its Supply Side Platform (SSP) to offer unparalleled audience targeting for programmatic buyers acrossTaiwan TAIWAN and MONTREAL, Dec. 13, 2021 /PRNewswire/ -- Solmate Media, a pioneering DOOH media owner inTaiwan, today announced a partne...
Integral Ad Science and Mediaocean Partner to Transform Campaign Management
MUMBAI, India, Dec. 10, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, a...
Eagle Eye powers Pret A Manger's Loyalty Beta Trial 'Pret Perks'
LONDON, Dec. 9, 2021 /PRNewswire/ -- Eagle Eye, the global marketing technology company, is delighted to announce that Pret A Manger's new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform. This innovative loyalty beta programme builds upon the success of Pret's Coffee S...
HUAWEI Ads Secures App Growth Awards Win
BERLIN, Dec. 8, 2021 /PRNewswire/ -- HUAWEI Ads has secured a win at this year's
App Growth Awards
Olay celebrates fearless healthcare frontliners with USD $1.9 million donation as part of a new campaign
SINGAPORE, Dec. 8, 2021 /PRNewswire/ -- Skincare brand, Olay, announced today the launch of a new appreciation campaign for healthcare workers inSingapore as they continue in the battle against COVID-19. As part of the campaign, it has donated USD$1.9 million worth of Olay products to healthcare ...
2021 The 3rd Beijing International Public Service Advertisement Conference themed Shedding A Spotlight On Public Service Communications kicks off
BEIJING, Dec. 8, 2021 /PRNewswire/ -- Under the aegis of the National Radio and Television Administration ofChina and the People's Government of Beijing Municipality, 2021 The 3rd Beijing International Public Service Advertisement Conference themed Shedding A Spotlight On Public Service Communic...
The Macallan Debuts the Macallan Experience in Shanghai, the Brand's Largest Consumer Engagement Experience Ever
* The Macallan Experience marks a milestone this December as it launches The Macallan Experience showcase inShanghai; the largest ever showcase of its kind for the brand in the world. * Sitting on a 4,000 square meter exhibition space at the Museum of Contemporary Art Shanghai (MoCA), visitor...
Asia Podcast Festival 2021 is Successfully Held
SINGAPORE, Dec. 8, 2021 /PRNewswire/ -- A crowd of close to 1,000 participants composed of creatives, podcast industry professionals, and aspiring podcasters gathered online to celebrate the Asia Podcast Festival 2021. Held virtually from the 6th of November to3rd December 2021, the event started...
Vayyar to provide fall detection powered by touchless technology compatible with new Amazon Alexa Together service
Sensors based on 4D imaging radar can instantly identify falls, and prompt Alexa to ask if the user wants to call the Urgent Response emergency helpline and notify a caregiver. - Vayyar Care is a camera-free solution that provides round-the-clock protection for seniors living at home, while main...
ViacomCBS and CJ ENM Announce Global Strategic Partnership
Comprehensive Deal to Deliver World-Class Entertainment Across Streaming Platforms Paramount+ to Debut in Asia As Exclusive Bundle with TVING in 2022 NEW YORK and SEOUL, Korea, Dec. 7, 2021 /PRNewswire/ -- ViacomCBS (NASDAQ: VIACA, VIAC) and CJ ENM today announced a new strategic partnership tha...
New Clarivate Report Reveals Luxury Brands are Accelerating Digital Transformation to Meet Demands of Changing World
LONDON, Dec. 7, 2021 /PRNewswire/ -- Clarivate Plc (NYSE:CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new report,Luxury brands: Re-calibrating brand strategies for a changing world. Luxury brands are re-calibrating and...
Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings
Acquisition will add ability to optimize messaging and delivery to targeted audiencesfor maximum campaign effectiveness DALLAS, Dec. 6, 2021 /PRNewswire/ -- Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, ...
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