Advertising

Fingerpaint Acquires London-Based Data and Analytics Firm Engage, Solidifying Its Global Footprint

SARATOGA SPRINGS, N.Y. and LONDON, Dec. 14, 2021 /PRNewswire/ -- Fingerpaint, biopharma's global commercialization partner for analytics-enabled integrated solutions, announced it acquiredEngage, a London-based, award-winning, data and analytics–enabled healthcare marketing firm. Details of the t...

2021-12-14 19:00 3927

World-leading media agencies partner with Hivestack to deliver programmatic digital out of home (DOOH) for advertisers in Hong Kong

Hivestack strengthens its Demand Side Platform (DSP) business in Hong Kong through new partnerships with GroupM, Xaxis, Publicis, Havas and dentsu internationalHong Kong HONG KONG and MONTREAL, Dec. 14, 2021 /PRNewswire/ -- Hivestack, the world's largest, independent, programmatic digital out of...

2021-12-14 08:00 4402

Frost & Sullivan Recognizes AdTheorent for Highly Differentiated Performance-First and Privacy-Forward Programmatic Advertising Solutions

AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious recognitionin Frost & Sullivan's 60-year history SAN ANTONIO, Dec. 13, 2021 /PRNewswire/ -- Based on its recent market analysis of the North American d...

2021-12-13 21:00 2105

Wipro Expands Sports, Entertainment, Retail and Transport Offerings with Launch of Wipro VisionEDGE Solution

NEW YORK and BANGALORE, India, Dec. 13, 2021 /PRNewswire/ -- Wipro Limited (NYSE: WIT) (BSE: 507685) (NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced Wipro VisionEDGE, a dynamic digital signage and omni channel advertising s...

2021-12-13 20:57 4702

Hivestack, Solmate Media partnership brings programmatic DOOH to Taiwan for the first time

Premium DOOH network, Solmate, has selected Hivestack as its Supply Side Platform (SSP) to offer unparalleled audience targeting for programmatic buyers acrossTaiwan TAIWAN and MONTREAL, Dec. 13, 2021 /PRNewswire/ -- Solmate Media, a pioneering DOOH media owner inTaiwan, today announced a partne...

2021-12-13 09:00 4186

Integral Ad Science and Mediaocean Partner to Transform Campaign Management

MUMBAI, India, Dec. 10, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, a...

2021-12-10 11:30 2807

Eagle Eye powers Pret A Manger's Loyalty Beta Trial 'Pret Perks'

LONDON, Dec. 9, 2021 /PRNewswire/ -- Eagle Eye, the global marketing technology company, is delighted to announce that Pret A Manger's new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform. This innovative loyalty beta programme builds upon the success of Pret's Coffee S...

2021-12-09 17:00 2004

HUAWEI Ads Secures App Growth Awards Win

BERLIN, Dec. 8, 2021 /PRNewswire/ -- HUAWEI Ads has secured a win at this year's App Growth Awards . HUAWEI Ads secures App Growth Awards Win at App Promotion Summit Held in Berlin as part of...

2021-12-08 20:00 5019

Olay celebrates fearless healthcare frontliners with USD $1.9 million donation as part of a new campaign

SINGAPORE, Dec. 8, 2021 /PRNewswire/ -- Skincare brand, Olay, announced today the launch of a new appreciation campaign for healthcare workers inSingapore as they continue in the battle against COVID-19. As part of the campaign, it has donated USD$1.9 million worth of Olay products to healthcare ...

2021-12-08 19:35 4214

2021 The 3rd Beijing International Public Service Advertisement Conference themed Shedding A Spotlight On Public Service Communications kicks off

BEIJING, Dec. 8, 2021  /PRNewswire/ -- Under the aegis of the National Radio and Television Administration ofChina and the People's Government of Beijing Municipality, 2021 The 3rd Beijing International Public Service Advertisement Conference themed Shedding A Spotlight On Public Service Communic...

2021-12-08 16:00 495

The Macallan Debuts the Macallan Experience in Shanghai, the Brand's Largest Consumer Engagement Experience Ever

* The Macallan Experience marks a milestone this December as it launches The Macallan Experience showcase inShanghai; the largest ever showcase of its kind for the brand in the world. * Sitting on a 4,000 square meter exhibition space at the Museum of Contemporary Art Shanghai (MoCA), visitor...

2021-12-08 13:29 4414

Asia Podcast Festival 2021 is Successfully Held

SINGAPORE, Dec. 8, 2021 /PRNewswire/ -- A crowd of close to 1,000 participants composed of creatives, podcast industry professionals, and aspiring podcasters gathered online to celebrate the Asia Podcast Festival 2021. Held virtually from the 6th of November to3rd December 2021, the event started...

2021-12-08 11:10 2733

Vayyar to provide fall detection powered by touchless technology compatible with new Amazon Alexa Together service

Sensors based on 4D imaging radar can instantly identify falls, and prompt Alexa to ask if the user wants to call the Urgent Response emergency helpline and notify a caregiver. - Vayyar Care is a camera-free solution that provides round-the-clock protection for seniors living at home, while main...

2021-12-07 22:11 4303

ViacomCBS and CJ ENM Announce Global Strategic Partnership

Comprehensive Deal to Deliver World-Class Entertainment Across Streaming Platforms Paramount+ to Debut in Asia As Exclusive Bundle with TVING in 2022 NEW YORK and SEOUL, Korea, Dec. 7, 2021 /PRNewswire/ -- ViacomCBS (NASDAQ: VIACA, VIAC) and CJ ENM today announced a new strategic partnership tha...

2021-12-07 21:30 6257

New Clarivate Report Reveals Luxury Brands are Accelerating Digital Transformation to Meet Demands of Changing World

LONDON, Dec. 7, 2021 /PRNewswire/ -- Clarivate Plc (NYSE:CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new report,Luxury brands: Re-calibrating brand strategies for a changing world. Luxury brands are re-calibrating and...

2021-12-07 16:46 3258

Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising Solutions Offerings

Acquisition will add ability to optimize messaging and delivery to targeted audiencesfor maximum campaign effectiveness DALLAS, Dec. 6, 2021 /PRNewswire/ -- Dynata, the world's largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, ...

2021-12-07 00:03 2588

The Korea Herald introduces: Seoul Business Agency to host "2021 TRADE WEEK" from December 7 to 10

SEOUL, South Korea, Dec. 6, 2021 /PRNewswire/ -- Following announcement covered by koreaherald.com, the Seoul Business Agency (SBA) will host the2021 TRADE WEEK in a hybrid online and offline format fromDecember 7 to 10 on Sebitseom Island inSeoul. SBA is a city-run agency that supports overseas ...

2021-12-06 17:48 4449

Integral Ad Science Enhances Context Control for Advertisers and Publishers Globally

JAKARTA, Indonesia, Dec. 6, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placeme...

2021-12-06 08:32 2556

Integral Ad Science Enhances Context Control for Advertisers and Publishers Globally

MUMBAI, India, Dec. 3, 2021  /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements....

2021-12-03 11:31 2541

Scala Announces the Release of Flagship Digital Signage Platform Scala Enterprise 12.60

MALVERN, Pa., Dec. 3, 2021 /PRNewswire/ -- Scala today announced the latest release of its flagship digital signage platform, Scala Enterprise version 12.60, which delivers unparalleled fidelity into network health for enterprises deploying Scala technology at scale. Scala, part of the STRATACACH...

2021-12-03 05:07 2998
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