Advertising

AB Tasty Announces New Brand Identity, Embracing Position as the Premier Partner in Experience Optimization

Following a year of growth and technology acquisitions, AB Tasty unveils a new look and brand personality. NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AB Tasty announced today a new brand identity aligned with their "test and learn" culture that is reshaping experience optimization through innovatio...

2024-02-27 22:00 2308

France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics-with Americans Leading the Charge

SAN FRANCISCO, Feb. 27, 2024 /PRNewswire/ -- Sojern, the leading digital marketing platform built for travel, today shares its latest travel data* ahead of the 2024 Summer Olympics. Slated to be held inParis, France from 26 July - 11 August 2024, the summer Olympic games will bring together 10,50...

2024-02-27 19:00 4049

Reputation Advisors International Welcomes New Members

NEW YORK, Feb. 23, 2024 /PRNewswire/ -- Reputation Advisors International (RAI), a worldwide association of distinguished communications professionals, welcomesNathalie Bergeron of Nota Bene Stratégie of Montreal and Eric Rose of  EKA PR of Los Angeles as the network's newest members. The additio...

2024-02-23 04:45 2142

Stagwell Adds Philippines-Based Gaming and Experience Design Agency Octopus&Whale to Global Affiliate Program

NEW YORK and MANILA, Philippines, Feb. 22, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Octopus&Whale, a Philippines-based game and experience design agency that helps companies parlay ideas into immersive communications, to its fast-...

2024-02-22 08:04 4378

Valvoline™ Global Operations launches 5th annual Mechanics Month campaign

LEXINGTON, Ky., Feb. 21, 2024 /PRNewswire/ -- Valvoline Global, a worldwide leader in automotive and industrial solutions, launches its 5th annual Mechanics Month in March, a campaign to support and celebrate the value of mechanics around the world. This year, Mechanics Month will be centered ar...

2024-02-21 23:00 2383

iKala Revolutionizes Influencer Marketing with KOL Radar Updates, Elevating Cross-Border Marketing Efficiency

KOL Radar introduces "Audience Authenticity Detection," "Competitor Analysis," and integrates "Korean Influencer Profiles" to enhance brand productivity and safety. TAIPEI, Feb. 21, 2024 /PRNewswire/ -- iKala, a leading AI transformation solutions provider, announces three significant updates to...

2024-02-21 11:00 4389

Appier powers Be Group's growth in Vietnam's competitive multi-service app industry

HO CHI MINH CITY, Vietnam, Feb. 20, 2024 /PRNewswire/ -- Appier has joined forces withBe Group , a prominent player in Vietnam's multi-service application sector, to help drive the Vietnamese brand's business growth and user engagement. Be Group, known for its Be app that o...

2024-02-20 14:00 3868

CIS AdTech giant Qbigtech rolls out the AdRu agency to assist Chinese brands entering the CIS market

SHANGHAI, Feb. 16, 2024 /PRNewswire/ -- Against the backdrop of record growth in trade turnover between CIS countries andChina, an increasing number of Chinese brands and marketplaces are seeking to enter this market and strengthen their positions there. Success in the market is based on effectiv...

2024-02-17 03:13 4700

Exciting acquisition announcement: HH Global to acquire Displayplan to enhance customer experience for global brands

HH Global to announce the signing of an agreement to fully acquire Displayplan Ltd LONDON, Feb. 13, 2024 /PRNewswire/ -- HH Global and Displayplan  As the world's most impactful partner to organizations seeking stronger more sustainable growth, HH Global is a leader in tech-enabled creative pro...

2024-02-13 17:00 2573

Monotype's Type Trends Report Reveals Generative AI, Rave Music, and Classic Serifs Influencing 2024 Brand Design

WOBURN, Mass., Feb. 9, 2024 /PRNewswire/ -- Monotype , a global leader in type and technology, has released its highly anticipated fourth annual Type Trends Report. The report, curated by Monotype Creative Type Designer Jordan Bell and Creative Type DirectorDamien Collo...

2024-02-09 02:30 4444

Third Hemisphere raises capital for APAC expansion; appoints Jonathan Younger as Advisory Chair; makes 4 senior appointments

SYDNEY, Feb. 7, 2024 /PRNewswire/ -- Specialist climate, tech, and finance PR & Marketing agencyThird Hemisphere has raised capital to expand into APAC in coming months, with the round led by M&C Partners and Stockhead cofounderJonathan Younger alongside othe...

2024-02-07 10:00 3197

FNP.sg's Vibrant OOH Branding Campaign Spurs Exceptional Growth in Singapore

SINGAPORE, Feb. 7, 2024 /PRNewswire/ -- FNP.sg, (formerly Ferns N Petals), is celebrating a remarkable surge in business, thanks to its innovative advertising campaign. The company, one of the world's leading gifting brands, has seen its website traffic nearly triple and sales more than double, ...

2024-02-07 08:15 3788

TopOn mediation platform now officially supports Google partner bidding (Beta)

Maximize The Revenue: All Publishers Can Now Access Google Bidding with TopOn Mediation GUANGZHOU, China, Feb. 6, 2024 /PRNewswire/ -- We're excited to share with all our publishers that publishers can now use Google partner bidding (Beta) with TopOn mediation platform to optimize ad revenue str...

2024-02-06 11:30 5431

CARiNG Pharmacy Awarded Gold in Esteemed Putra Aria Brand Awards 2023 in Retail Category

KUALA LUMPUR, Malaysia, Feb. 5, 2024 /PRNewswire/ -- CARiNG Pharmacy proudly announced its victory at the second edition of the prestigious Putra Aria Brand Awards 2023, securing the coveted Gold Award in the Retail Category in recognition of its outstanding contributions to the retail industry. ...

2024-02-05 17:31 2834

PR Newswire Strengthened its Distribution Network with the addition of 325 New Content Partners in Asia Pacific

* 325 content partners were added in 2023, bringing the total number to a whopping 2.2K+ in APAC * 13K more journalists have opted in to receiving press releases from the wire service provider in real-time, bringing the total to100K active contacts in APAC HONG KONG, Feb. 2, 2024 /PRNewswire/...

2024-02-02 14:38 7247

Raising the Bar, SMARTIES™ APAC 2023 Showcases the Great Minds of Marketing at the 12th Anniversary Event

Celebration of Talent: this renowned award recognizes marketing masterminds who resonate locally and drive global change SINGAPORE, Feb. 2, 2024 /PRNewswire/ -- MMA Global APAC, is elated to celebrate the12th SMARTIES™ APAC Awards, the world's first marketing award honoring and awarding outstand...

2024-02-02 10:35 3215

DORITOS® Launches First International Brand Platform, 'For the Bold in Everyone'

The platform includes multiple humorous commercial films from BAFTA Award-winning director Gary Freedman inspiring people to re-examine their biases, igniting a world of bold self-expression. NEW YORK, Feb. 2, 2024 /PRNewswire/ -- Doritos is debuting the brand's first-ever unified international ...

2024-02-02 06:00 3449

Shutterstock Acquires Backgrid Celebrity News Network

Acquisition Expands the Reach of Exclusive, High Quality Candid Entertainment News andArchival Content from the World's Top Photographers NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform connecting brands and businesses to high-quality co...

2024-02-02 00:00 67783

Richardson Sales Performance Acquires e4enable

PHILADELPHIA and MANCHESTER, England, Feb. 1, 2024 /PRNewswire/ -- Richardson Sales Performance ("Richardson") today announced its acquisition of e4enable.  Founded in 2019, e4enable is a sales enablement company that shows how seller behaviors are impacting business metrics, guiding revenue lead...

2024-02-01 23:00 2904

Brands Need to Embrace and Support Today's Customer Experience Economy, Findings Detailed in the 2024 Merkle Customer Experience Imperatives

Global research offers insights into how consumers engage with and experience brands.  COLUMBIA, Md., Jan. 29, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first installment of its2024 Customer Experi...

2024-01-29 22:00 1967
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