Advertising

Kantar reveals the most creatively effective digital & TV ads in Southeast Asia

* Creative and effective ads generate more than four times as much profit * Advertising trends: simplicity, escapism, vibrancy and empathy prevail to engage viewers SINGAPORE, May 10, 2023 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company, today reveals the winne...

2023-05-10 11:00 4057

Doceree forms an exclusive partnership with Hello Health Group to strengthen its global footprint; forays into 8 South East Asian markets

The partnership opens a first-of-its-kind service for Hello Health Group's pharmaceutical clients,enabling them to target HCPs with precision and efficiency NEW DELHI, May 10, 2023 /PRNewswire/ -- Doceree , a leading global platform building unprecedented solutions for h...

2023-05-10 11:00 4758

HUAWEI AppGallery announced perks and rewards exclusively for its users

MANILA, Philippines, May 8, 2023 /PRNewswire/ -- HUAWEI AppGallery, one of the world's leading app marketplaces, announced a new promotion exclusively for its users. Users can use their vouchers to offset the cost of their next in-app purchase, making it an attractive deal for avid gamers.

2023-05-08 15:00 2897

ECOMOBI'S NETWORKING EVENT: TOP-NOTCH CONTENT CREATORS GATHERING AT ECONET - GET IN TOUCH

MANILA, Philippines, May 5, 2023 /PRNewswire/ -- The event aimed to strengthen the relationship between content creators, networks, and brands, and it achieved this goal by introducing Passio, an all-in-one monetization platform that empowers content creators to maximize their potential and bring...

2023-05-05 08:30 5333

Hyundai Motor Wins Six iF Design Awards for Innovative Digital Communication Content and CES Exhibition

* iF Design Award honored Hyundai Motor's prominent marketing communication efforts for IONIQ 6 video, digital billboard display, website design and online user experience * The prestigious international competition also recognized Hyundai IONIQ 5 robotaxi global campaign and booth design for...

2023-05-05 07:30 3683

Vpon Big Data Group Teams Up with Hong Kong Soft Drink Brand Mezzanine Makers for Revolutionary AI-Generated Advertising Campaign

TAIPEI, May 3, 2023 /PRNewswire/ -- Vpon Big Data Group (Vpon), the leading big data company inAsia, has successfully developed the AI visual generative system "InVnity", utilizing AI and big data to generate and optimize advertising design and delivery. The system is 10 times more efficient than...

2023-05-03 23:26 3834

Unispace Curates Cutting-Edge "Destination Office" for VaynerMedia's Asia Pacific Headquarters in Singapore

SINGAPORE, May 3, 2023 /PRNewswire/ -- A global leader in creating people-centric spaces, Unispace, today announced the completion of its latest project, VaynerMedia's new 12,000 SQFT Asia Pacific Headquarters inSingapore, located at 1557 Keppel Road, #03-02.VaynerMedia is a contemporary global ...

2023-05-03 17:21 4668

CHARLES & KEITH welcomes Han So Hee to the CHARLES & KEITH Family as its newest ambassador

SINGAPORE, May 3, 2023 /PRNewswire/ -- Actress Han So Hee has been announced as the newest global brand ambassador of CHARLES & KEITH, joining the brand's growing family. CHARLES & KEITH welcomes Han So Hee to the CHARLES & KEITH Family as ...

2023-05-03 14:08 4476

Mixpanel targets 'full user journey' with launch of Marketing Analytics

Marketers can now understand users' complete journey pre- and post-acquisition with Mixpanel SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- Mixpanel, the pioneer of event analytics, is expanding its focus beyond product teams to bring the power of event-based analytics to marketers. Today, marketer...

2023-05-02 23:57 3212

SGS & Co Announces Acquisition by HPS Investment Partners

Enhanced Financial Flexibility will Fuel Strategic Growth for Global Marketing Services Leader LOUISVILLE, Ky., May 2, 2023 /PRNewswire/ -- SGS & Co ("SGS"), a leading global provider of technology-enabled brand design, digital marketing, and packaging artwork services to many of the world's big...

2023-05-02 02:48 2878

BORDERLESS OPPORTUNITIES FOR THE PHILIPPINES TO BOOST BUSINESSES AT PETAL ADS SUMMIT 2023

MANILA, Philippines, April 28, 2023 /PRNewswire/ -- The borderless opportunities to boost local businesses and industries to accelerate the Philippine market were strongly emphasised by notable organisations such as AVOW, AppsFlyer, GroupM and more during the Petal Ads Summit 2023, aptly themed ...

2023-04-28 17:45 3376

MMA Global Asia Pacific Welcomes Entries for 2023 SMARTIES™ Awards, Expands to The Philippines & Thailand

SINGAPORE, April 28, 2023 /PRNewswire/ -- MMA Global Asia Pacific, a not-for-profit marketing trade body, today began welcoming entries for the2023 SMARTIES™ Awards in Asia Pacific, encouraging outstanding, accomplished brands, agencies, and marketers in the region's marketing ecosystem to submit...

2023-04-28 13:39 4153

Moving Walls to Power "MASTRUM" - A Game-Changing Platform by jeki to Revolutionize OOH Advertising in Japan

TOKYO, April 27, 2023 /PRNewswire/ -- Moving Walls has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home (OOH) advertising acrossJapan. The platform powering "MASTRUM" has been developed by Moving Walls, ...

2023-04-27 15:23 3120

Xtend Celebrates Global Launch of AI Ad-Engine with Top Ecommerce Partners from Around The World

Shopee, Tokopedia, Lazada come together for an exclusive preview of the world-class AI first retargeting engine that will enable e-commerce platforms to activate, monetise, and re-engage their users globally. SINGAPORE, April 27, 2023 /PRNewswire/ -- Xtend, a provider of futuristic marketin...

2023-04-27 14:00 3160

Martech platform releases powerful AI-driven omnichannel engagement solution set to disrupt the live chat space

"Talk", an AI-powered omnichannel live chat tool from martech Ortto, will be a "game changer" for businesses, says CEO. SYDNEY, April 27, 2023 /PRNewswire/ -- A new AI-powered, omnichannel engagement tool

2023-04-27 06:47 3200

Major B2B Global Research Study Finds Safety, Trust, and Customer Experience are Crucial for Success in a Competitive and Dynamic B2B Marketplace

Merkle's third B2B Superpowers Index reveals profound shifts in the B2B sector and delivers actionable advice for driving growth and competitive advantage through world-class experiences COLUMBIA, Md., April 26, 2023 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven custom...

2023-04-26 20:30 2503

Forrester Opens Award Nominations In Asia Pacific To Recognize Excellence In B2B Marketing, Sales, And Product Functions

B2B organizations that align their growth engine will be honored at Forrester's B2B Summit APAC SINGAPORE, April 26, 2023 /PRNewswire/ -- Forrester  (Nasdaq: FORR) is opening calls for nominations in Asia Pacific (APAC) for its B2B Return On Integration Honors

2023-04-26 09:00 2548

Yellow.ai launches Dynamic Automation Platform (DAP) with Generative AI, unveils new logo

The rebranding underscores Yellow.ai's vision of delivering autonomous, human-like experiences for customers and employees, powered by generative AI, to accelerate enterprise growth. SAN MATEO, Calif., April 25, 2023 /PRNewswire/ -- Yellow.ai, a global leader in Conversational AI, today announce...

2023-04-25 22:30 3592

HM International Holdings Limited Acquires Controlling Stake in Translation and Localization Company, Into23 Limited

HONG KONG, April 24, 2023 /PRNewswire/ -- Today, HM International Holdings Limited (HM International), a leading provider of content management solutions, announced that it has acquired a controlling stake in Into23 Limited (Into23), a Hong Kong-based translation and localization firm that special...

2023-04-25 09:06 3219

Hepmil Creators' Network to be badged as a TikTok Creative Marketing Partner in the Creator Marketing Specialty

SINGAPORE, April 21, 2023 /PRNewswire/ -- Hepmil Creators' Network (HCN), Southeast Asia's leading digital creator community and part of Hepmil Media Group, announced that it is to be a badged TikTok Creative Marketing partner with a specialty in Creator Marketing.

2023-04-21 09:30 4422
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