HONG KONG, May 25, 2021 /PRNewswire/ -- With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world with a host of challenges that continue to influence the media today – from editorial strategies and work behaviors to what they want and expect from PR professionals.
To provide deeper insight into the current media landscape and how PR teams can be better partners to journalists going forward, PR Newswire's parent company, Cision has released its much-anticipated 2021 Global State of the Media Report (APAC Edition) today. The report is chock full of emerging trends you can't afford to ignore, best practices for an evolving normal and "aha" moments you can act on quickly.
This is Cision's 12th annual study and is based on a survey of more than 2,800 journalists in 19 markets* around the world from February 1 to March 1, 2021. In addition to providing a global overview, the report's APAC edition offers deeper insights into today's media landscape in the region, which spans Australia, Hong Kong, Malaysia, Singapore, South Korea, Taiwan and Vietnam.
The report features:
Key Findings:
"The global media landscape is evolving in the face of highly fragmented, 24/7 news consumption, shrinking newsrooms and the influx of non-traditional influencers," said Maggie Lower, Chief Marketing Officer for Cision.
"After a year like no other, the partnership between the media and PR pros – and the technologies they use to develop and distribute content – are becoming even more critical. PR teams who are not actively using data intelligence and newswires to guide and promote their campaigns are at risk of falling behind as they compete to have their stories heard."
PR Newswire will be hosting a 2021 State of the Media webinar in late June. Hear from journalists across APAC on how they are adapting to a fast-changing media landscape. They will also share tips on how PR pros can be a useful resource for their work in the new normal. Details of the webinar will be shared on the PR Newswire website here.
Methodology
Cision conducted its 2021 State of the Media Survey between February 1 and March 1, 2021. Surveys were emailed to Cision Media Database members, which are vetted by the company's media research team to verify their positions as media professionals, influencers and bloggers. The survey was also available to media professionals in the PR Newswire for Journalists database. This year's survey collected responses from 2,877 respondents in 19 markets* across the globe: US, Canada, UK, France, Germany, Finland, Sweden, Italy, Spain, Portugal, Brazil, Mexico, Australia, Hong Kong, Malaysia, Singapore South Korea, Taiwan and Vietnam.
* This report is an extended version of the original 2021 Global State of the Media Report published on April 15, incorporating data from additional APAC markets. |
About Cision
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Falcon.io social media platform headline a premier suite of solutions. In addition, Cision has entered into a definitive agreement to acquire Brandwatch. Cision has offices in more than 40 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.