Capture the Real You from Inside and Out: Realme Launches the "SelfiePro" Smartphone Realme U1

2018-12-11 21:37 1139
  • The world's first phone to be equipped with the MediaTek Helio P70 chip for smarter operation and better AI performance. AI 25MP SelfiePro, one of the best selfie cameras in the market, is made for those who are "Proud to be Young"
  • Back cover featuring Light Pillar Design, dewdrop screen increasing usability; available in 3 colors: Fiery Gold, Ambitious Black and Brave Blue
  • Complementing the style of young people in Indonesia, Realme also brings whole suite of smartphone accessories from earphones to smartphones cases

JAKARTA, Indonesia, Dec. 11, 2018 /PRNewswire/ -- Realme, the brand that specializes in providing high quality smartphones for young people is unveiling its new product line-up, Realme U1, the mid-level flagship smartphone made for selfies in its newly launched U series, the SelfiePro series. The Realme U1 is the world's first smartphone to be equipped with the MTK Helio P70 chip. In order to meet young people's ever-increasing demand for camera performance, the Realme U1 has been equipped with a front-facing selfie camera with up to 25 MP resolution - the SelfiePro with the most pixels for a front camera - which autonomously analyzes images to reveal vibrant youth.

"Realme has unmistakable positioning and clear goals: we will continue to provide smartphones that integrate powerful performance and stylish design, made for young people around the world. Our products respect and satisfy their deep demand for personalization and individuality, and allow more young people to have wonderful experiences at the crossroads of technology and beauty. The Realme U1 is for those all over the world who love photography and fashion; for those who bravely express themselves; and those who share happiness with those around them. With them, we hope to deliver breakthroughs in technology, enjoy the beauty of style, stay true to ourselves and be proud to be young," said Josef Wang, Marketing Director Realme SEA.

Strength from the heart: Realme U1 is the world's first phone equipped with the MediaTek Helio P70 chip

The Realme U1 demonstrates how the brand is committed to smartphones that combine powerful performance and stylish design. The hardware configuration of the U1 reaches new heights, further upgrading user experience by becoming the world's first smartphone to be equipped with the MediaTek Helio P70 chip. Helio P70 on Realme U1 enhanced AI engine delivers the multi-core APU operates 525MHz. That means Realme U1 can support more complex AI applications such as real-time human pose recognition and AI based video encoding.

With an enhanced AI engine that works seamlessly across the CPU and GPU, Helio P70 delivers much faster performance for AI applications and is still highly power efficient. Realme U1 will become a new powerful gaming device for gamers. Helio P70 GPU enhancements also deliver a better overall gaming experience. It's optimized to reduce frame-rate jitter and improve latency for touch controls and display visuals for a smooth, dazzling gaming experience. Not only for gaming, as the high-end processor that fits best in mid-range, the AI engine is also powerful for photography.

AI 25MP SelfiePro front-facing camera is the ultimate in selfie technology

Whether in Indonesia or in other parts of the world, selfies are an important way for young people to record their lives, socialize, express themselves and share their joy. The new flagship Realme U1 is born for selfies, with Sony's IMX576, the flagship of Sony sensor on the front camera. The 25MP, ultra-high resolution camera takes crystal-clear selfies, offering better noise control and color reproduction. With the help of the P70, U1's capabilities, including image processing, have also been significantly enhanced, including a new HD depth engine, up to 3 times enhancement in in-depth mapping, and 24fps smooth preview of bokeh effect. Enhanced AI performance also ensures better exposure, focusing, and white balance in the face recognition and scenario recognition modes.

As an international brand, Realme factors in the aesthetic views of local youths in tuning cameras and optimizes selfie beauty features accordingly, which enables U1 SelfiePro cameras to show natural skin tone and precisely recover the details of people's facial features. Realme U1 offers a group selfie beauty mode featuring algorithms that automatically identify genders in the same photo and apply the most suitable beautification solutions, revealing the uniqueness in different people. The Realme U1 also features a "13 + 2" MP rear camera that combines the imaging precision of the main camera with a variety of effects using its 2 MP auxiliary camera.

Realme U1 in Ambitious Black, Fiery Gold and Brave Blue
Realme U1 in Ambitious Black, Fiery Gold and Brave Blue

Light pillar design & dewdrop screen captures the essence of texture and look

To satisfy young people's tastes, the Realme U1 adopts a more fashionable and bold design style, replacing plain, solid design with a unique light pillar effect. In different lighting, rotating the mobile phone shows off a unique textured look from different angles. To achieve this, the back panel of the mobile phone has been constructed using a 13-layer micron-level coating that has been baked and polished at very high temperature, with layers finely joined to achieve atomic-level bonding between the laminates. The result is a back cover that combines transparency and rugged durability.

The U1 has a screen-to-body ratio of 90.8% and a screen ratio of 19.5:9, for ultra-wide field of view that greatly enhances the efficiency of information presentation. Users will achieve more immersive visual feedback while browsing images and watching videos. In terms of resolution, the U1 is equipped with a 2340*1080, 409PPI screen that takes picture clarity to the next level. Its 1500:1 high contrast and 450nit brightness screen allows users to choose 1080P HD mode while watching videos on YouTube, greatly improving their viewing experience.

Style up your day with our young-and-cool accessories from Realme

Not only launching the latest smartphone for young people, Realme today also launch full-of-style accessories that will make the appearance of young people in Indonesian more proud to be young: Realme Earphone and Realme Phone Case. For young people who like to listen the music, Realme Earphone come with 11mm drivers, kevlar fiber enforced braided cord and integrated magnets will immerse the users into the rhythm by bringing good quality sound production with affordable price. Meanwhile, Realme Phone Case uses durable materials, precise cutouts, attractive and dynamic design, so it can protect the Realme smartphone and elevate the style for anyone who uses it.

Follow Realme Selfie Story Contest to win Realme U1 and other attractive prizes

Along with the launch of Realme U1 SelfiePro, Realme also wants to invite young people in Indonesia to take part in the Selfie Story Contest. This contest will be held from December 10 to December 26. It's easy to take part in a selfie story contest from Realme. Young people in Indonesia only need to upload their selfies (with a selfie using their hands) with any smartphone to their personal Facebook or Instagram account along with the story behind the selfie and the hashtag #RealmeU1, #SelfieContest & #25MPSelfiePro. The 8 best selfie photo stories will win 8 units of Realme U1, 15 Realme Bags for 15 second best stories and 25 Realme Earbuds for 25 third best stories. The winner will be announced on the and Instagram @realmeindonesia,  so don't forget to follow the official Realme social media account to find out who the winners of Realme Selfie Story are.

Price and availability

Realme will be available for pre-sale starting 11 December 2018. Young people in Indonesia can place the order of Realme U1 through Shopee for 3GB + 32GB with price IDR 2.499.000 and 4GB + 64GB memory options for IDR 2.899.000. Realme U1 will come in three colors; Ambitious Black, Brave Blue and Fiery Gold. Even more special, for the first 2,000 buyers will get free smartphone case. For more information about Realme smartphone and accessories online pre-order on Shopee, please visit the following link:

About Realme

Realme is an emerging smartphone brand that specializes in providing high quality smartphones. The brand was officially established on May 4th, 2018 (National Youth Day of China) by its founder Sky Li together with a bunch of young people who have rich experience in the smartphone industry across countries.

On a mission to "let the youth from all over the world enjoy the pleasant life brought by technology and beauty", Realme focuses on user needs and presents products with both strong performance and trendy design in the broad context of e-commerce.

Realme managed to bring more products to complete the Realme family for the young people. Realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones. 

For more information, please contact:

Krisva Angnieszca  

Diza Gambino Widjaya     

Public Relations Manager

 Account Director 

Realme Indonesia

Advo Indonesia




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Source: Realme