One of the first forms of digital content marketing is blogging. Starting in the mid-90s, blogging is a powerful tool to promote content and increase brands’ visibility. According to TechJury, 77% of internet users read blogs and at least 4.4 million blog posts are created daily.
Blog posts are an influential way to gain credibility from consumers. According to a blog readership statistic in 2022, 70% of consumers like brands’ articles more than ads. Branded blog content is also 22 times more effective than a regular display of ads.
Looking at these statistics, it is safe to say that blogs are still thriving in 2023. The continued popularity of blogs is a powerful marketing tool that every brand should utilise in 2023.
To stay ahead of the curve, we’ve consulted with industry professional Shi Hui of IreviewUread, Singapore’s top beauty and lifestyle blogger, to come up with a list of the best 10 trending blog topics creators and brands can leverage in 2023:
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Self-Care
Ever since the pandemic hit the world like a storm, more people are practising self-care regularly. According to a survey by Healio News, 80% of adults said they intend to be more mindful about engaging in regular self-care practises. One of the methods used to practise self-care is mindfulness.
Mindfulness is not only used to enhance one’s life but it is considered to be a popular blogging topic. Creators can record their journey of incorporating mindfulness into their life or give others advice on how to practise mindfulness. Creating a self-care template and plan would be a good way to engage with the audience as well.
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Travel
As the world is adapting to the new normal, more travellers are going to take flight in 2023. There is a projected 20% increase for the global tourism sector as travellers continue to release two to three years’ worth of pent-up demand in the post-pandemic era.
One of the most popular destinations for 2023 is Italy, followed by Western Australia and Japan. With over 70% of travellers researching their travel destination on mobile, creators should ensure their content is mobile-friendly.
TripAdvisor reported that travellers will spend around four weeks researching destination. Their research includes reading reviews of hotels, restaurants, attractions and looking for travel tips. With more people researching their travel destinations in 2023, content creators can leverage this trend and create travel guides or travel videos.
Work From Home
The pandemic has uprooted all pre-existing arrangements and forced the world to have a different perspective when it comes to working. Remote working went from being a foreign concept in the pre-pandemic days to being a permanent arrangement in the post-pandemic world.
Employees with such arrangements were reported to be happier and have a better work-life balance. This led to an increase in productivity and efficiency by 7%.
However, there are some struggles when it comes to working from home. That includes the struggle to maintain boundaries, the lack of self-discipline and the feeling of isolation.
Creators can share their work-from-home experiences and advice on how to overcome these issues.
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Dating
Relationships have always been a hot blog topic to leverage as there are many sub-niche categories for you to choose from. Creators can write about their personal experiences or expand on their views on how dating is perceived in 2023.
In 2023, Gen Zs are taking it to Instagram to find love. According to an Instagram statistic, more people are sending memes as the first message as this form of communication is considered to be more attractive. Users are also more focused on astrology and horoscopes in 2023.
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Sustainability
As public awareness of sustainability increased over the years, consumers are looking for more ways to obtain a more sustainable lifestyle. Some of the hot sustainability topics creators can leverage include: sustainable shopping, social responsibility, green energy and green products.
Creators can expand on the different ways to shop sustainably such as supporting thrift shops and how to choose green products that are not green-washed. Different ways to reduce and recycle are also hot blog topics to leverage in 2023.
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Skincare & Makeup
Makeup has been a form of self-expression since the dawn of time. It is used to build confidence and express the user’s personality. Considered to be a form of art, more people are using experimental and expressive makeup looks to present their authentic selves.
These days, shoppers are more aware of the impacts of climate change. This leads to the increase demand for protective skincare and beauty products. Climate-proof products that can protect users from intense UV rays, air pollution and extreme weather are on the rise as users are looking for more preventive measures to safeguard their skin.
Besides climate-proof products, natural beauty is also a trendy blog topic to leverage in 2023.
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Food
Food blogs come in many different flavours. Some blogs specialise in original food recipes while others specialise in authentic food reviews. Although the competition for this topic is high, creators can choose to focus on a particular niche to stand out.
Educating others about one’s culture through food is a good topic to leverage in 2023. People are more open to trying new cuisine after discovering it on social media. 68% of Gen Z social media users are willing to try food from another culture subsequent to being exposed to them online.
On the other hand, creators can focus on introducing organic food to their audience. This leverages the sustainability trend as well.
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Gamification
Interactivity has always been one of the ways to engage with your audience and capture their interests. This is commonly used in art exhibitions or POV (Point-Of-View) videos. Companies also leverage the gamification trend by awarding a point system to their consumers or creating a game that educates the public about their products.
Creators can engage their audience and gamify their blog posts by adding interactive features to their websites. Some examples include polls, quizzes, questionnaires and interactive infographics to engage the readers to explore the website.
Long-form Content
In a world where the audience's attention span is rapidly shortened by short-form videos, one would think that long-form content is dead. On the contrary, these contents are the key to getting spotted on the Google search engine.
According to Backlinko, the average Google first page result contains around 1,500 words. Additionally, websites with an above-average “time on site” ranks higher on Google. One of the ways that creators can get their audience to stay on their website is to engage them with a longer blog post.
Longer blog posts can target more keywords than short-form posts, thus meeting the search intent of the users. However, creators must take note that longer does not necessarily mean that it’s better.
According to a 2019 content study, posts longer than 3,000 words get an average of 77.2% more backlinks while posts between 1,000 and 2,000 words get 56.1% more social shares. It is also vital that these contents are of value and not a bunch of fluff to increase the amount of time visitors stay on the website.
Some forms of long-form content creators can leverage include case studies, guides, annual year-in-review, reviews and datasheets.
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Reviews
As mentioned in the previous point, reviews are a good way to create long-form content. Be it product reviews, movie reviews or technology reviews, reviews are a good way to share your opinion while educating the audience.
For example, in this blog post about the best running shoes for people with flat feet, the writer touched on how people with arch issues can benefit from the insole technology of Sunnystep’s running shoes. The writer then went on and talked about how these running shoes are catered for Asian feet, clearly stating the target audience.
By writing such a niche review, the writer targets a specific market which is beneficial for standing out from the “small pond.” This increases the visibility of the post and helps it rank higher on Google as well. Eventually, that will lead to more organic traffic which helps build the brand’s awareness and convert the results to sales.
Creators can take this chance to join affiliate programmes and generate commissions which in turn help support their websites.
10 Trending Blog Topics to Leverage in 2023
In the world of marketing, blogging trends are constantly evolving. Thus, it is important to pick the right topics to leverage for your blog. With the above tips from our chosen industry professional, you will be able to get ahead of the curve and create top-performing blog posts.
For more engaging content, you can visit IreviewUread.
