Emarsys Achieves 100% New Business Growth in 2015

BEIJING, March 1, 2016 /PRNewswire/ -- Emarsys, the leading provider of cloud marketing software for B2C companies, announced an increase of over 100 percent in new business growth year-over-year. China, in particular had recorded 128 percent growth. As a solid contributing factor to this success, the company added more than 400 new clients in 2015, including: L'Oreal, Kolon Sport, Decathlon, Shiseido, The Body Shop and Charles & Keith.

"The innovation, dedication and great customer experience are the main factors which drive the growth of Emarsys China in 2015," said Ofri Cohen, Managing Director Greater China. "Localization of our technology and knowledge are the key drivers of Emarsys becoming the most desirable Ecommerce partner in China."

Numbers of marketers already discovered the potential of Emarsys' innovative marketing technology, especially for the retail and ecommerce verticals. Kolon Sport, Decathlon, Jiuxian.com, Ujipin.com, Renrendai, Charles & Keith, and many other companies have already partnered with Emarsys.

In 2015, Emarsys also grew its global footprint, serving 20,000+ active users and 1,500+ customers with 250,000+ monthly campaigns, 1+ billion personal recommendations and 7+ billion messages sent per month. 

"With consistent growth throughout 2015, Emarsys has paved the road for innovation in 2016," said Hagai Hartman, Founder and CEO of Emarsys. "This year, we will address the significant increase in mobile and social purchases, and the need to provide a more humanized, personalized approach to marketing. This will drive deeper offerings on the Emarsys B2C cloud for the web, mobile and social media throughout this year."

Other key international milestones Emarsys enjoyed in 2015 include:

• The opening of its North American headquarters in Indianapolis, IN, supporting the expansion of its unique and powerful B2C marketing cloud in the U.S. and Canada.
• Its first round of institutional funding, $33M from San Francisco-based Vector Capital. This Series A minority investment is Emarsys' first round of funding received in its 15 year history, supporting its accelerated growth into the Asia Pacific region including China and North American market, product innovation, and the expansion of these regions' sales and marketing teams.
• The company's proprietary approach to retention automation led to a significant increase in new customers in 2015. This approach enables brands, retailers and e-commerce companies to improve ROI by turning one-time buyers into repeat customers, and then keeping them rather than acquiring new customers. Click here for more on retention automation.

"Our team's innovation, drive and dedication to our clients were critical to our growth and success in 2015. Last year's funding and expansion into the U.S. validates our commitment to client-driven innovation and client success," added Hartman.

About Emarsys
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. With more than 500 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys segments and analyzes more than one billion customer profiles, and creates over 250,000 personalized campaigns, helping customers increase revenues and ROI. Learn more about Emarsys' innovative solutions click here.

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