Awards recognize B2B organizations that fuel revenue growth through strong marketing, sales, and product alignment
SINGAPORE, April 2, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. These awards will recognize B2B organizations based in Asia Pacific (APAC) for functional excellence and outstanding achievements in aligning marketing, sales, and product — the B2B growth engine — to improve customer experience and drive revenue growth.
Nominations for both award categories are open to organizations with more than 1,000 employees. B2B marketing leaders across APAC are invited and encouraged to apply. To be eligible, programs need to be developed in and by marketers based in APAC.
The nomination criteria for the two awards are as follows:
Companies can visit here to review complete award nomination criteria and submit an entry for Forrester's B2B ROI Honors and POY Awards in APAC. The deadline to submit a nomination for these awards is May 21, 2024.
"We look forward to honoring organizations that have achieved best-in-class programs and strong marketing, sales, and product alignment in Asia Pacific," said Forrester Principal Analyst Daryl Wright. "Cross-functional alignment allows organizations to have an optimum view of the customer lifecycle, which helps them deliver value, boost customer retention, and drive growth."
Award recipients will be recognized at Forrester's B2B Summit APAC, being held in Singapore and digitally, October 1, 2024.
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