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Playground -- The Social Network Connecting Sports to Everyone Globally

Bringing fans, enthusiasts and the world of sports together in a single digital platform, based on sports they follow or wish to discover
Playground
2016-06-15 17:08 3938

SINGAPORE, June 15, 2016 /PRNewswire/ -- The passion for sport knows no boundaries. Playground is the first social network that connects sports to everyone globally. Created for users to share their common passions and discover new sports, the platform addresses the diverse communications needs of the industry by giving everyone the chance to share their opinions and get real-time news and updates -- all via an intuitive and easy-to-use app.

Playground - Your sports network
Playground - Your sports network

Playground users can join or create Tribes -- user-generated groups based on common sporting interests. With over 195 sports listed, they can tailor a personal Playground experience for themselves based on the sports or recreational games they love, and begin connecting by sharing content and updates with other Tribe members.

Besides targeting fans and enthusiasts, Playground also caters to athletes, clubs, academies, events, media and brands, which can deliver greater engagement and value by setting up their own verified Tribes -- in a time where social media and mobile technologies are rapidly transforming the sports industry.

"Playground is built on a robust foundation with enormous room to grow. In a world that is becoming more divided, we are driven by creating bonds and unlimited discovery -- and sports makes this happen," said Fabrice Burtin, Playground Founder and Chief Executive Officer. "Playground is the result of months of intensive research to ensure it answers the needs of sports lovers that are currently not met by existing cluttered social networks or online forums. The user's digital experience today is extremely fragmented, and we know that a personalised digital platform is what they need. We are not telling anyone how to use Playground. There is no one way to use it."

Simplicity is at the core of the company's operations, and this value is translated in Playground's design and functionalities. An intuitive user experience makes it easy for members to begin engaging immediately with sports they love and discovering new ones.

While currently in its early stage, the sports network has already seen an uptake by early adopters such as sports fan clubs, journalists looking to increase visibility for their work, sporting events and venues, and national sport associations. From this, Playground has been able to understand how initial users are interacting with the platform and unlocking multiple possible usages offered. Most recently, Playground was appointed Social Media Partner for the 13th Singapore Open Gymnastics Championships (SG Open), which welcomed a 691-strong international contingent of athletes.

"Playground has given us an avenue to create direct social connections and a channel for fans, participants, athletes and spectators of the SG Open 2016. The simple user interface allows us to interact more profoundly with our audience and share event updates and competition results in real-time with our followers," said Ellie Klidzia, High Participation Manager, Singapore Gymnastics. "By using a platform created specially for the sporting industry, we can connect with users globally who share the same passion and interests."

Playground was founded in Singapore where there is a vibrant start-up community backed by a bourgeoning ecosystem that encourages entrepreneurship in recent years. Singapore is now seen as one of the world's leading destinations for budding technology entrepreneurs, including French-born Burtin who has chosen the city state as the base for his start-up company due to the country's strategic location, excellent infrastructure and inclusive business environment for innovation and sports.

The iOS version is live on the Apple App Store: https://www.joinplayground.com. The Android version of Playground will be available for free download on Google Play on 28 June 2016.

Discover more about Playground's vision at https://youtu.be/cR6t7LRx9-M.

About Playground

Playground is the sports network that unites sport fans and industry stakeholders with a common passion for sports and recreational games, by fostering a sense of belonging, mutual engagement and discovery -- whether in the neighbourhood or globally.

With a steadily growing base of Tribes, Playground is the gateway to creating sport-related connections and interactions with user-generated content no matter where you are. https://www.joinplayground.com

Playground is created by Sport Now Pte. Ltd., and is now available for free download on the Apple App Store.

Discover more about the platform at https://youtu.be/cR6t7LRx9-M.

Photo - http://photos.prnasia.com/prnh/20160615/8521603919

Source: Playground
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