MADRID, May 22, 2019 /PRNewswire/ -- Deoleo, the world's leading producer of olive oil, is seeing its business and commercial strategy - which focuses on delivering top value and quality - bear fruit in Asia, with Bertolli Thailand becoming the undisputed sales leader thanks to a commanding 57% market share in 2018.
While olive oil use and consumption in Asia has traditionally been reserved for cold dishes, the region in recent years has seen restaurant chefs and home cooks alike using more olive oil and extra virgin olive oil in hot cooking. In addition, the region has seen increased growth of middle-class households, higher disposable incomes and increased spending power in the region.
"Asia is a key region for our business and therefore a crucial investment for the company. It is important to remain forward thinking when it comes to consumer needs," said Miguel De Jaime - Chief Commercial Officer at Deoleo. "In Thailand, for example we've focused strongly on consumer communications and awareness. The results alone demonstrate how well this has worked and how important it is to have quality as a key motivator for purchases. We developed our promotional activities based on consumer insights and a deep understanding of market needs."
In China, meanwhile, Deoleo has recently reached a successful collaboration with its award winning brands, Carbonell, Bertolli and Carapelli in the biggest retailers in the country: Rt Mart, Carrefour, Walmart, Metro, and starting in May, in Hema Fresh, both in the stores and online with a guarantee of delivery within 30 minutes. Bertolli olive oil, with a flavorful beyond compare, is already available on-line at JD.com while in May, Carbonell will open its flagship store in T-mall classic giving access to Spain's No.1 Olive Oil Brand* to more than 500 million Chinese consumers. In addition, Deoleo has launched Carapelli Organic range (certified by China Quality Certification Center) which is now available in Metro stores and soon will also be in Hema.
Moreover, in Singapore, Deoleo has reached a direct and strong alliance with Dairy Farm and NTUC-FairPrice, the two main retailers in the country. Costumers in the highest olive oil consumption per capita market will now be delighted with Bertolli all-natural olive oils.
All the while, in Japan, the company has signed a milestone deal with Kato Sangyo to handle distribution across the nation. Bertolli Black Label, Gold Medal at the Japan Olive Oil Prize, as well as other Bertolli olive oils manufactured with utmost care will be widely available.
The company remains committed to delivering customers and consumers high quality products and the organization keeps a close watch on all processes from procurement of raw material from farmers to the end produce reaching consumers.
*source: ACNielsen. Spain Food Retail Value Sales 2018, excluding private label.
