Suning Partners with Metcash to Introduce Australian Life Wellness Solutions to China

2017-08-08 22:31 2642

SYDNEY, Aug. 8, 2017 /PRNewswire/ -- China's retail giant Suning Holdings Group ("Suning" or "the Group") has signed a cooperation agreement with Metcash, the leading wholesale distribution and marketing company in Australia, to bring more quality Australian and New Zealand products to Chinese consumers.

Steven Zhang, VP of Suning International Signing MoU with Ian Morrice, CEO of Metcash
Steven Zhang, VP of Suning International Signing MoU with Ian Morrice, CEO of Metcash

Steven Zhang, Vice President of Suning International recently visited Australia at the invitation of Metcash. During the trip, he engaged in discussions with local vendors, explored the local business landscape and signed a Memorandum of Understanding (MoU) with Metcash CEO Ian Morrice.

"With the eco-friendly environment, products from this land would gain very anticipated market share in China from the consumers who value nature and wellness a lot. The cooperation with Metcash will allow us to provide more Australian and New Zealand brands with the opportunity to enter Chinese market through the retailing platform that Suning developed," Zhang says.

Per the MoU, Suning and Metcash will jointly promote and distribute Australian and New Zealand products procured by Metcash to all available channels both online and offline, which will significantly leverage Suning's buying power in the region.

Suning and Metcash will set up an Australian Pavilion store on, highlighting and making it simpler for Chinese consumers to buy a wider range of Australian and New Zealand products with the best price and quality, including groceries, fresh produce, alcoholic beverages, personal care items, cosmetics and other consumer goods. Suning will handle the storage, promotion, marketing and logistics.

About Suning Holdings Group

Founded in 1990, Suning Holdings Group, through its subsidiaries, is a market leader across six industries: retail, real estate, media and entertainment, investment, sports, and financial services. Two of Suning's subsidiaries are publicly listed, Suning Commerce Group and LAOX Japan. In 2016 Suning ranked the second-largest Chinese non-state owned enterprise. With online and offline retail platforms serving a market of around 280 million loyal consumers, Suning is providing comprehensive services for consumers, as well as reliable and efficient support to overseas companies that are just entering the Chinese market.


Lyrin Lin
Brand Manager
Mobile: +86-186-5166-7227

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Source: Suning Holdings Group