SHENZHEN, China, June 16, 2016 /PRNewswire/ -- At an event in Shanghai on June 13, OPPO Vice President Alen Wu shared some stunning news: Since the March 17 launch of the new F1 Plus (called the R9 in China), the device has averaged one sale every 1.1 seconds, reaching a total of 7 million units so far.
Due in part to the success of OPPO's new photography-centric F series, the company has become the number 4 smartphone maker in the world by market share, as of the first quarter of 2016.
Wu acknowledged some of the reasons that are often cited for OPPO's success, including a commitment to fostering strong, fair relationships with distributors, and also the company's knack for creating effective promotional campaigns. Wu said, "the root of OPPO's strength is something more fundamental."
"For OPPO, the engine of our growth has always been our focus on the product," said Wu, who serves as Marketing Director of OPPO's Mainland China Mobile Business. "We listen to users, and bring them meticulously designed, top-quality products that they'll truly love. That's what's brought us this far and what will continue to drive us going forward."
Wu went on to detail a few examples of OPPO's commitments to both groundbreaking product design and industry-leading quality that are behind the F1 Plus' success. On the design front, OPPO's VOOC Flash Charge technology has been one of its most celebrated advances, and Wu announced that, by the end of June, global users of VOOC-enabled devices will reach 30 million.
VOOC's industry-leading charging speeds are well-known, but an equally important advantage lies in the fact that it can achieve these speeds while preserving the longevity of the battery.
Industry standards stipulate that, after 500 charge cycles, a battery should still have 80% of its original capacity. The F1 Plus maintains this capacity through a full 900 cycles, Wu explained, making it 1.8 times stronger than the industry standard, on top of providing breakneck charging speeds.
Meanwhile, Wu explained that OPPO spares no effort or expense in the expansive testing regime that its products undergo before reaching market. From the arrival of components at the factory to the final production stage, OPPO devices like the F1 Plus undergo 390 quality assurance tests, including four full trial production runs.
Wu said that among these tests are ones that are exclusive to OPPO, specially designed to take into account every last detail of the end user experience. As an example, he shared OPPO's unique procedure for testing one apparently minor aspect of the F1 Plus: the micro-USB charging port.
OPPO realized that, with some competitor phones, users can inadvertently damage the inside of the charging port by inserting the charging cable at odd angles or exerting unusual pressure. Although it's an unlikely occurrence, the consequences to the user can be critical.
To ensure that OPPO devices never experience this type of damage, they undergo a strict test: A charging cable is inserted into the port and then jerked in four directions, up, down, left and right, using 3 kilograms of pressure. A charging port is only allowed to advance to the production stage if it can undergo this harsh treatment a full 5,000 times without losing any functionality.
Wu cited this exceptional attention to detail, as well as an open engagement with OPPO users around the world, as the forces that will continue to guide the company going forward.
About OPPO
OPPO is a leading global technology brand dedicated to providing consumers across the Americas, Africa, Europe, Oceania, and Asia with pioneering products that never fail to inspire and excite. At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.
Founded in 2004, OPPO quickly proved itself in the market with its intense obsession to details. Each OPPO product encompasses a carefully selected array of attributes to specifically cater for users, combining impressive features with elegant designs. After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets and offered for online purchase in over 50 additional countries, with the brand already registered in 116 countries as of April 2015.
But OPPO doesn't stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe. For more information, please visit http://www.oppo.com/en/.
